If your company is enjoying a successful SEO strategy, then it means you are most likely creating a content that your users find valuable. Have you ever thought that the same content which you are creating for SEO purpose can also be used for other platforms like email marketing, e-books, social media, etc.
Well, before we proceed further, it is important to note that SEO mainly involves around content marketing.
Apart from increasing search engine visibility, it is important that SEO content should be valuable and relevant for your target audience. Its purpose should be driving more traffic to the website, better user engagement and high conversions. Both content marketing and SEO share the same goals, however, they are often discussed separately.
Nevertheless, SEO is the content marketing which offers benefits like high visibility, with the added benefits of increased search visibility. Let’s look at the various ways through which your SEO content can be re-purposed.
As your company is already writing content that is relevant for customers, share the same on different social media platforms where you can find your audience. By adopting this strategy, you can not only increase the search visibility of your website, but it will also help in increasing its social visibility, and which would help in increasing traffic to the company’s website.
Apart from social media, you should also promote your SEO content through email marketing, but avoid including the entire article. Use a teaser to attract readers so that they can click through to reach to your company’s website where they can easily read the entire article.
It has been seen that many companies send out too many emails with bulk information about the achievements which they’ve made during the period, like awards, business contracts, new hiring, etc. But the problem with this strategy is that most of the information is useless from the receiver’s point of view. So, it is important that you let customers know how well your company is working once in a while, and the email should contain information from which your audience can actually learn.
The important point is that content marketing is not only aim towards driving new customers, but the objective is to encourage customers to come back to you repetitively.
Downloadable white-papers and e-books are useful for generating leads from your company’s website. So, take the SEO content which you’ve written over the past six months or more, and then re-purpose it into downloadable white-papers or you can also compile it into an e-book. When you give your visitors a chance to get free white-papers and e-books, then it will not only allow help in generating leads, but it will also position your company as the leader in the respective field.
It is feasible to promote white-papers and e-books by using social media and email marketing. You should give your readers enough time to satisfy their appetites.
To sum up, while a content which is written for SEO is intended to increase the visibility of a website but it is also a great idea to promote the same content through different channels, like email, social media, etc. It will improve your content marketing strategy.
Social media provides major brands, companies as well as small businesses some powers to reach out to target audience. Irrespective of the fact that the social media is playing an indispensable role, it is scarcely used for branding, direct sales or indirect marketing. However, these actions could prove to be fatal to the growth of a business.
Businesses often ask the questions pertaining to the use of social media for branding efforts, but sadly, few actions are taken. It is advised to give it a try instead. With the low investment in social media efforts, an experiment with social media branding can produce enormous returns, all with relatively low level of risk. You should develop a simple plan and test your ability to grow & expand your brand.
SEO field was once the domain of spammy events and low quality link generation. However, the social media has given a new life to the SEO field and cliché ‘SEO is spam’, is no more exist in the market, thanks to the growth & development of social media. Each social media asset is considered as an exciting opportunity to produce high quality outbound & inbound linking, and social media facilitates the sharing of links that actually add more values.
Now Twitter tweets and YouTube videos regularly come in Google’s standard search results, it means the line between social media and search is now blurred. Businesses that use social media gets major SEO boost.
Although social media can not be considered as the right sales platform, but it is a good resource to generate some sales. Marketers that were earlier dependent on direct lead generation, now have a different platform, mainly in social media platforms like Twitter and Facebook.
Businesses that are mainly built on lead based sales have excellent things to explore. With the further development of the social media, sales models will also be built and marketers can look forward to a viable platform that is sales-friendly and refined.
You may be surprised to know that both web designing and online marketing have changed dramatically over the last few years. Nowadays, web designing is strongly influenced by people who are more commonly using mobile devices to browse, read news and stay connected via social media platforms. In order to reach out to customers, a website needs to possess some crucial features. Below are some of the important web design features which should be present in every website-
This is must to do. Responsive websites make adjustment to the device which is being used by the visitor. Although, it is a new generation website which is much more complex than a classic website, but it is worth to invest in types of websites as they help businesses to reach every customer on any device.
Effective content management-
It is important that businesses should make frequent updating of their website content in order to quickly respond to customers with time-sensitive query. There are various content management systems and therefore, you should choose the one that allows you to frequently update your page content along with special attributes like photos, downloads and other elements.
It is important that the homepage design should engage the visitor immediately with some enticing slide shows, graphics and call to action. There has been quite a change in the navigation too, and it is pivotal to pay attention towards this area.
A blog which is embedded into your website is useful as it helps in driving traffic to your website as you can share its link on social media platforms. Moreover, blog posts which are placed on content websites have important back links to your websites. Blogs also help in adding pages to your website and prove to be an effective mode to drive traffic.
If your website doesn’t pay attention towards integration with social media, then you may find it hard to reach to reach to customers. Social media integration may include feeds, tweet, like and more. You can easily customize your buttons to suit with the theme of the website.
It is considered as a classic marketing tool and a very important tool to stay in touch with customers. It is necessary that email marketing features should carefully integrate with CRM, analytic and website modules. If done properly, email marketing can help in generating traffic for your website.
Make sure customers are getting an automated email messages whenever a person fills out a form or takes any action on the site.
It has been seen that web platforms become obsolete over time and need to be update by a web professional; therefore, you should choose a web platform that gets automatically updated by the software company. The chosen platform should be efficient enough to rebrand or retool without building a new website from scratch.
When you think of developing a new website, it is important to see how well you can blend the above web features to expand your online customer base. A well planned website will not only help in reaching out to customers, but you can easily modify them in order to adjust according to the marketplace.
The rapid development in mobile technologies over the past few years has given an entirely new meaning to the information access and availability. With an access to browse the internet at any point of time, people have now started relying more on mobile devices for virtually anything they may need to do at a particular time. Such an increased use of mobile devices has certainly affected most of the aspects of our daily lives and set new standards in the world of the web. If we talk about the web design, many new things have emerged with the mobile search. However, it is imperative to note here that mobile technologies have no means reached to its full potential and therefore, they are more likely to produce more novelties with which web designers need to cope with.
It has been proved that major online traffic now comes from smart-phones/tablets. It has translated into a high need for mobile optimization and responsible design, which are pivotal and have now become the crucial elements for both web hosts and web designers. In reality, no business can ignore the importance of mobile web. As a result, web designers are expected to formulate sleek websites which work efficiently on both mobile and desktop browsers & thus, gives a complete new dimension to the user experience.
In the recent years, a new technology, called ‘wearable technology’ has come up in the market. The pace at which the market for new technology is growing clearly implies that the today, world has become more connected and visualized. As per some reports, by 2025, wearable would become fully immersed in our daily lives, which would certainly leave its impact on future web design techniques.
Although, it is still too early to predict about the extent to which web design would get changed due to expansion of wearable, but it is reasonable to expect that at some point of time in the future, they will become the source of web searches. Such possibility would not only affect web design, but also the web hosting sector in general, needing new technologies, server response time and delivery models.
In reality, the mobile device boom has taken most of the industries by storm and therefore, there is no reason of why wearable technology will not work. We see that mobile browsing has become more and more dominant, the same thing would might happen with wearable, which is indeed a good reason for web designers to take this technology seriously.