The small changes and tweaks Google does to its search algorithm aren’t conveyed to the global users. This was inspite of Google posting over 1000 official blogs and 400 webmaster’s videos. Hence was born the Search Transparency Blog series.
This blog brings to us the alterations Google introduces in its search module; which is almost 500 per year. The supposed ‘’algorithm changes’’ are sometimes nothing more than a revision of the results and display. For instance, Google made minor changes in the colors and layout of the results in tablets and mobile phones that run on the Android Operating system. This makes sense since we expect faster and clear results on our mobile phones as that on a desktop but are not ready to compromise on the content.
Another interesting tweak is especially designed for the sports fan. Scores and schedules of the major soccer league from the USA and Canada are displayed. Users would be benefitted and would be happier if Google could make this a geographical concept and try to bring in search results that confer to the season and type of sport. But this feature is still being speculated.
The prediction algorithm has been a great boon. Auto complete is flexible enough to accommodate other speculations without losing your original search query as was before.
One major change is that two original queries can have very different search results with changes in only one word. Huffman states,“[This]makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query.”
Google also decided to prevent ‘parked domains’ from dominating the results. Parked domains are those websites that bear only a large amount of advertisements and not original content. This is certainly a huge hit for developers who neglect their duty to update their websites with novel content.
Good news for bloggers is that Blog Search index has starting focusing on fresh and comprehensive blogs. This is a great opportunity for the new, undiscovered blogs that have quality work to show up in the first few search results. In a similar manner ‘scrapper’ sites, those that post duplicate stuff, are identified based on the signals Google gets. This is optimized in order to eliminate fraudulent sites.
The concept of “top result selection code rewrite” was adapted by top programmers at Google to improvise and reduce redundant results for the same time in the first page. The first result deserves to be processed more than the others in order to end up as the first search result. Certain large companies like Coca Cola have other ancillary sites and social media pages that this modification is an absolute necessity so that the first page is not crowded with only one Company’s pages.
A web developer’s prime concern is to rank well in the SERPs.A legitimate developer following these rules and catering to the multitude of changes made by Google will be able to easily adopt a better SEO technique.
It is always necessary to take a look at your SEO strategies in order to assess carefully and make required changes according to the market. Hence, you must have a continuous effort to acquire success in business. The success of any SEO basically depends on the benchmarks that have been set for it. One must compare the SEO achievements every now and then in order to assess the improvements. In the eve of this New Year, it is necessary to assess the SEO scenario of your business and analyse it by comparing with previous year performances.
1. KPIs and the mission:
First of all, visit again and review the company’s mission and KPIs. You must be aware of the site’s goals and whether you have been able to get it or not. You must on track towards your goals.
2. Use the Google Analysis tool to check the site’s annotations:
Your plans and the site must be always organized and avoid unnecessary notations through emails for taking SEO initiatives. This saves a lot of time.
3. Recheck the link profile mentioned by you:
Go through the text counts that have been able to attract traffic to your website. These are called as anchor text. You must fetch the non-anchor texts and replace them with anchor texts. These are the keywords that describe your website.
4. Review the keywords set for the website:
Tools such as Google webmaster play an important role in helping you to assess the keywords for your site and detect their variations from the website itself. Using such a tool will give an impression about what the Google knows about the website and its content.
5. Review the links in the internal pages:
The same tool, Google webmaster can be used to review the links in the internal pages. This will show you the newly added page links by you. Doing this, you will be able to find out few pages that might be more important than other web pages.
6. Have you used the perfect keywords for the website?
Enter into your website and review it carefully. Check whether you have used the right keywords for your web pages properly. Reviewing the keywords will make you know whether the web pages are properly ranked or not. Check for new contents such as images or texts and compare them with your keywords for better performance of the website. Sometimes the keywords are very similarly given which confuses the search engines. Each and every web page should have different keywords.
7. Validation by W3C
Sometimes, to bring changes to your website, you might have to ask for designers and developers to intervene and make necessary changes. But while doing this you must run a W3C which validates the website codes and retains the same download time for the web pages.
With Google’s recent launch of Search, plus your world the ability to block sites from any search results was removed. Google proclaimed this will return, but is unsure about the timing.
Earlier results included a ‘Block All’ option that made sure none of the pages from the webpage you just blocked showed up in further results. This Block all feature was available to anybody who used Google chrome. But on using this there was heavy criticism that complained about reduction in relevancy of Google’s search results. This option no longer appears.
“We’re still in the process of rolling out Search plus Your World, and we’re also in the process of restoring the block sites feature for users experiencing difficulties.”
It was only a short-term problem but the time required to fix it is allegedly more than anybody expected.
The ‘cached pages’ link of Google was thought to be removed but in actuality it is only moved to the page review and not completely removed from the results. The ability to block sites was available even with Google Panda update.
With Search, Plus Your World addition, there are millions of potential searches for more personal stuff than there has ever been. Hundreds of ad pages can be generated to lure the crowd into clicking it. So it is wise for Google to reconsider its removal of the Block feature that came to existence a year back.
The Block feature is a must because it maintains a little integrity and can alter the search results and make them more personal. By blocking certain sites one can make sure you do not end up with the same unrelated or unwanted sites turning up in your search results. This is better because the block feature allows one to personalize it to their Google chrome. A claim that universal blocking would arrive is not welcome because it is not tailored or is not individualistic enough.
Search and block being absolute concepts are not welcome. Both these need to be refined for a user according to his/her needs and likes. Google will be spending unnecessary time and resource in coming up with an algorithm that caters a universal search or block result. Once the Search, Plus your World feature has established itself, there can be options included to hide or mask personal content from the worldwide web.
Google has not yet fixed a date for the return of the Block feature in the search results but it is anticipated that Search, Plus your World will not overrun the Block feature by taking out all of our personal stuff on the web. People prefer privacy except for communities and social networks they have legitimate access to their photos, posts, profile information and such.
Freshness is a search engine’s mantra. Some results like sports news, movie reviews and other news are very date sensitive. So search engines need to publish these in the top results. Google has altered its algorithm to improve its ‘Freshness’ quotient.
A fresh content is identified by a significant increase in search for that particular topic; the trend it had over time and to some extent reliable sources like Google News. Google scans all the documents for freshness and then filters them in accordance to the query. Certain queries require the most updated version of news whereas others are content with old results.
Search engines identify a content or page as a fresh one when it is obviously never-before-published matter. Likes, Tweets and +1 feedback help in establishing this fresh content. With time this content can soon go from being fresh and interesting to stale.
Google engineers do not consider pages that are old as fresh ones with little bits of alterations. A new update is required in order for Google to recognize it as fresh content. An old page with multiple updates is valued much more than that which has new pictures. New pages addition greatly helps to improve the freshness value of a site. The more the fresh content the better chances it has of turning upfront in the Google results. Fresh content is not only a value addition but an essential link to the search engine. Changing important content in a site can influence the search because the major outlook is changed and the key concept’s gravity is shifted. This can give an edge to your site if the new topic is quite unheard of.
Constant updation and addition of fresh content will naturally lead to trafficking of your site and improve your reputation as a source. The rate of new content addition matters more than one thinks .Once the content becomes stale it is very difficult to improve the status of the website, irrespective of the volume of new content. Readers have to believe that your site will update on a standard time interval, be it a day or week. It will also help build links and social signals that are crucial in online marketing.
Search Engine Optimization (SEO) is necessary for any large concern that hosts multiple pages of websites. With the new version of Google’s algorithm that checks for latest fresh content, SEO of WebPages for such large companies is a challenge.
SEO techniques normally employed by the companies are classic approaches like keyword altering and link building. But other approaches like monitoring the Trend and having the content shared in Social Media are gaining importance. Consistently producing new content is of paramount importance because what was news an hour ago can be turned into trash by the social media, if not properly monitored.