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Archive for March, 2012

Local SEO: Secrets to Killing the Competition

Thursday, March 29th, 2012

Search engine optimization is the method of improving the ranking or the visibility of the website or a page while searching in a search engine. The search engines search results using the keywords or phrases. The general method used is the natural, unpaid or the algorithmic method. This method is also known as organic method search results. The search results show websites and pages with higher ranks, which make more visitors to visit those pages. SEO is also available for image search, video search, local search, audio search and academic search engines.

It is actually very difficult to rank well on a search engine and that too for a newly created site it is very important. But consider a Local search, where one can easily top and rank higher among their peers. The ranking becomes very easy and the back work or the traffic for the content is also understood easily. So it is easy to dominate the local search by using certain steps. These local SEO’s consider how search engines work and rank according to the target audience. Nowadays search engine friendly is used for website design, images, videos, shopping carts, menus, contents and other parts which are successfully extracted for search engine exposure.

Today it is easy to top the local search engine by just following certain measures. Many startups, small companies, local managements, media and other websites top the ranking in local searches. To get the number one rank, one can do the process of link building, advertising or PPC. These things are little difficult that makes a common man to do so as to achieve the top rank in a local search. The main factor which decides the ranking factor is that how much one charges and how many customers one has.

The main and easy way to top the competition is that socially connecting one and making him popular among his local people. This can be easily done by advertising and sharing things on popular social networking sites. This makes way to easy popularity among his friends and local people. Then blog and other kind of personal websites can help. Social book marking or listing of super pages are also certain things which can make his site more frequent visiting. The main thing one has to concentrate is that he should maintain his local followers and should constantly keep track of his site management. This can be done by regularly updating the site and improving the format of the site so that more visitors visit his site. The site has to be simple, attractive, should have all features and should provide more pictures. These minor things will attract more visitors and also will maintain the number of people already following the site.

The uniqueness in giving the title, name of sub links, sub heading can also increase the rating of the site. Using vibrant colors, attractive tabs, icons and logos are very vital. The logo talks about the site more than anything. It has to be designed by professionals and a attractive logo makes an impression in the minds of people. Simple 32×32 icons and normal, simple fonts make the look more satisfactory. Using wordpress, common themes and configurations make it more worthy.


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How to Increase Site Speed by 200% Easily

Tuesday, March 27th, 2012

In Google ranking algorithm, site speed and page loading time has become essential components. These factors also decide the search engine ranks of any website. The page load time of a website should be lesser and the visitor of the website should not get irritated by seeing ‘website loading’. This article provides you some useful tips to increase your site speed.

Increase Site Speed

Before trying out the following tips to improve the website speed, you can test your website homepage and other webpage loading speed, so that you can experience the difference later.

Use Content Delivery Network:

Use Content Delivery Network in order to increase the site speed. Some of the popular CDNs are Amazon Cloudfront and MaxCDN. Primarily, CDN is used reduce the load on the server by offloading static resources like CSS, Java scripts. When MaxCDN is employed along with TotalCache, your site will load very fast.

Reduce Sidebar:

Sidebar is one of the reasons for slow loading process of your website. Earlier, there were various sidebar widgets which load whenever your site is opened. This makes a sluggish loading speed of your site. If you look your website theme keenly, you will come across various unessential images and sidebar loading every time. You can remove these unwanted sidebar and other stuffs to enhance your site loading speed.

Use caching plugin:

When you use this plugin, you are reducing the server load as well as increasing the site speed. This important plugin caches your pages as html files and accelerates page delivery to your browser. Some of the most preferred cache plugins are WP-Supercache, QuickCache, W3- TotalCache. Use can any one of the above to improve your site speed.

Reduce Social buttons:

The size of java scripts decides the time taken to load a website. If the size of java script is larger, then the time taken to load the site is also more. You may use Sharebar plugin in your website to load various share button option of from different social networking sites. But this plugin adds more load in the java script and eventually the site speed. You can use only limited and popular sharing buttons like Facebook, Twitter, Google Plus.

Ignore extra comment systems:

Usually, comment systems have a great impact on the webpage loading time, since it needs to load huge scripts and more files. You can find some awesome comment systems like Disqus, IntenseDebate, Facebook Comment systems.  Though they are the most preferred, but WordPress own comments system takes less time to load because of its lightness. But Facebook comments system can be continued to use because everyone uses Facebook now-a-days and it can be a way to bring traffic to your website.

Avoid Gravatars:

Gravatars may look attractive and nice when you use in your website. It may also bring more comments to your site. But the Gravatar images will also be loaded along with the comments. This will definitely make a delay in the loading time of your website.

Load less comment:

Your popular webpage might have received 100 comments. But it is not necessary to load all the comments when your site is loaded. You can load only 5 or 10 comments and can paginate the other. When the user wants to red more comments, he/she can click the page number to read more.

Minimize the file size of Images:

When you go for high quality images, then the size of the image will be higher. You can use these images in your site, but it takes more time to load each and every image. So better, you can use few images of lesser size.


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Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better

Wednesday, March 21st, 2012

Refurbishing search tools for webmasters

Refurbishing the entire crawl tools is what Google has done recently. Issues encountered by GoogleBot while crawling are known as crawl errors.

So the changes are

Website and URL based errors

The crawl errors have been categorized into 2, namelywebsite errors and URL based errors. Website based errors occur over the entire site, unlike being specific to the URL.

Website errors have been classified into:

Errors based on DNS – DNS lookup, DNS domain and DNS errors. (Though these do not exist specifically as explained below)

Connectivity of Server – Network unreachable, no response, connection timed out are the common errors associated with this.

Fetching Robots.txt–This is a Robots.txt file specific error. Googlebot has no way of knowing if that file exists or what sites it blocks and thus terminates the crawling until it’s found, when encountered with this error.

URL errors are based on individual pages.

URL errors have been classified into:

Error in server –5xx errors, such as 503 errors for server maintenance is a typical example

Error Soft404 – These errors return an erroneous value, but they don’t conform to the usual 404 standard. This makes the Googlebot to crawl unnecessary pages which contain no data and thus the efficiency of the crawling reduces greatly. Additionally, appearance of these pages in the search results can hamper smooth user experience.

Access denial error–The URLs returning 401 errors are classified as access denied errors. Often this translates to request for permission rather than actual error. However blocking these sites from being crawled will improve efficiency.

Not found error –URLs returning 404 and 410 belong to this category.

Not being followed error –301 and 302 status codes are part of this usually. This error report lists URLs that can’t be followed because of too many redirects or redirecting loops . ’Not followed’ should not be the tag for 301 as it is being followed properly.

Other errors – Catch-all errors that is inclusive of all 403s

Evolution over time

Trends for the errors over the past 90 days are being showed by Google now. The aggregation of the URLs that Google knows about is listed here, not the crawled pages that Google has accomplished that day. Re-crawling of the same page with no error, removes the URL from the list and also it’s count decremented

Additionally, Google still listing the date the first error in URL was encountered and also the last time the URL was visited.

Fixing the status and Priorities

URL is listing in Sitemap, lots traffic data, and the number of links it has, are the ways by which Google are now listing URLs in priority order. A URL can be marked fixed and removed from the list. But if Google visits the page again and finds errors, it then adds it to the list again.

Fetch as Googlebot feature is recommended by Google to test the fixes. In fact the right side has a button to accomplish this, but the limiting factor is only 500 fetches per account, not per site per se. So this feature should be used judiciously.



There is a feeling that the majority of the updates have been done keeping in mind the small site developers and not the big enterprise-level (agency level) sites which handle large and diverse data. More data is better for these latter levels as they have the systems to parse and crunch data.

It’s a bit sad to see the features that have been worked hard during the initial launch stages of the webmaster tools have been dismantled or reduced in functionality. But then as a frequent user may want user functionality, this is more like a trade- off rather than serious handicap.


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7 Underused Tactics to Increase E-Commerce Website Conversion Rates

Tuesday, March 20th, 2012

It is not going to be much difficult to increase conversion on your website.  Only two major principles are required to make money in Ecommerce. They are, getting people to your storefront and make them to but from your storefront. But in most of the cases, conversions in eCommerce is not only about making purchases but also it is going to be registration, e-mail signups, contact forms or anything else that matters. We all know that the aim of making an ecommerce website is to convert a visitor into a potential customer.  In this article, let us discuss some of the tactics to double your conversion rate. Before going to see those tactics, let us discuss about the common and known things that could increase conversions.

  1. 1. Add a trust seal to the home page and cart page

People usually like to make purchase with a legit and secure website. Therefore, it is necessary that your site should have a trust seal in it. The most preferred trust seals are BBB, TrustE, Verisign, and McAfee. A test has shown that opting these seals is a good investment for online storefronts, though they are high-priced. There is also an added benefit that you will get a backlink from these high authorized sites on registration. This will increase your website ranking in search engine results page.

  1. 2. Use Google website optimizer

You can use this Google Website Optimizer for free testing of your website. It is completely free and also it is better to go with free testing tools instead of costly tools. By using this, you can make more money.

  1. 3. Add testimonials and promotional statements to your site

When the testimonials come from recognized places, then they are worth of increasing your conversion rate. For example, if your product receive testimonial from celebrities and reputed companies, then it could a great way to increase the sale. Also testimonials from people everyday also boost up the conversion rate.

  1. 4. Update FAQs and About Us pages

Usually, when a visitor cannot find his/her answer in FAQs page, then he/she is too lazy to contact the customer service. Therefore, you should regularly update this FAQs page, so that the visitors feel more comfy with your site. Also adding true, reliable information about your company is a good way for conversion rates.

  1. 5. Run Pay Per Click ads to test the best marketing messages

Using the above mentioned step, it is very easy to find out which types of messages are welcomed by the customers. This step is very easy still effective.

  1. 6. Apply internal site research in order to obtain what customer are looking for

Your site should have internal search functions. If so, there is abundant data that can be used to rocket up your conversion rate. If you find large number of searches for items that you carry; then you should make those items more eminent. If there are searches for items that you do not carry, then you should look at offering them.

  1. 7. Initialize a remarketing campaign

This is an off-site factor. Still, it has a great influence in increasing the conversion rate of your site.


There are number of methods available to increase your sale and conversion rate. The above mentioned are only few methods which help you to move along with your sales. You can also add your own ideas to do so.


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