Digital marketing is one of the platforms for marketer to work on with high investment, as it has biggest impact in driving traffic and generating leads. There are various new marketing trends that have turned up to help consumers and make things easy and simpler. Content marketing, social media marketing, mobile marketing are few of these growing trends.
Digital marketing is one of the growing wings of marketing that help a business to develop online visibility and increase their brand awareness such that people could be educated about the product or services. Marketers are using different platforms to help people research before buying. These platforms also give them sufficient space to interact and engage themselves in sharing their experience and reviews. The year 2013, is expected to show enough growth in this arena. A significant portion of marketing budget is for the growth of digital marketing, this area would have biggest impact in creating leads and strengthening brands.
The new marketing trends are also expected to dominate market in the coming year. Mobile marketing is one of the growing areas, as everybody today uses mobile devices to carry out different tasks. The Smartphone and tablets have further made things easier.
Content marketing is also one of the effective fields. The high quality content does not only cause lead generation but also engage customers across various digital channels. It supports search engine optimization, PPC campaigns, social media marketing, etc. The content written should not consist of only keyword-rich pages, but instead should contain valuable information, from reader point of view. Search engines are also making changes in their algorithms and are coming with new updates to help websites with good content to rank high.
Social media networking is the other area to be focused at, as it allows customers to interact. The businesses in turn, witness the increased awareness and promotion through sharing.
CRO, Conversion Rate Optimization Processes are also important to drive traffic to site and convert them into buyers. Every website should have conversion path to marketing outcomes. This area would soon become important, as there are many marketing trends that are focussed on content and social media.
Personalizing the search is also the effective trend of digital marketing. Google is taking initiatives in this direction to help users in searching relevant information. The new updates have increased the ability to tailor results for people. It has shown negative effects on the websites that do not contain much of fresh content. Low-quality content containing sites do not hold much value to search engine now. At the same time, it promotes brands that show big consumer engagement. Thus, 2013 is the year of consumers, where they would get the chance to surf web through easy and simple ways.