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2013 Social Media Marketing Strategy For Your Business – EBriks Infotech

Posted by : Jitendra Singh, December 29th, 2012

Social media marketing is the process of gaining website traffic through varied social media websites. By creating a good image of your business in the online space, you can easily increase sales revenue.

Building The Social Media Marketing Strategy For Your Business

Social media marketing has emerged as one of the most viable ways by which an organisation can easily communicate with both current and potential clients. Social media has a strong effect on SEO and your ability to rank high on search engines. Social media reputation as well as inbound links play a crucial role in search engine ranking algorithms. It has been found out that more and more people are increasingly researching on product and services online before making any final sales. Social media has emerged as a viable way to make all information available which will help them in making a decision to purchase.

Insights to help in planning a social media marketing strategy-

  1. Social media marketing demands appropriate content. You will be required to determine the kind of content your customers want from you and how they want to consume it. Once the content is there on the internet, you can use social media to let your customers know how to find it.
  2. If social media marketing is unrelated to your business objectives then it will be sheer wastage of your time and money. You have to choose social media activities on the basis of the contribution which they can made to your business.
  3. You should remember that social media encompasses many networks and platforms. It is not only limited to Facebook and Twitter. Do the thorough research to identify most popular platforms with your target clients.
  4. Be strategic and focussed in your activity and work. Pay all attention towards needs of your target audience. They really don’t bother what you had done in a weekend.
  5. Make a proper evaluation of the costs and benefits of advertising on social media platforms. It is a good idea to run a few tests before investing the substantial part of your budget.
  6. A picture is worth a thousand words. It is a good idea to use powerful visual elements along with your text. A text with a picture enjoys high ranking than text alone.
  7. Never make any attempt to buy followers, fans, or endorsements. Instead of this, you should use real recommendations, testimonials and connections. Be honest about your products/services and never indulge in any unfair practice to increase the number of customers.
  8. Identify your audience, listen to them, and make attempts to meet their requirements. One of the requirements might be to take the conversation offline to seal the deal or resolve any query.
  9. Make social media marketing an inseparable component of every marketing and PR effort.


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