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Archive for February, 2013

Do you think SEO top rankings are working for you? Know what are you missing with SEO Rankings

Friday, February 22nd, 2013

 

There are myriad of people who believe that SEO is just achieving high ranking on search engine result pages. Apart from high ranking, the SEO activities should be helpful in improving upon CTR and the conversion rate for better results. CTR depends a lot on rich snippets.

There are numerous of articles and SEO updates on achieving high ranking, algorithm updates, best SEO practices, importance of social signals, etc. truly speaking, there are lots of strategies available in today to achieve top ranking, but is this ranking useful if you don’t have much users to click over it. In many cases, companies’ website rank no.1, but the CTR is too low, as reported by Google Adwords keyword tool. It brought to light that SEO’s does not end up with achieving top ranking.

Rich snippet has its value, when it comes to high CTR. For example, “Directory Submission” is one of the services that have improved effectiveness after the new Google algorithm updates. As it is effective, there were a large number of testimonies and reviews, which were displayed on the sales page. After few days, the rich snipped for positive feedback started showing up for the keyword. Thus, there was a huge improvement in CTR and it can be said that rich snippets add more value to the search results. Moreover, this rich snipped was viewed more by people than the result on first position.

The research conducted in this regard showed that 90% of the people who were asked to choose the result for “Directory Submission Services”, chose the one with rich snippet, though they are on first position or not. Though it works, but there is a need to follow the rules. Any unlawful way adopted to create reviews, integrated schema and activating them can put you in a trouble. Your website may be penalized. These days, Google is getting stricter with these rules for implementing schema for reviews. The author of the review should be verified through Google Plus account.

Schema implementation is categorized under on-page SEO and is crucial for the successful SEO in 2013. The SEO experts should take care that there should be proper implementation of schema to mark original reviews and information. It would for sure improve upon the CTR, Click Though Rate, of your website with the breaking competition.

So, now, just does not think that SEO,  Search Engine Optimization ends with high ranking. Once the top ranking is achieved, there is a need to work on CTR and then, on conversion rates. It is only then that SEO practices would help you business to growth online. It would enhance online visibility and would improve upon the business scope.

 

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Digital Marketing Strategy for Financial Services

Thursday, February 21st, 2013

Digital Marketing Tips For Financial Services :

In today’s internet driven era, new methods of social marketing are gaining more popularity, with many financial services businesses embracing it to disseminate their message in a more reliable and cost-effective way manner. With a proliferation of media networks, financial marketers must get in-depth information about these new digital tools and integrate them with already in practice marketing tactics.

EBriks Infotech is here to give some digital marketing tips for financial services. Read on to know some of the latest techniques of digital marketing for financial sector.

 

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Digital Marketing Strategy for Hospitals

Wednesday, February 20th, 2013

 

In order to withstand fierce competition from private clinics, hospitals have embarked on digital marketing to attract new patients and to retain the current ones. EBriks Infotech has come with some ideas to improve the effectiveness of your hospital digital marketing strategy.

Digital Marketing Tips For Hospitals:

In current scenario, healthcare consumers are more relying on digital channels and platforms for managing their health. Digital marketing has emerged out as a ‘must have’ for hospitals to withstand tough competitions. However, one challenge in healthcare sector, is identifying the digital channels that work in favor of consumers. Do not worry as EBriks Infotech has come up with crucial suggestions to improve the efficiency and effectiveness of hospital digital marketing strategy-

 

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How You Can Generate Customers using Google Plus Local feature

Tuesday, February 19th, 2013

 

Google + Local is a new tool that is believed to be a lot helpful in getting customers for small businesses. The two major ways to do so is to increase local search visibility and secondly, reviews to turn visitors to customers. The Google+ Local page should be made informative and complete. Customers should be asked to leave reviews on Google + page.

There are different tools available in the market to analyze the current marketing positions. One of these tools that are used to target local customers is Google + Local. It is a small powerful tool for businesses, as it combines customers’ reviews and local search at one place. These businesses can use Google+ local in two major ways to get new customers.

Increase Local Search Visibility

The research shows that one-fifth of Google searches and two-fifth of mobile searches are local searches. In addition to it, a large percent of consumers search online for local businesses. It comes to conclusion that it is very important for small businesses to have local search visibility, which can be improved with the help of Google + local.

When the search is done with local intent, Google includes Google+ Local page in its result pages. This result appears at the top of the first result page, achieving high visibility for local businesses. This feature allows consumers with local intent to get the desired results.  This page would only compete with other Google + pages for visibility and not with PPC ads or websites.

There are various factors determining the ranking of Google + local page in Google universal search results s well as in Google+ local search results. This Google + Local page should be made informative and attractive. It should carry complete information about business and positive reviews from customers. Keeping in mind the Google motto of providers users the most relevant and useful result, this Google + Local page should be complete and informative.

Reviews to Turn Visitors into Customers

If you have take advantage of Google+ Local to enhance local search visibility, positive reviews would be further helpful in opening up boulevards for new business. These reviews would help you turning visitors into customers. For better understanding of it, reviews are scored on 30-point Zagat scale, which helps customers to write your business without actually writing a review.

A visitor sees this Zagat score, when he or she performs search on Google. There is no doubt that a good score would for sure increase the clicks and a bad score would prevent people from clicking on to the link. Thus, one cannot deny the importance of Google+ Local reviews. The businesses can take advantage of it by asking customers to leave their reviews on Google+ Local page. Whatsoever is the review, the response should be positive.

Hence, it can be concluded that Google + Local can be useful to small businesses in various ways. It can be an effective and powerful tool in getting new customers.

 

 

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