Monday, March 25th, 2013
Colours are the important designing elements that convey messages and create ideas in the mind of viewers. A designer should have knowledge of colour groups and the intensity of colour to be used for best visual appearance.
Colours convey the information in their own sense and thus, they hold importance in different aspects. Colour is an important element of design that is used to create ideas, invoke feeling, convey messaging and emphasize area of interest. As it affects the mood of viewers, it is important for designers to treat colours as seriously as design of graphics or layout. The colour wheel can be used to know about the harmonious colours. This wheel consists of 6 primary colours and other colours that are mix of these primary colours. It can be differentiated into primary, secondary, tertiary, complementary and analogues colours. It is important for a designer to have knowledge of colour groups to put them at the right place.
The designer should have the complete knowledge of colour groups that can be attached to emotions. There are warm, cool and neutral colours. Warm colours are generally the colour of fire and associated with passions, energy, happiness, cosiness and comfort. Cool colours are the colours of water. They are associated with calmness, trust and professionalism.
Let’s discuss the meaning of each and every colour so that it can be put to best use:
Red: It is associated with boldness, desire and excitement. It stands for love, power, energy, leadership, etc. It also has negative associations, like danger, traffic light.
Blue: It stands for peace, patience, trustworthiness and stability. It is one of the most used colours in web design, as it is associated with professionalism and trust.
Yellow: It is the colour known for liveliness. It is the colour of being energetic and gives the felling of joy, happiness and brightness.
Orange: It stands for creativity and cheerfulness. It is known for friendliness, steadiness and courage.
Purple: It is the symbol of power nobility and wealth and signifies dignity, nobility, luxury, wealth, etc.
Green: It stands for nature and life that symbolized growth, hope and freshness.
Brown: It is well known as a symbol of relaxation and confidence, signifying earthiness, nature, tribal comfort and reliability.
Grey: It can be associated with seriousness and traditionalism, focusing over security, dignity, modesty, durability, quiet, etc.
Likewise, each and every colour has its significance, which should be known to designer. In addition, the web designer should have knowledge of right colour to be used, the intensity of colour to be used, etc for the best visual appearance. A site with poor visual affect might not be able to attract visitors, as compared to the one with the right sue of colours.
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Friday, March 22nd, 2013
Multilingual pay per click (PPC) is an online system of advertising, whereby advertisers bid on keywords in multiple languages and when an internet user searches something by using those keywords, the advertisement will shown on the page. EBriks Infotech has come up with some great tips to launch a successful multilingual PPC campaign.
15 Tips To Watch Out For While Launching Multilingual PPC Campaign:
Launching a multilingual pay-per-click (PPC) campaign is an effective way to build an online presence in other country. Due to the shortage of resources and budgets, many companies face problem in creating multiple versions of their website in different languages, but through pay-per-click, advertisers can efficiently reach out to bilingual audience online. EBriks Infotech has come up with some useful tips to launch a successful multilingual PPC campaign-
- Understand your target audience- It’s obvious to understand target audience and many of you might wonder on importance of covering this point. However, when we are worrying about localization, we have to keep in mind that we are required to ‘localize’ our understanding of customers also. They are living or operating in an environment where they have different rules and business practices and therefore, chances are high that they can be fundamentally different from each other.
- Get your content translated- The success or failure of any multilingual pay-per-click campaign relies on translations. The translation quality plays an imperative role and therefore, it should get most attention and consideration. Many advertisers commit a mistake of translating ad copy in a literal meaning without thinking about localization. As a result, native speaker gets confused in ad and landing page. Get the help of a translator who can read the content in English and then translate the same in the language of your choice, keeping intact the soul of the content. Getting your translated copy checked beforehand by a native speaker is a good idea.
- Pay attention towards local search engine also- If you are targeting a market where there is already a popular local search engine then it is worthwhile to have your PPC campaign set up to suit that particular search engine.
- Leverage benefits of excising campaign structure- Campaign structure plays a crucial role in multilingual pay-per-click initiative. No matters how many languages you are targeting, it is essential to keep your campaigns and ad groups separated from each other on the basis of language. Leverage benefits of your well-organized English targeted campaign structure. To create a campaign in other language, duplicate your English campaigns structure (not your keywords) and then modify your keywords, ad text & landing pages in accordance to the language.
- Make sure your benefits are still relevant- You have the perfect knowledge of your product but can you say the same thing about your customers also? Try to put yourself in your customer’s shoes and then check the worthiness of your products or offers from their point of view.
- Know your competitors- Some people may doubt on the relevance of this topic but it is one of the most common reasons of failure of campaigns. Customers may love gauging on chocolate cake but did you know that there are already such people in the market who are making cakes at much lower price than yours. So, it is advised to know your competitors before moving ahead.
- Keep a close tab on your campaign settings- The AdWords system looks at a user’s Google interface language setting in order to check whether it matches one of the languages that your campaign targets or not. If your campaign only targets “French”, then your ads will only shown to users who have designated “French” in their google account. Similarly, if the user is searching on Google.in then by default, language will be English. If you are targeting users of varied nations but they speak one common language, then you should set your AdWords campaign in order to target their language. It is possible to target more than one language by changing your campaign settings.
- 8. Conduct thorough multilingual keyword/phrases research- It is best to do a thorough multilingual keyword research in order to find out the best targeted keywords.
- Quality landing pages- In order to maximize relevance and effectiveness of your campaign, it is required to translate and localised both your paid advertising & landing pages. So, if your ad text is in Spanish then your landing pages should also be in Spanish. Here, one thing you should keep in mind that landing page localization does not just stop here as incorporating culturally relevant colours, images and designs should also be considered in order to increase efficiency.
- Check offers of competitors- Make sure your promotional offers are making sense. 30 per cent off may have no impact if everybody is giving the same thing in the target market. Your free delivery idea may not work if others are also not charging for delivery.
- Analysis and reporting- You should monitor and manage your campaign through web analytic. On the basis of results, you can modify bids, ad texts, keywords as well as landing pages. Continuous monitoring and improvement is essential to optimize your campaign.
- Be ready to get different conversion rates in different countries- Almost all PPC campaigns are optimized on the basis of expected conversion rates from specific areas. However, here you should keep in mind that the conversion rate could vary in each locale. It is not possible to get the same conversion rate and clicks in USA which you have in UK.
- Non-English markets are tough- We often conclude that non-english markets do not have the same kind of pressure or competition which you will see in English markets, like USA, UK, etc. But it is not true as non-english markets are same competitive as English markets.
- Avoid translating keywords- Translation may work for content but do not avoid this tactic with keywords/phrases. Keywords are a short description of what people are basically looking for while they go online. This comprises, market trends, buying habits, language localisation, etc. It is best to keep your keywords away from translation.
- Implementation- Once you have done with all preparation work, the campaign can be launched. Choose correct region/language settings. Geo-targetting tools in AdWords give you a chance to display specific ads only to users of specific location.
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Thursday, March 21st, 2013
How Thin Content Can Hurt Your Ecommerce Business? Know How to Fix It?
Google as well as other search engine are laying more stress on good content that could pass in valuable information to the readers. Thus, the sites with thin content are not considered beneficial for e-commerce purpose.
Everybody in the field of digital marketing is well aware of the new search algorithms that turned up in market last year and affected the ranking of many sites. Few of these changes or updates brought about by Google laid stress on quality and informative content on the sites. With the first hit of these updates, many businesses were taken off guard and paid SEO companies a large sum of money to help them recover their performance level. These problems become immense, when a brand competes with large retail players or for generic searches on its product lines.
The progress in the growth of ecommerce has also increased the percentage of people doing online shopping. Search engine helps visitors to locate the best places for them to shop a definite product. With the coming of Panda, the new update, it is not just enough to put keywords on the page and call it a day. It prioritizes text content over other attributes and does not reward business using only images for digital marketing. Thus, it has fomented ecommerce websites to focus on content too.
These changes have made it significant for SEO to include content strategy, as an important stepping stone for the growth of its business. Looking into it, one can easily conclude that thin content is a problem and it needs a solution. Now, a page written on any topic needs to squeeze out every attribute to help Google realize the importance of the same.
Let’s throw light on the several ways that can be used to fix this problem.
There should be a paragraph of text copy that should describe the category. Though few sentences may work, but it is advisable to use the mix of keywords. There should be link within paragraph copy that is rich with anchor text linking out to subcategories. It is useful to have internal links, as it helps Google to understand content relationships. There should also be Alt attribute for the image banner to ensure that it is completely described, as Google can’t interpret images. This attribute helps to indicate the image content. Thus, this attribute is counted one among the various ranking factors.
There should be proper breadcrumb navigation to help Google understand site structure and crawl it without hassle. A title tag, H1 tag, etc are few of the other things to ponder over for good ranking of the site.
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Wednesday, March 20th, 2013
you are keen to get tons of free traffic via search engines then it is imperative to choose right keywords for your website. By including right keywords/phrases, you can boost your SEO ranking and drive new potential customers to your website.
How To Choose SEO Keywords For A Website?
If there is a one concept that is driving Internet’s growth over the last few years, not to mention google’s annual revenue- – it is the keywords concept. Picking the right keywords and phrases for your website is a crucial part of the process of SEO as it makes your website visible to different search engines and searchers alike.
Find out how to choose right keywords for a website-
- Understand the keywords value. These are words and phrases which are typed by people into search engines like Google or Yahoo in order to find out the information they need. Choosing the right ones and correctly using them is a vital element of search engine optimization (SEO) and can ensure that your website is listed prominently on search searches so that potential clients can easily find you.
- In order to find out best keywords for your business, consider the sector in which you are operating, products or services, your location, USP of your business. Then form relevant short descriptive phrases.
- Make use of keyword suggestion tool. For instance, Google gives a free service in order to find variations on the keywords, as well as useful statistics related to the use of these keywords.
- The number of keywords which you will use will depend on your business size, but there is no limit size. Using common mis-spellings is a good idea.
- Identify some initial keywords and then embed them in your website. It is possible to embed them into title tag of each page, page headings and sub-headings and the metadata. Also, they should be embedded into the content of your pages in order to get higher returns.
- You can trial a number of keywords in a paid search campaign. With this, you would be needed to pay to search engine in accordance to the number of users clicking to your website by using keywords you have earlier selected. This is considered as one of the most effective ways of identifying most productive keywords.
- Put keywords into your link-building strategy. Most of the search engines work by using complicated algorithms that see how many web links are pointing towards your website, therefore, you are required to cultivate links with some appropriate websites.
- your keywords and modify them accordingly. You may hire a good company to do it for you or can also be done yourself by using a free online tool like Google analytic.
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