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Archive for April, 2013

What to do if your website been hit by Google Panda Update?

Tuesday, April 30th, 2013



Google Panda is one of the major update that affected the ranking of numerous websites on search result pages. All those who have been penalized should make the needed changes, after a thorough analysis to improve upon the ranking.

Google keeps on launching new updates in order to help searchers to the extent possible. One of the recent updates that hit numerous sites is Google Panda update. It encouraged sites with high quality content, while at the same time, penalized poor quality sites that gained top ranking. These sites were those that have low-value add for users or have copied content, whereas the sites with original and informative content with in-depth reports and thoughtful analysis gained good ranking. In order to save sites from “collateral damage”, Google asked high quality sites that have been negatively affected to let them know it.

In order to define low quality site, Google would have considered various factors, such as low quality or duplicated content, high amount of irrelevant adverts, over optimization, irrelevant page content, high bounce rate, low visit time, low quality inbound links to a site, low click-through-rates, etc.

Panda can said to be an algo change that works like penalty. The results of an algo change can be regained, once the change is made. However, it affects the whole site. Panda updates hit different pages of the site to different extent. Likewise, panda also affected the sites at different keyword level.

Let’s learn what to do, if the site has been hit by Google Panda:

  1. Find the pages and page types that have hit worst on the site.
  2. Identify the difference between those that hit and those that didn’t.
  3. Make changes in the pages that have been hit with caution. A thorough analysis is very much needed.
  4. Categorize pages on the site on different types. For example, low quality page, quality category, forum, articles, etc, before analyzing.
  5. The separate column for relevant factors, like lots of ads, some dupe, little content, drop in Google US organic visit, etc should made.
  6. Improve upon the low quality pages of the site.
  7. If there is any duplicate or copied content, replace it with original quality content.
  8. The pages that contain dupe content should either be removed or blocked from Google with robot.txt file.
  9. The adding of rel-canonical tags on dupe pages can also stop Google from visiting those pages.
  10. The over optimized pages should be edited.
  11. The things that enhance users’ experience should be taken up, as these new updates focuses a lot on user interface.
  12. Content language should be made more accessible.
  13. The images, videos, attractive text, etc should be included from users’ point of view.
  14. The content should be promoted using social media.
  15. Build the brand awareness across the web.


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How Online Marketing Drives Offline Success?

Monday, April 29th, 2013

Social Media offers numerous opportunities to companies to attract new customers and help spread brand awareness. The well planned social strategy can help companies to boost sales and bring profitable growth.

It is beyond doubt that social platforms are increasing in numbers because of the support provided by them to the businesses of all types. It enhances the online exposure with myriad of benefits both for organizations as well for consumers. At one end, where consumers get the platform to interact and engage in conversation and share their reviews, while at other end, organizations can take advantage of people’s reviews for improving upon the services. Thus, social media offers various business opportunities.

These days, social media campaigns are run by different organizations to build brand awareness and improve upon the online presence. The study shows that around 61% of businesses use this platform to win over the customers. People recommend various products and services and even follow up their declared intention to make a purchase.  Though there are few companies, almost insignificant figure to declare that social media campaigns hurt their reputation, but it may be the result of poor strategy adopted. Users’ reviews, interaction and engagement have been found to be much beneficial in driving offline success, as many people gather the needed information and study reviews and feedback before making a purchase, either online or offline.

Many businesses even depend upon localizing their audience, depending upon the nature of business. Google listing, Bing local, etc have helped a lot to such businesses to help them increase their presence over internet. Google search is location specific, which gives companies to tap into the internet market. Bing Maps is also one of the powerful and effective tools that permit visitors to step into business interiors.  Yelp reviews have also been successful in helping customers use social media to spread the message. Taking advantage of the fact that people like to study review first, before buying any product or service, this social platform has been useful in various ways.

It is important that the business should get as many positive reviews as possible. It is equally important to pay heed to negative reviews and even show willingness to act on them to attract customers.

Another major improvement that has been found to offer marketing assistance is bringing discounts and coupons to the Internet. The offerings act as incentives and attract new customers. Many sites have turned up with such offers to educated customers and attract them to make the purchase. Companies can take advantage of attracting customers, using this tactic. Another important method to drive offline sales it posting ads on websites with high traffic.


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Ecommerce owners also think about Mobile Shopping as a new sales channel

Wednesday, April 24th, 2013



The increasing use of mobile device has made business owners thing about exploring the potential of mobile shopping. The development of mobile applications and websites could offer the needed help and at the same time, could target right prospects.

It is beyond doubt that internet has given people the wide access to information. This easy accessibility to information has made people conscious such that they learn about the pros and cons of every product before buying the same. It has also given business owners a platform to spread the message to potential buyers and let them know about the related info along with discounts and offers, if any. However, it can only be achieved, if a right marketing technique is adopted so that right people could get the right message at right time.

Like entrepreneurs, E-commerce owners are exploring new ways to increase the sales in order to expand their businesses. They look for different sales channels that could help them improve upon the figure and in turn, appreciate the income. One of the new emerging sale channels that are believed to do wonders to e-commerce is mobile shopping. This channel is growing at incredible rate. Smartphones have further offered the needed ease to customers, who can now shop the things around at just few clicks.

Mobile devices are now used not only for buying purpose, but also for comparing and checking the things in stock. Mobile with access to internet gives people the liberty to check out the things at leisure. Looking into the increased use of this means, Google have launched Google local inventory search to help people find nearby stores without any inconvenience. Without any doubt, mobile shopping has a big part to play in future for retail industry and e-commerce owners need to thing about integrating mobile shopping or mobile marketing into the business to generate leads and drive sales. Thus, it is seen as a new sales channel for businesses.

Designing of mobile websites, developing of mobile applications, listing on local search, etc are deemed to be helpful to both businesses and users. There are applications that are almost similar to local inventory search, combined with GPS and stock management to help users search for local stores for particular product. Likewise, there are numerous other applications that help people to know the related details of the product or services and help them decide the best. E-commerce business could spread their wings, taking advantage of the increasing use of mobile devices. The careful research and development of mobile application can give your business a new turn. So, take advantage of mobile shopping to widen the horizons of your business’ sales channels.

Mobile Marketing - EBriks Infotech


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Why you should go with Apps?

Monday, April 22nd, 2013



Why you should go with Apps?

Applications are new way to enhance the online visibility and spread brand awareness. This means is growing immensely, as it transmit message to potential buyers effectively. The increased uses of mobile devices, easy accessibility, etc are few of the reasons for business owners to go ahead with apps.

The world around you is continuously changing at fast pace. Technology is bringing out new ways to replace the old ones with the objective to carry out tasks efficiently. One such change that has been found useful and gaining much popularity is development of mobile apps that has put everyone on the go. Applications are deemed to make the things moving and keep users engage.

Even business owners can take advantage of these applications to find customers. A customized mobile application can be developed specially for small businesses. These applications are replacing brochures, flyers and swags, as they are losing effectiveness. The reason is simple that marketing techniques used these days target customers and prospects and deliver their message in a convenient way.  Mobile apps is one of these means to effectively transmit message to potential buyers.

Let’s learn the reasons for the growing popularity of apps.

It is beyond doubt that websites, social media pages, blogs, etc convey the message, but the mobile apps deliver much more for your target market. The mobile strategy should be well planned to offer businesses the real value.

  1. Increasing use of mobile device users. The research has brought to light that there are around 6 billion mobile subscriptions worldwide in 2011, there are 1.7 billion mobile phones sold in 2012, with 700 million of them are SmartPhones. The steady rise in the figure shows the increasing number of mobile device users. Thus, apps are the best way to reach to potential customers.
  2. Enormous time spent by customers on apps.  A large amount of time spent by customers on these apps shows that they are more engaged. Thus, business owners can take it as a benefit for brand marketing and lead generation. A right application can act as a funnel to help users convert into customers.
  3. Easy access for users. An apps would help customers and fans to access a new level. Easy access with easy to share feature is believed to be lot helpful in reaching customers in a new way.
  4. Let your business move on. Apps give you business or brand to move on with improved access for users.

In addition to it, staying connected to technology would earn reputation for your business, as it offers exclusivity amid competition. The growth in this sector is expected to be good enough to offer your business the needed support. Instead, we can say that mobile apps are new or upcoming business cards.


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