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Archive for June, 2013

6 Reasons Why Your Google Adwords For Small Businesses Is Not Working?

Tuesday, June 25th, 2013



Small businesses are encountering with many challenges while managing their AdWords campaigns. Such small businesses have limited budget, their website is not optimized and also, many people don’t have clear understanding of Google AdWords. I truly believe that you should do your homework before hiring an external help. Let’s have a look on six biggest mistakes, which I have noticed over and over again in adwords accounts of small businesses owners

The standard match type is ‘Broad Match’, which lets Google to show anything that they find remotely relevant. A keyword like packers services in Broad Match can show your ads against any of the below queries-

  1. packers services
  2. how to avail packers services
  3. packers and movers services
  4. packers services for office
  5. packers services for residential

In order to ensure that you are getting only relevant clicks, you should use Broad Match Modifier instead of Broad Match


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Why Does SEO Take Time To Show Results?

Saturday, June 22nd, 2013



SEO is a time consuming technique that helps business gain online presence. One needs to follow definite strategy and analyze competition for the success of the business. Content marketing, guest posting, social media, etc are few of the techniques that one should ponder over.

SEO, Search Engine Optimization is an online marketing technique that helps business gaining online presence. At one end, where it brings in targeted traffic, while at other end, it builds brand. However, one of the major points to ponder over while dealing with SEO services is patience. The results come up with time. There would be your competitors, who would be ranking high in SERPs and it may take enough time to analyze competition. Every SEO analyst needs time to understand the current ranking and traffic of the website.

There are several competitive analysis tools to evaluate the level of competition in the domain. It can also be judged by SEO traffic value displayed on search pages. Depending upon the needs and demands of the industry, a strategy should be designed to check out if long-term tail keyword should be optimized.

One should also be aware of the sites used by competitors for backlinks. There are few sites that are commonly used by all competitors for rank-boosting backlinks. A well organized database could be helpful in knowing the position of website on basis of different targeted keywords. Likewise, one should also develop link profile to know from where links are coming up. It is important to keep up the records and asses them carefully to get the best results.

The natural links or the high-quality links are crucial for the robust foundation to SEO. In order to get these links,SEO service provider should ensure that proper techniques should be taken care of. The right strategy designed could be helpful in linger run. Techniques, like social media, paid link replacement, guest posting, quality content, link bartering etc should be used in procuring links. Whatsoever method adopted, these link acquisition techniques can take time to produce result. Furthermore, it is important to have proper image optimization, taking care of right usage of different tags and needed descriptions.

Google also trust speed. Links gained quickly could suspect the site for penalty. The fair means adopted are always time consuming. Another important way to get good quality link is sharing of informative articles and reviews. Social media can further be helpful in spreading the awareness and in turn, getting the quality links. Nowadays, social media has turned out to be the recipe for success. Thus, if you SEO agency are taking time to come up with result, it is good for the growth of your business. Above all, we should not forget that slow and steady wins the race.


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Still following Old SEO Tricks to Rank Your Website? See What Works After Google Updates

Monday, June 17th, 2013



There are many marketers who ponder over old SEO tricks and do not find them useful. SEO professionals should realize the demands of changing market and adopt new practices that could bring out good results. It includes content marketing, social media marketing, guest posting, etc.

Search Engine Optimization is a technique of improving upon the website ranking as well as getting more visitors that ultimately affect business. It may sound easy, but it is volatile market that keeps on changing. Hence, SEO professionals need to be updated about these changing marketing tactics such that they would successfully implement them and could get the best results. Search engine keeps on bringing new updates that affect marketing technique to a great extent. The fair practices, if adopted could be lot helpful in longer run.

Looking into the pace of changing world, relying on old SEO tricks won’t be much helpful. Paid blog network, link spam, spun content, link wheel, forum posting, blog commenting are few of the old tricks that are no longer useful in gaining online presence. Today, there are various other tactics that could do wonders to website traffic. The coming up of Google’s updates, Google Penguin, Google Panda, Google EMD, Exact Match domain, etc have brought much changes in these techniques, as they no more favour low quality link, low quality content and exact match domains.

Let’s ponder over the ways that could be effective in helping site gain good ranking:

Guest Posting: Using this technique, an author can write content on company’s website. High quality content posted on the site can be helpful in getting traffic. Regular guest blogging should be done so that readers could read the posts and the level of trust could grow. One should ensure that only quality content goes on the site, as a part of guest blogging.

Social Media: The new emerging platform that has grown popular is social media. It is a new marketing tool that gives people the edge to interact and discuss about the services or product. Building brand, trust, online reputation can easily be achieved with the help of social media. Post the content that people like to share. It should keep readers interested. The post should be more informative, rather than promotional.

Content Marketing: It is art of teaching your customer, instead of forcing them to sell. This technique has been lot helpful in improving upon the trust and loyalty. It comprises not just writing and sharing content, but instead includes article writing, blogging, video sharing, image sharing, info graphics, etc. one should create attractive content that could start on engagement. Instead of eyeing at advertising, a person should create interesting posts that are more informative.


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SEO Gone Wrong Internationally You 7 Assumptions May Become Reason of Your Campaign Failure

Tuesday, June 11th, 2013



There are many SEO practices that do not work internationally. Hence, a person develops various assumptions in order to make SEO a success. These assumptions, discussed below can ruin your program immensely.

There are a large number of companies that have either set up in house SEO team or hired agencies to build online presence. SEO, Search Engine Optimization has not only been useful in gaining online visibility, but also helps in getting traffic and ranking, which leads to higher conversion. Many companies get good domestic figure, but not international figures. The research has brought to light 7 main assumptions that can ruin the SEO programs and would not bring in good results internationally.

  1. A thought of doing in-country training or global seminars to make SEO a success. One should keep in mind that it is important to understand SEO not only theoretically, but also practically. There should be understanding between teams and departments and it is more important than training.
  2. A thought of having a resource in each country to get technical fixes implemented. Though additional resource sounds good, but every person added to a team would add training, communication and overhead expenses. One should focus on regional resources that can interact with country specific stakeholders and can get the things done.
  3. A thought of optimizing for the official language in each country. It is difficult to follow it practically, as there are many countries in which there are many dominant or official languages. In such cases, English language is given priority. Thus, instead of focusing at this point, one should stay focused at new updates, target audience, etc.
  4. A thought of adopting different strategies that could be effective domestically and rolling it to additional countries. One should keep in mind that people with different culture and region differ in their search. People differ from each other even on keyword usage. Some search around features, while other on comparison or price.
  5. A thought of optimizing country wise. Though it is an easy way to categorize things, but not the right approach to optimize the site. There are many non-nationals residing in the country. Instead, one should focus on different cultures in a region while localizing content and developing strategies.
  6. A thought of having effective link building strategy domestically. The things that work at home are not likely to work abroad, as every region has it ecosystem. At some places, just good content can bring good results, while at some other places; you need to ask help from regional experts.
  7. A thought of finding keywords with local exact match volume. It works only in some countries, where searches are focused around few selected terms.

SEO in 2013 - EBriks Infotech

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