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Archive for October, 2013

How Mobile SEO Can Increase Value for Offline Business in ROI Terms – EBriks Infotech

Friday, October 18th, 2013

Advantages Of Offering Mobile SEO Services To Offline Business:

By offering SEO services to offline businesses you can earn lot of moolah. If you have a clear knowledge how to drive traffic to a website and get ranking in search engines, there are various other offline businesses that could actually use your expertise and do well.

Get Mobile SEO customers-

It is quite easy to get local SEO clients. You should first start by searching for different types of businesses in your area. You should make use of search keywords based upon area and business type. What will come on the top page of search engine result pages will be those businesses in your area which are getting best SEO. You should create a list of these businesses. Then you should work towards doing similar search on your smart phone.

When you will succeed in doing this, you should narrow your list down to only those businesses that are enjoying a viable online presence but are not getting a good mobile presence. These all are the businesses which you will approach.

The main benefit here is that they fully understand the value of these SEO services which they are offering. They even don’t realize that local search is a big thing on mobile devices.

Sell your services-

Before knocking the door of any businesses, it is important to know exactly which services you’re going to give them. For instance, you may be interested to offer website designing along with SEO. It’s entirely your call but it is important to clearly define what you will do for your clientele base. Otherwise, they may ask you to do those things which are beyond your service area.

You must also create a presentation. You should write a small speech to make use as a sales pitch. The chances are high that they won’t understand the importance of a mobile website which is SEO optimized, so it becomes important to make them understand. You should dig up some relevant facts and statistics.

It is also a nice idea to put together a demo to show them exactly how your website will look like. You should show them their website on a mobile and tell them how you can help them. Instead of just telling them, it is a nice idea to show them.

Last but not the least, in order to get a positive response, you should position yourself as a mobile marketing expert. In this way, you can project yourself as a credible person on whom the client can completely rely.

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Technique To Generate Links Location Based Relevance – EBriks Infotech

Friday, October 18th, 2013

 

Technique To Generate Links Location Based Relevance:

It has been seen that searcher locality influence regular search results for nearly every query. As this location is auto-detected and therefore, it is not possible to omit it from a search. You will be able to change it to another location within your nation.

Even very generic searches are affected in different ways. Due to this reason, local links are getting more importance also when it comes about your important keywords. In order to dominate a search theme for every visitor from different location, you should add city-specific pages and texts to your website which will enhance your chances.

So, what is the meaning of local link building and how can you acquire locally relevant links? Let’s find out.

Indulge in local building to get location relevance:

It is pertinent to address location relevance city-by-city. There are some cities which have a positive impact on their neighbouring cities and therefore, it is important to first focus on the larger cities. When you decide to google for only a city name, you will get results like:

You can copy your strategy on a service in one city with the same service in other city. Some of the examples are-

  1. Sponsor some local events- It is true that bigger events can bring more link value but their sponsorship can become very costly. Smaller events become happy with your sponsorship and they even don’t realize that they have brought some easy to grasp content like local link value for you.
  2. Start buying old campaign websites- Local government gets linked to information campaigns which are no longer active. You should contact the owner and try to get the control over the link value.

Become local:

Even if you are offering your products/services nationwide, Google has made it clear that being local helps in increasing ranking. You should take all necessary steps to cover the most important cities. Take all crucial measures to go local!

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How To Create a Powerful Content Marketing Strategy For B2B Businesses

Wednesday, October 16th, 2013

 

How To Create a Powerful Content Marketing Strategy For B2B Businesses:

B2B stands for business to business. It means, if you are selling products or services to some other company then it means you are in B2B space. To succeed in the B2B online space, it is equally important to have a viable B2B content plans. Let’s have a look on some points which should be considered while creating your B2B content plans-

What is called effective content strategy?

First, you would be needed to define content strategy. You may have heard a lot about what constituents a good content strategy but it is equally important to have a thorough understanding of it before proceeding ahead-

What questions should come in your mind about B2B plans?

There are a number of factors which you should go into before making any move. At first, you should understand what is an effective way to sell your products and services. You should create your content strategy by keeping following points into consideration-

By framing right questions about your B2B content plans, you can save a considerable amount of time and can pave your focus more towards achieving objectives.

What type of content should you considered?

The B2B sales cycle is a lengthy process and it is totally different from a B2C cycle. In B2B, the investment is done in hundreds or thousands of dollars. A small mistake can put a person’s job at stake. B2B marketers have formed a varied content streams in order to attract customers and spread their messages. Let’s have a closer look at different types of content, how to make them effective and how to decide whether they are right or not.

Lead conversion:

Once you have earned the interest of a prospect the time has come to strengthen your relationship with them and improve their opinion about your product/service. To succeed in it, you would be needed to take the help of specific content types-

Final closure of the sale:

It is undoubtedly the difficult stage to do final closure of the sale. Once you’ve made your name in to the list of the vendors, it is important that you produce the right kind of content so that buying committee can take a right decision. You should create a one page sheet that would summarize different features, advantages and relevant specification of products/services in order to facilitate easy perusal.

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Tips To Enhance the Profitability Of Any Content – EBriks Infotech

Friday, October 11th, 2013

 

 

Most site owners and businesses have a clear idea about which pages on their website are most profitable. If you have a website but you don’t know this then it is the high time that you should start to find it. There is another way through which you can make your top performing pages more profitable by giving themhigh visibility on your website. Lets’ find out how:

(1) You should move your top content on the higher up in the site structure- While doing auditing of a site’s analytic, we have often come across such pages that are generating conversions but aren’t as prominent as they could be in the website structure. These pages get more visitors from organic search. This is a big opportunity and even though when these pages are doing well, we know that they can work more better if they will be exposed higher up to the website structure. By doing this, it will be easy for your top content to come in the reach of both users and engines.

(2) Start exposing your top content on those pages which have most visits- The another way through which you can generate high revenue from your top content is that you should expose/feature it on the pages that attract high traffic on your website. By doing this, you will get more chance to come in front of more eyes, more often, which can help in increasing visits and conversions on those pages. You can find out the most viewed pages in google analytic by going to content overview and the click on the ‘view full report’ link which is there on the lower right. Then you should sort it by ‘unique page views’.

(3) Take steps to add contextual links to the top content on relevant pages- Internal linking is quite an effective method but however it is underused by SEO. When it comes to gaining high visibility, adding internal links can play an effective role in getting more exposure for your top content assets and thus help in getting high profitability. The main purpose of doing this effectively is to ensure that you have placed those links on the right content and in the proper context.

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