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Archive for November, 2013

A Crucial Guide On Tips To Increase Website Ranking On Google – EBriks Infotech

Friday, November 22nd, 2013

A Crucial Guide On Tips To Increase Website Ranking On Google:

It goes without saying that web masters know the importance of search engine optimization and how to increase website ranking on Google search engine rankings. Getting a high Google ranking is imperative to the success of a business in this internet driven world. Savvy entrepreneurs clearly understand that search engine optimization is crucial to increase website ranking. So, instead of letting your Google website ranking go down, use below tips to boost your SEO efforts.

Write effective content

You want that your content should reach to the top pages of the search engine and to achieve that it is important to have high quality and authoritative content. The most effective way to make sure that your content will be seen in this way is to create content that is always useful and disposable. Your content should be such that which people would be interested in reading 20 years from now, so that you earn backinks.

Keep an eye on online profiles

Your online reputation says a lot about your company. Take out some time to login to each of your company’s online profile. Is your company’s biography is updated? Is your website’s URL carefully listed somewhere? Though, incoming links earn from these profiles may not weigh too much in Google’s algorithm but it is a nice idea to keep your online accounts always updated.

Take the help of an expert professional

It is always a nice idea to hire a search engine optimization company or specialist to frame a viable strategy to increase website ranking. The Google’s algorithm update has made the SEO process more cumbersome, so it is always good to hire a SEO company who has a knack of understanding. Look for companies or individuals with years of experience and keep a close watch on the performance via reports, etc.

Encourage guest post

Make sure you are creating presence of your company via guest blogging. With the help of guest blogging, you can earn links.

Leverage video marketing

Video has become an inseparable part of digital marketing. Not only video gives your company an impressive personality but it can easily be spread across different social media networks. Create good videos with informative content and distribute it across different platforms.

Frequent updation on your website

The more often you update your website, the more importance you will get in the eyes of Google. When you will regularly publish content in your blog, Google will considered you as a great source of information. With every blog post, you will get a chance to come high on search engine ranking.

Choose right set of keywords

Make sure your headlines are descriptive and you are choosing only those keywords that people would most probably search for.

Take benefit of local business listing

Are you a local business listing? If yes then make sure you have claimed your listing on Google, Bing, Yahoo. When you will list your business, you will witness a huge jump in online traffic of your business.

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Matt Cutts Talks Google Panda Basics – Make Sure You’ve Got Quality Content

Thursday, November 7th, 2013

 

Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content:

Google has recently rolled out the Panda update and there are quite a number of online websites that has been affected with this update as far as ranking is concerned. According to Matt Cutts, it has focused mainly on the quality of content and sites which are getting SEO by posting the bulk content on the web without even checking its quality is getting adversely affected.

Matt says, there have been several versions of Panda update rolled out in last couple of years. But, now we have done something new and it’s the data refresh and we have got the new data. We are getting good results with mean sites dropped their rankings and sites with extremely high quality and valuable content are getting higher rankings with Google search engine rankings.

Google has done well as far as getting hold on low quality content. As its only the data refresh, so the lesser number of webmasters are going to be affected.

What to Do

But, if you hit with this update, what you have to do?

First of all, you need to check on the content quality you are posting on your own website or may it be used for SEO purpose. Check whether the content provided is really worth off and it actually valuable enough to readers to make them engaged in reading the stuff.

You can check out the Google Webmaster Tool to see if there are any alerts displayed. Firstly, make confirm whether it is Panda that make your affected or something else that affect your search engine rankings.

Make sure that you are getting the quality rich and compelling content. If you are outsourcing the content, make sure that it is not copied at all and it must give user the something new that he wants to read.

You only have to post content online that has that much quality that can easily qualify to get back with more reads and views or readers may refer it to their friends.

‘It must be your overriding goal’.

When you have gone up to create the content, stick on the topic for which you are writing. Post content on the topic which is not already available on the web and it will give you to accomplish your objective to drive more traffic on your site.

“Content is King” is always right, when it is to improve rankings or to boost the popularity of your online business.

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