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Archive for December, 2013

How To Expand Your Email List With Social Media – EBriks Infotech

Tuesday, December 31st, 2013

How To Expand Your Email List With Social Media:

Do you want to get more email subscribers? Are you interested to find different ways to include social media fans and followers to your email list? Let’s have a look on different ways to use social media to formulate email list.

Why email is important?

More than 90% of consumers check their emails every day. As one of the most effective communication channels, email marketing is known as one of the potent channels for lead generation for marketers. To expand your email list, there are different ways which you can follow to turn your followers into subscribers, who’ll become your long-term customers. Let’s have a look on below useful tips-

Always use a simple sign up form- It is important that businesses of all sizes should create only a simple email sign-up form on their social channels in order to make it easy for the fans to easily subscribe to the list. On Facebook, you can find a tab at the top right hand side of the page for an email form. You only need to click on the icon to sign up email form.

However, it is not possible to host a landing page with an email sign up form on google+ or twitter. In order to encourage your followers to subscribe, it is advised to add a link in the bio or about section on twitter/google+ to the email sign up form you host on the website. In your twitter bio, you will find limited space but you can still find a space to add a shortened link to the email sign up form and a website link. The google+ page also has the about section where it is possible to add a shortened link to the email sign up form.

Place premium content on social accounts-

There are many businesses which create premium content and offer them for free once a person signs up for the email list. If you are having infographics, white papers, articles or other premium content, gate each content piece with an email sign-up form landing page in order to generate subscribers from the content. It is a good idea to tweet, post and share excerpts of content on twitter, facebook, linkedin and google+ in order to drive high traffic to the landing page. It is good to include a visual component to these updates in order to ensure that you’re getting the maximum clicks, engagement and high traffic. Make use of concise and informative copy in the social updates in order to ensure that you get most engagements, click and traffic.

Host webinars in order to gain maximum subscribers-

Hosting a webinar about your industry or business is an excellent way to present the human side of your business. One of the motive of a webinar is to earn leads in the form of email subscribers.

Hold a contest or incentive program-

One of the most powerful ways to build your email list using social media is by holding contest or incentive programs. Many marketers host promotions programs in order to expand their following base on different social media accounts but one of the main objectives of these promotions should always be to expand your email subscribers. Once you’ve published your contest, it is good to promote it on different social media accounts in order to drive more traffic to the contest and to increase sign-ups to the email list.

To sup up, continual growth of the email subscriber list is always imperative to garner success in the business. So, it is always worthwhile to expand your email subscriber list in order to thrive in the business.

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Are You a Start-up website? Follow SEO checklist

Wednesday, December 18th, 2013

Are You a Start-up website? Follow SEO checklist:

Start ups have lot of things to consider, like staffing, overhead expenditures, paperwork, etc., and all these in a short span of time. While, entrepreneurs may have a knack of understanding of their respective areas of fields and may even have a considerable knowledge about conducting business online, it’s unlikely that they will be worried about SEO work. Putting best SEO practices in place early on can generate dividends in the future.

For new websites, it is important to ensure that SEO people are searching your business’s name and are easily able to find your website. As the SEO results take time, so it is better to start it sooner than later. Below mentioned is a check list of useful SEO tips for a new start up website-

Extensive keyword research-

On page optimization-

Check content-


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Some New and Exciting Google Analytic Features For Marketers

Tuesday, December 3rd, 2013

Is the Google analytic help you in taking marketing decisions? Do you know about the latest changes in google analytic? Google has recently shift to secure search but marketers who are using the information to guide their content & marketing, the loss of keyword data has been great.

In the recent times, google has updated analytic with over 10 new features that are useful for business owners who take decisions on the basis of how their audience interacts with their social account and website. Read on to find out what’s new in google analytic and how you can leverage the most of the changes to benefit your business.

New Google analytic reports-

When you will log into the updated google analytic account, you’ll see that there have been a major change as traffic sources and content have been replaced by acquisition and behaviour. This new acquisition section gives you two different views- overview and channel. The overview report helps in knowing which channels are bringing the maximum visitors and which channels are bringing in visitors who can convert into customers or email subscribers. While, the overview report helps in displaying the summary of data, the channel report gives a more detailed view of the visitor acquisition.
The most notable feature of this new acquisition report is that you can easily define the channel groupings, which help you in tracking different sources or media in a more customized and consolidated group. Moreover, if the default channel groupings are not generating the desired results then you can easily change them and add your sources of traffic in different groups.

Analytic ABC Reporting-

One more crucial change in Google Analytic is the introduction of new analytic ABC reporting. With the help of this new report, it is possible to see the information about the acquisition of new visitors, how they are behaving and how they are converting into loyal readers. You can see the analytic ABC in action primarily in the overview report, under the head ‘acquisition’ but can also see in other reports, like location, demographics, etc. It means, now you can see a great variety of conversion data in the summary view of the report. Also, if you are tracking conversions for different goals, you can easily change the conversion goal in the conversion group. It means, it is possible to see the same report conversion data for various goals without putting lot of efforts.

Easy and quick segmentation-

Nowadays, segments in google analytic have become easier for new users to navigate and are therefore, more powerful for advanced marketers. Along with a new user interface, it is now possible to segment your visitors and create segment templates. Either you can create your own new segment or can also import a predefined segment from the google analytic gallery where you can easily find some of the most popular segments created by google analytic team.
New demographic dataset-

Earlier, there was no demographic dataset in google analytic. But now, data collected from doubleclick third party cookies can be found in the new demographic report. You can see the useful information about your audience’s interest, age and gender in few mouse clicks. In this way, you can improve your marketing campaigns in google adwords by creating different ads for specific segment of audience.

In order to see these reports, you’ll be required to activate demographics data by following below steps-

You need to change the tracking code in order to support display advertising

Do a regular updation of your privacy policy in order to comply with the policy requirements for display advertisement

You will required to enable demographic data in the audience reports
Auto event tracking-

The google tag manager updates have made measuring things like click on ads, calls to action with event tracking, easy by introducing the concept of auto-event tracking. It means, you don’t need to worry about javascript or HTML code during your setup. Google Tag manager is a free tool that helps in managing all the tracking codes from one place and you can also edit them.

Useful improved user education-

Along with the interface changes, Google Analytic has also introduced some new and improved educational resources. They have introduced the analytic academy and different digital analytic fundamental course, which gives a viable foundation to marketers and business owners who want to get better understanding of the principles of analytic and improve their web business.

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How To Automate Your SEO Reporting By Directly Exporting your Leads Into Excel? – EBriks Infotech

Monday, December 2nd, 2013

How To Automate Your SEO Reporting By Directly Exporting your Leads Into Excel?

In case of any SEO professional who prefers to collect email leads from web forms, the most dreaded part comes in the end of the month, when they need to report conversion results to clients- verifying, re-verifying, downloading and exporting them to create the useful month-end report. However, there are ample of reasons to optimize the work flow to the point that it almost reduces your time to half and a project that usually takes hours is now completed into minutes. Let’s find out how to do it.

Ways to scrape leads from Gmail:

There are various ways through which you can scrape leads from gmail. Either you can shell out bucks to get a program like U Bot that will play an imperative role in automating the task without putting much effort. Also, you can get the program like Imacros and can learn how to create right macros that will then scrape from your email box. Whatever way you use, you want a definite solution that can help you in automating the task without putting much effort. There is a program on black hat world that can easily work on windows, therefore, your Mac users will need to install windows in order to use it. Though, the name sounds weird and you may be hesitate in downloading anything from black-hat websites but in fact, comments and reviews do not say anything negative.

How it works?

Make sure you are not violating your host’s terms & conditions-

This program works favourably for other email hosts also. While, trying it make sure you are putting your applicable login details and you should be able to easily scrape email from your host. Before making use of egregious scraping on your email account, you should make sure you are carefully checking your terms of service in order to avoid getting banned from your email service. Many times, email service does not allow scrapping because it can create bandwidth issues, if you are having thousands of email to export. So, make sure that you are in fact keen to do this if you want to put a large load of use on the email services.

How to import scrapped file into excel?

After scrapping all your email as it saves as a text file, now you need to import it into excel so that it shows all tab-delimited items as columns and you can save yourself from manually copying and pasting every single one. In order to do this, you need to open up your file in excel by clicking on file>import. Then it will ask you: what type of file you are interested to import? By default, it will choose the CSV format but you can choose the text file format as our program has saved this to a text file.

Now, you need to click onto the file that you are interested to open and click on “Get Data.” The text import wizard will give you settings to choose from. Choose the “Delimited” option unless it is already checked by default. Then click on Next. At this step, you will see the set of delimiters that your data is having.

Technique to download leads from outlook to excellence

Those who are using outlook, depending on the version, it can be a daunting task to get the data out of the program. Outlook features macros, that allow you to export all your data in a very short span of time in few seconds!

To sum up, by using the above methods, it is possible to curtail the time that you have spent on manually verifying and copying/pasting leads directly from your email box. The entire process will be completely automated and will make your reports impressive.

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