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Archive for July, 2014

A Viable Strategic SEO Approach For New Clients

Thursday, July 24th, 2014

If you are planning to start a new SEO project or is interested in checking the progress of ongoing projects, it is useful to follow the below approach.

1. Do the Keyword Research Brainstorming-

It is possible to start doing your keyword researching by doing a lot of brainstorming. You can involve your clients and take their suggestions also because in this way, you will be able to get their views. Also, companies tend to think from an industry point of view and choose those keywords that their potential clients never use.

2. Search Volume - 

Make use of Google’s adword planner to search for most suitable keywords which have high search volume. Even you can search for new keywords ideas.

Check  Conversion Rrates

You should then add do estimations for conversion rate and value which will help in making your search volumes more useful for strategic choices. If no concurrent data is available, then you can do it on a guessing work also, like guess top 5 keywords which are more relevant to your services.

Test Crucial Assumptions

It is important that keywords from your research should be having high search volume and high conversion rate with a discrete amount of efforts.

Do A Relevance Test

It is advised to do conversion rate assumptions on the basis of conversion rates, which you already have on your current search traffic. If you are not clear about those certain keywords that are similar enough to current traffic, then you should use Adwords traffic which will allow you to test your message and also landing page on different real searchers.

The conversion rate on your search ad is a nice idea to test your message. The bounce rate on a landing page tells whether the visitor like your page or not. Moreover, every click towards the potential conversion helps in increasing the quality and value of the search traffic.

3. Formulate Growth Strategy - 

For step 1 & 2 keywords, the viable strategy would be to create the required number of pages or integrate keywords in existing pages. It is important to judiciously use keyword combinations because that will boost your writing and link building efforts.

However, if you find abundant keywords in your above two steps which need to be addressed, then you should start creating pages for those. It is important to note that you should always use those keywords which you can rank along with your current links. Link building is easy to earn once you have written, relevant and SEO friendly content that includes all important keywords.

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How SEO and Content Marketing work Unanimously?

Wednesday, July 9th, 2014

When we discuss about online marketing, it is imperative to catch the attention of people and search engines. In order to ensure that it takes an impeccable approach, it is essential to focus on both search engine optimization and content marketing.

While both go together, however, simple creation of content will not take care of your SEO needs. It is crucial to do more to attain online presence. SEO helps businesses in casting a wider net, while content marketing converts traffic into sales.

Essentials of content marketing

While content marketing should be SEO driven, it is important that this aspect of marketing should take substantial steps to keep audience engaged. Below are some of the content marketing related platforms-

Blogging

Social media

Web page content

Video

Info graphics.

It is imperative to think for a long-term about the strategy you want to use for your business in order to create content. Businesses should spend a considerable time for creating their website. This is one area of high visibility but it is usually the content written on different pages that will induce a customer to buy a particular product. Blogging is one of the easiest ways to reach out to audience on a regular basis. It is an incredible way for businesses to publish articles on a regular basis that appeal to people. Video also enjoys high visibility. It is indispensable to devise a content strategy that plays crucial role in your business. Make sure to pave focus on your target audience. Do they enjoy social media presence? Will they interested in knowing tips and tricks that you can share in your blog?

SEO expands customer base

Your SEO efforts will help in supporting your content marketing. SEO encompasses a wide range of activities, which are designed for generating more visibility. Some of the SEO related tasks include-

Implement the correct Google Authorship markup.

Make sure that the website is correctly indexed by all search engines.

Make sure that the website is correctly coded in an SEO friendly style and meta descriptions, alt tag, title tags are in proper order.

Creation of keyword-driven content strategy that helps in engaging your audience and will also expand business visibility.

Carefully monitoring website analytics in order to ensure that the site is receiving visibility.

In a nutshell, SEO is the groundwork that offers support to rest of the marketing efforts by making sure that your business remains visible and relevant in the online world. Both content and SEO marketing are important and therefore, businesses should judiciously use both.

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