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4 Technical Problems That Can Send Dangerous Signals To Your Website SEO

Posted by : Jitendra Singh, October 3rd, 2013

 

 

4 Technical Problems That Can Send Dangerous Signals To Your Website SEO

Such websites where millions of pages are daily indexed, technical problems can many times yield catastrophic results. Even if a problem arises due to honest mistake, dangerous SEO signal is the result of an honest mistake. And it is really disheartening to see that you are violating the webmaster guidelines when in reality, you had no idea that you were breaking the rules.

Remember, search engines can’t find out that whether you want to create problems or it was just the mistake. So, it could happen that ramifications become very serious even if you didn’t want to structure your website the way it is.

You’re involved in cloaking-

If the website is giving the search engines with a set of exact match anchor text links and not giving good content then it means that the site is technically cloaking, i.e, the site is giving different content to the search engines and different to users. If the site is giving the engines with a set of exact match anchor text links but is not giving that content to users then it means that the site is involved in technicality cloaking. Cloaking also violates google’s webmaster guidelines. There have been several such cases when the company doesn’t know that they were actually involved in cloaking.

Tip: You should make it a habit to monitor your website on a regular basis. Auditing via manual analysis and crawling will help in detecting any such problem.

Mistake in rel=canonical-

Rel= canonical is a simple code of line but it can give a negative punch if you fail to do it in a proper manner. This thing happens when there are large scale websites with hundreds or thousands of indexed pages. If you will give the wrong rel=canonical signal then it could send out bad signals to the engine and could negatively affect your ranking and organic search traffic. It is important to use rel=canonical only on pages that have duplicate content because it will help search engines to consolidate indexing properties to the right URL.

Tip: If you are not sure of how to best implement rel=canonical then you should not implement it at all. And still if you want to implement the canonical URL tag then you should create a strong strategy by using the help of an experienced SEO professional. You should make sure that you’re using rel=canonical on duplicate pages, and not using it in place of 301 redirects.

Your 301 redirection has stopped working-

You did your best homework while redesigning website, mapped out a strong 301 redirection plan and thoroughly tested it before submitting it to production. But after some months, you find that rankings and traffic start to fall a month later. It can be happened because your 301 redirects which were earlier implemented, have now stopped to work. This could happened due to several of technical problems, including several coding changes that roll back redirects, coding changes, etc.

Tip= It becomes important to thoroughly test your 301 redirects before every release. You should make sure that new code changes are not rolling back redirects or bombing the 301 process. You should keep note of top landing pages from the old website and then crawl those URLs periodically. It will make sure that your 301s are still 301.

Your sitemaps are dirty-

Those sitemaps which contain bad URLs are known as ‘dirty sitemaps’ and these can lead to the search engines losing trust in your sitemaps. You should only give canonical URLs in your XML sitemaps (non-duplicate URLs that throw a 200 code).

Tip: You should not use dirty sitemaps at any cost. You should only give canonical URLs in your XML sitemaps.

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