There are many fallacies in SEO field that mislead people about the ways to rank their site. A few of them are Meta tags, keyword density, site map and social media. People do not try to know the fact behind them. There is a need to spread awareness that just people should spread the right information and use the right approach to help others know about it.
It is beyond doubt that SEO field is full of new and latest tactics to make website successful and enhance its ranking. There are few fallacies that people generally follow, but they are not helpful. These myths captured the market such that people blindly follow them without putting their brains behind the same.
Lets discuss five of these top SEO fallacies that are commonly followed by people.
1. Meta Descriptions
Many people believe that a good meta description help in gaining ranking on search engine pages. However, it is not true. Meta tags are there to help you click-through rate and not at all helpful in improving the ranking of the website.
2. Keyword Density
There are innumerable people who believe that there should be certain per cent of keyword density in the content written in order to rank high. But, as far as Google is concerned, there is no optimum keyword density. The only limiting metric that needs to be pondered over is readability.
Another common myth about SEO tactics floating in market is that a site without sitemap would not be able to rank. Though the fact is, that sitemap has nothing to do with the ranking. Likewise, people say that submission of site map is only way to index the site. However, the sitemap helps in discovering the pages that don’t appear in the navigation menu or don’t have inbound links.
4. Social Media
It is believed that social media is a growing SEO, but it is not true! It is just a channel or a platform for people with same interest to interact among themselves. It is no way similar to PPC or blogging, it is just one of the way outs to SEO campaigns.
It is commonly heard that ‘I have been penalized’, when a site’s ranking drops. In fact, SEO practitioner or webmasters take such calls as “reconsideration request”. Juts after a day or two, such complains vanish.
Practitioners should just use the right terms, cite latest information, and support opinion with data and state only facts to build credibility. People should not mislead other into doing thing wrong; they should just share the right information. These myths lead to confusion and later, disappointment. Google is making regular changes to help people get the right information without any inconvenience. It all depends upon how you look at it.