Small businesses are encountering with many challenges while managing their AdWords campaigns. Such small businesses have limited budget, their website is not optimized and also, many people don’t have clear understanding of Google AdWords. I truly believe that you should do your homework before hiring an external help. Let’s have a look on six biggest mistakes, which I have noticed over and over again in adwords accounts of small businesses owners
The standard match type is ‘Broad Match’, which lets Google to show anything that they find remotely relevant. A keyword like packers services in Broad Match can show your ads against any of the below queries-
In order to ensure that you are getting only relevant clicks, you should use Broad Match Modifier instead of Broad Match
Tags: EBriks a Pay Per Click Company, Google Adwords Services, Google PPC Services, PPC Company India
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