There is so much information available online about search engine optimization that many times, it becomes difficult to find out what measures should be chosen and what should not. There are various so-called experts selling their tips and guidance that some of them can unfortunately hamper your online website ranking.
While managing your SEO efforts, business owners should know what tactics are effective and what are those that can negatively affect your online website ranking if you will use them. It is crucial that the content on your website should be in sync to your business and customer. Also, restrict yourself from trying any sneaky maneuvers to change Google’s algorithms. Let’s have a look on common SEO practices that could negatively damage your online website rankings-
You may find thousands of websites and services that will persuade you to pay for getting some links to yours. But what about those sites that will be related to your website? Are they reputable? While, google always values links earned from trusted and well-known websites, it can also de-index your site from its search results if it finds that you are spending money to get links. So, never pay for links and never participate in such networks that sell links.
While creating content for your website, it is important to write only those information that is relevant to your business and customers. For instance, if you are a bakery shop owner then you should not write about automobile on your website. In google’s eyes, a bakery shop owner site that has automobile information can be confusing. You want your website should be seen as a credible source of information, so, while, creating content for your website, you should keep the needs of your customers in mind.
Never indulge into spamming of any kind. It has been seen that some business owners pay to websites to include a link back to their website. While, the idea behind doing this is to spread links to your website that are relevant to your trade but it can in fact damage your brand value in the online world. The same goes with bad comments on your website. You should not approve all comment on your site but only those that carry the real value to your business. By doing this, you will be able to bring real source of information that can also help in keeping the integrity of your business intact.