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Best Keywords Selection Criteria to do SEO

Posted by : Jitendra Singh, March 20th, 2013

you are keen to get tons of free traffic via search engines then it is imperative to choose right keywords for your website. By including right keywords/phrases, you can boost your SEO ranking and drive new potential customers to your website.

How To Choose SEO Keywords For A Website?

If there is a one concept that is driving Internet’s growth over the last few years, not to mention google’s annual revenue- – it is the keywords concept. Picking the right keywords and phrases for your website is a crucial part of the process of SEO as it makes your website visible to different search engines and searchers alike.

Find out how to choose right keywords for a website-

  • Understand the keywords value. These are words and phrases which are typed by people into search engines like Google or Yahoo in order to find out the information they need. Choosing the right ones and correctly using them is a vital element of search engine optimization (SEO) and can ensure that your website is listed prominently on search searches so that potential clients can easily find you.
  • In order to find out best keywords for your business, consider the sector in which you are operating, products or services, your location, USP of your business. Then form relevant short descriptive phrases.
  • Make use of keyword suggestion tool. For instance, Google gives a free service in order to find variations on the keywords, as well as useful statistics related to the use of these keywords.
  • The number of keywords which you will use will depend on your business size, but there is no limit size. Using common mis-spellings is a good idea.
  • Identify some initial keywords and then embed them in your website. It is possible to embed them into title tag of each page, page headings and sub-headings and the metadata. Also, they should be embedded into the content of your pages in order to get higher returns.
  • You can trial a number of keywords in a paid search campaign. With this, you would be needed to pay to search engine in accordance to the number of users clicking to your website by using keywords you have earlier selected. This is considered as one of the most effective ways of identifying most productive keywords.
  • Put keywords into your link-building strategy. Most of the search engines work by using complicated algorithms that see how many web links are pointing towards your website, therefore, you are required to cultivate links with some appropriate websites.
  • your keywords and modify them accordingly. You may hire a good company to do it for you or can also be done yourself by using a free online tool like Google analytic.
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3 Responses to “Best Keywords Selection Criteria to do SEO”

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