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Archive for the ‘Content Marketing’ Category

Importance of relevant information for your Business – EBriks Infotech

Wednesday, October 29th, 2014

Importance of relevant information for your Business – EBriks Infotech from EBriks Infotech Pvt Ltd
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How SEO and Content Marketing work Unanimously?

Wednesday, July 9th, 2014

When we discuss about online marketing, it is imperative to catch the attention of people and search engines. In order to ensure that it takes an impeccable approach, it is essential to focus on both search engine optimization and content marketing.

While both go together, however, simple creation of content will not take care of your SEO needs. It is crucial to do more to attain online presence. SEO helps businesses in casting a wider net, while content marketing converts traffic into sales.

Essentials of content marketing

While content marketing should be SEO driven, it is important that this aspect of marketing should take substantial steps to keep audience engaged. Below are some of the content marketing related platforms-

Blogging

Social media

Web page content

Video

Info graphics.

It is imperative to think for a long-term about the strategy you want to use for your business in order to create content. Businesses should spend a considerable time for creating their website. This is one area of high visibility but it is usually the content written on different pages that will induce a customer to buy a particular product. Blogging is one of the easiest ways to reach out to audience on a regular basis. It is an incredible way for businesses to publish articles on a regular basis that appeal to people. Video also enjoys high visibility. It is indispensable to devise a content strategy that plays crucial role in your business. Make sure to pave focus on your target audience. Do they enjoy social media presence? Will they interested in knowing tips and tricks that you can share in your blog?

SEO expands customer base

Your SEO efforts will help in supporting your content marketing. SEO encompasses a wide range of activities, which are designed for generating more visibility. Some of the SEO related tasks include-

Implement the correct Google Authorship markup.

Make sure that the website is correctly indexed by all search engines.

Make sure that the website is correctly coded in an SEO friendly style and meta descriptions, alt tag, title tags are in proper order.

Creation of keyword-driven content strategy that helps in engaging your audience and will also expand business visibility.

Carefully monitoring website analytics in order to ensure that the site is receiving visibility.

In a nutshell, SEO is the groundwork that offers support to rest of the marketing efforts by making sure that your business remains visible and relevant in the online world. Both content and SEO marketing are important and therefore, businesses should judiciously use both.

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Is your content not contributing to lead generation? Follow below useful tips to generate results

Wednesday, January 29th, 2014

Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process? Are you searching for creative ways to use your blog content for improving your conversion process?Let’s find out how you’ll identify the problematic areas and will look for the right way to write content.

How content generates leads?

Written content works in different ways. Some writing attracts your audience and builds awareness. Other content helps in building trust and compels your audience to take any action. In other words, content can be used for strengthening digital marketing strategy.

What follows below are the many tips to help you generate leads with your written content-

Raise awareness:

If your conversion rate from visitors into leads is fine but your traffic is low then there are some tactics that should be followed to increase your overall traffic-

  1. Include search engine friendly content- Traffic drives from search engine is a viable way to attract high traffic. So, it is important that you align your web content with key phrases. Before writing any content, it is advisable to research about keywords that relate to your products/services and write your content around those.
  2. Start writing guest blog posting
  3. Guest blogging on external websites gives three benefits. First, when you post on blogs other than your own, it helps in expanding your social presence. Next, the links help in improving your link popularity and your website more likely to rank high on search engines.
  4. Share content
  5. It is pertinent to share everything you publish across all your networks. Once you publish a blog post, create a supporting video in support of it and post it on you tube. Then convert it into a presentation and put it also on slide share.
  6. Publishing link posts- It’s a fact that some posts enjoy more clicks than others. Also numbered lists receive more clicks because they help in setting an expectation with potential visitors and are more organized.

Encourage people’s consideration:

The aim of your content marketing strategy should be to:

  1. Educate people
  2. Engage reader’s attention

Persuade visitors to go deeper in order to subscribe to your email newsletter and follow you on social media platforms.

If you website has few shares, if traffic from campaigns is low in contrast to expectation and your email list isn’t flourishing or very few visitors returning to the website, it clearly indicates that the middle of your content strategy is weak. Try below tactics and create a stronger content-

Write only detailed posts/pages- How to-posts strongly position your brand and visitors also love them. How-to’s are the posts that persuade visitors to subscribe and follow, and these actions help in repeating visitors.

  1. Cover all topics related to content- Ask yourself, if you’ve missed out the vital piece of information in the given content. If yes then write those pages and link them to the related pages on the website.
  2. Collaboration with important contributors- It is crucial to partner with people whom your audience relies. So, it is useful to contribute to relevant blogs and invite other relevant contributors to contribute to your website. This kind of collaboration helps in strengthening the perception of your brand.

Drive action:

The aim of your content marketing strategy should be to:

  1. Convert suspects into prospects
  2. Establish trust factor
  3. Initiate conversation

If the conversion rate on your website is low and if your site doesn’t have a daunting lead generation process then it means the problem is probably with your content. Below tactics will persuade your visitors to action-

  1. Tell stories that shows your business values- Take your time and write stories that tell people why you want to do it. The story should tell people you care and why the work you do makes a difference.
  2. Publish content that tells the most common sales question- For every prospect who asks a questions, there may be 100 others who didn’t bother to reach out to you. So, you should listen to those common questions and publish the articles in an FAQ section on your website.
  3. Write articles to deal with specific prospects- Is there a section of potential clients who are not ready to sign your proposal? Do they have some particular concerns? So, write a case study or white paper that addresses their concerns.
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How To Create a Powerful Content Marketing Strategy For B2B Businesses

Wednesday, October 16th, 2013

 

How To Create a Powerful Content Marketing Strategy For B2B Businesses:

B2B stands for business to business. It means, if you are selling products or services to some other company then it means you are in B2B space. To succeed in the B2B online space, it is equally important to have a viable B2B content plans. Let’s have a look on some points which should be considered while creating your B2B content plans-

What is called effective content strategy?

First, you would be needed to define content strategy. You may have heard a lot about what constituents a good content strategy but it is equally important to have a thorough understanding of it before proceeding ahead-

What questions should come in your mind about B2B plans?

There are a number of factors which you should go into before making any move. At first, you should understand what is an effective way to sell your products and services. You should create your content strategy by keeping following points into consideration-

By framing right questions about your B2B content plans, you can save a considerable amount of time and can pave your focus more towards achieving objectives.

What type of content should you considered?

The B2B sales cycle is a lengthy process and it is totally different from a B2C cycle. In B2B, the investment is done in hundreds or thousands of dollars. A small mistake can put a person’s job at stake. B2B marketers have formed a varied content streams in order to attract customers and spread their messages. Let’s have a closer look at different types of content, how to make them effective and how to decide whether they are right or not.

Lead conversion:

Once you have earned the interest of a prospect the time has come to strengthen your relationship with them and improve their opinion about your product/service. To succeed in it, you would be needed to take the help of specific content types-

Final closure of the sale:

It is undoubtedly the difficult stage to do final closure of the sale. Once you’ve made your name in to the list of the vendors, it is important that you produce the right kind of content so that buying committee can take a right decision. You should create a one page sheet that would summarize different features, advantages and relevant specification of products/services in order to facilitate easy perusal.

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