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Archive for the ‘Ecommerce Business’ Category

Mobile Savvy Moms- Contemporary Moms Are Making Use Of Mobile Devices To Make Shopping Payment

Thursday, August 22nd, 2013

 

 

Due to shortage of time, today’s moms are relying more on mobile devices to streamline shopping and to save money, says eMarketer study.

Today’s moms feel it difficult to keep a close tab on spending and due to the lack of time, they find it a daunting task to get everything done. Due to this, they’re more exploring the online option and are going in the web world for help, according to the study done by a new eMarketer, titled, ‘“Mom Shoppers: Using Digital to Keep Their Heads Above Water” Many are using mobile devices, especially their smart phones, in order to save both their time and money in the shopping quests. Various studies have conducted to understand the attitudes of mobile moms that markets can effectively use to reach to people.

Moms are a viable target audience that uses mobile phones in different phases of the shopping process:

It is recommended for marketers to be low-key while doing marketing for moms and make use of simple messaging only that doesn’t ask much of their phone time.

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ECommerce Business Owners also think about Mobile Shopping as a new sales channels

Monday, May 13th, 2013

 

 

Nowadays, more and more people are using smart phones to access e-commerce website. Smart phones are playing major role in increasing revenues. Read on to find out how e-commerce owners can use smart-phones in their favour.

Mobile Shopping- A New Sales Channel For E-commerce Owners

In today’s fast paced life, everything has undergone a change. Even the way the world shops has also witnessed a major change. Traditionally, people used to visit local utility/grocery shops but after the advent of internet, shopping has turned for modernity. The use of computer has become popular among people due to the fact that they can buy items even by sitting in the comfort zone of their house. Now, the advancement in technology has made smart phone a popular choice for buying things online.

The popularity of smart-phone is increased due to below reasons-

How e-commerce owners can benefit from smart-phone?

E-commerce owners have the clear understanding of the use of smart phones and therefore, have created user-friendly interface to support it. However, most people still fear carrying out any online transaction. The advantages far outweigh the risks. Lets’ have a look on some of the benefits-

1.Reaching out to wide range of clients- Thanks to the internet, the world has become a global village, as a result, an e-commerce web page can reach out to worldwide clients. By enabling a mobile feature on your e-commerce website, you can give an easy access to smart phone users, which in turn increase the profit.

2. Payment through third party- An e-commerce website usually come along with a feature of third party payment plan like paypal, which in turn gives its owners and clients an easy way to make payments. Due to the use of smart phones in e-commerce, you are no longer required to go from one store to another as you can do shopping at one click of the mouse.

How e-commerce websites can help smart-phones users-

Smart-phone devices are most commonly used by young people to buy things online but elderly people are also using phones for internet access. Some of the benefits it gives to customers are detailed below-

Location Based Mobile Marketing - EBriks Infotech

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Ecommerce owners also think about Mobile Shopping as a new sales channel

Wednesday, April 24th, 2013

 

 

The increasing use of mobile device has made business owners thing about exploring the potential of mobile shopping. The development of mobile applications and websites could offer the needed help and at the same time, could target right prospects.

It is beyond doubt that internet has given people the wide access to information. This easy accessibility to information has made people conscious such that they learn about the pros and cons of every product before buying the same. It has also given business owners a platform to spread the message to potential buyers and let them know about the related info along with discounts and offers, if any. However, it can only be achieved, if a right marketing technique is adopted so that right people could get the right message at right time.

Like entrepreneurs, E-commerce owners are exploring new ways to increase the sales in order to expand their businesses. They look for different sales channels that could help them improve upon the figure and in turn, appreciate the income. One of the new emerging sale channels that are believed to do wonders to e-commerce is mobile shopping. This channel is growing at incredible rate. Smartphones have further offered the needed ease to customers, who can now shop the things around at just few clicks.

Mobile devices are now used not only for buying purpose, but also for comparing and checking the things in stock. Mobile with access to internet gives people the liberty to check out the things at leisure. Looking into the increased use of this means, Google have launched Google local inventory search to help people find nearby stores without any inconvenience. Without any doubt, mobile shopping has a big part to play in future for retail industry and e-commerce owners need to thing about integrating mobile shopping or mobile marketing into the business to generate leads and drive sales. Thus, it is seen as a new sales channel for businesses.

Designing of mobile websites, developing of mobile applications, listing on local search, etc are deemed to be helpful to both businesses and users. There are applications that are almost similar to local inventory search, combined with GPS and stock management to help users search for local stores for particular product. Likewise, there are numerous other applications that help people to know the related details of the product or services and help them decide the best. E-commerce business could spread their wings, taking advantage of the increasing use of mobile devices. The careful research and development of mobile application can give your business a new turn. So, take advantage of mobile shopping to widen the horizons of your business’ sales channels.

Mobile Marketing - EBriks Infotech

 

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Marketing Strategies for Startup Businesses – EBriks Infotech

Thursday, March 7th, 2013

 

 

“In the absence of an effective marketing strategy, any start-up business can face difficulty in establishing itself in the market. If you have not yet framed a marketing strategy, EBriks Infotech has come up with some useful manual on marketing strategy for start-ups.”

Marketing Strategy For Start-Ups

Starting a business is both an exhilarating and frightening experience. For any start-up that wants to reach out to its target audience, a clear cut marketing strategy is required. EBriks Infotech has come up with the complete manual on marketing strategy for start-ups.

Laying the foundation

Before starting laying bricks, you would be required a solid foundation. A start-up marketing strategy follows the same rule. Before starting marketing your start-up, make sure you carefully followed all below points-

Before you start laying bricks, you need a solid foundation. A successful start-up marketing strategy follows that same principle. Before you jump into marketing your start-up, make sure you have the following bases covered.

SEO- In today’s internet driven world, it becomes useful to optimize your website. A good SEO on your website can help in raising your visibility, which in turn lead to more lead generation.

 

PR- When you commence your business, you must let your potential customers know about your existence and how your products/services can help them. PR can play crucial role in this regard. It is an effective and accurate way of communicating with your audience in order to make sure that they have a clear understanding of your company. You can prepare your story to match requirements of different publications or broadcasting channels.

Content creation- Create a topic list on the basis of SEO keywords. A well written content will not only portray the real image of your company but also supports SEO activities.

Guest blogging is crucial for start-ups. By doing guest posting on a popular blog, you can build your reputation in the online space. Also, if your start up blog has someone influential guest blog then it will help in driving traffic.

Use trial and error method- While executing new initiatives, use the method of trial and error. Pay close attention towards the results of the initiative, and if it works then continue using the same and if it doesn’t then tweak it to suit your needs.

 

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