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Archive for the ‘Facebook’ Category

Mobile Savvy Moms- Contemporary Moms Are Making Use Of Mobile Devices To Make Shopping Payment

Thursday, August 22nd, 2013

 

 

Due to shortage of time, today’s moms are relying more on mobile devices to streamline shopping and to save money, says eMarketer study.

Today’s moms feel it difficult to keep a close tab on spending and due to the lack of time, they find it a daunting task to get everything done. Due to this, they’re more exploring the online option and are going in the web world for help, according to the study done by a new eMarketer, titled, ‘“Mom Shoppers: Using Digital to Keep Their Heads Above Water” Many are using mobile devices, especially their smart phones, in order to save both their time and money in the shopping quests. Various studies have conducted to understand the attitudes of mobile moms that markets can effectively use to reach to people.

Moms are a viable target audience that uses mobile phones in different phases of the shopping process:

It is recommended for marketers to be low-key while doing marketing for moms and make use of simple messaging only that doesn’t ask much of their phone time.

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Technique Of Setting Up New Facebook Reports

Thursday, August 1st, 2013

 

 

Recently, Facebook has made an announcement about a change to reports that is slowly being rolled out to accounts. To find it, look it in your Ads Manager soon!

At first glance, you may get confused with this new reports layout as you may don’t know from where you should start and how to take out a basic performance report. For now, advertisers are allowed to use the old reporting interface, but here we’ll guide you on setting up your first report.

 

Presets:

Facebook has already given advertisers the preset column selections based on ad types. To get quick reports on offsite ads, select the Offsite column set. Are you promoting a post from your page? Choose Page column set.

By selecting edit columns, add personalized metrics to your report.

High-level report for Offsite Ads (Ads That Go to Your Website):

In case of reports like these, there’s nothing fancy. This is just the report to check when the boss asks: “How much budget we have spent on the winter Sale campaign?” or when you’re keeping a close watch on the success of the campaigns.

Columns & Order:

Here, the amount of columns is mainly the perfect size to fit in your browser without any requirement to scroll horizontally and gives advertisers vital numbers at a high-level.

High-level report for social advertisements (Page Post Ad, Page Ad, etc):

Because there are many such actions which users could take from ad units, which in turn are built from updates to pages (like, page post ad), the chances are high that these reports could get a bit out of hand, and there are some metrics which may be useful to you in comparison b to others-

Columns & Order:

In-Depth Reports – Offsite Ads:

These in-depth reports are those kind of which we’d pull, format into an imperative table and then send along to clients.

New Reports Means Less Ads for Some!

Facebook has come up with new metrics which advertisers can easily pull in any report. Earlier, much of this data was in varied reports advertisers had to pull along with the performance report. The ability to perfectly analyze performance of ads on the basis of varied parameters like age, gender, country, etc.,means that some advertisers don’t need to create additional targeting segments in order to test these variables.

Limitations:

Lifetime date range- Usually, there’s no other easy way to see the lifetime stats of campaigns or your account. However, advertisers can manually go back by using the custom date range.

Insufficiency of total numbers- Unfortunately, the new reporting feature in Facebook doesn’t permit you to choose a report and see the total numbers without making any change in the “X day(s) per row” to “All days.” Though it is easy to adjust but it would be useful to see a complete summary without any extra click.

Filters- The filter feature is quite limited and it would be good if this feature had more operator functions, like ‘contains’ or ‘begins with’, etc. However, it is useful that facebook’s filters copies what the advertisers type initially after choosing the first campaign, making the process less laborious as it may look first.

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Is Facebook Local Graph Search Change Search Experience

Monday, May 27th, 2013

 

 

Facebook Local Search feature is expected to go into giant sleeping, as there are many opportunities to tap into for local businesses. Facebook Local Search needs to take few initiatives to improve upon this area.

There is no doubt that Google wins over by huge figures, when it comes to local search. FourSquare and Yelp also have respectable sized audience, but they face challenges of fragmented small and medium businesses. Yelp brings out product focus with direct local ad sales. There are Yellow pages, but nobody to focus on locale and mobile products.

In this run, Facebook is not counted and thus, is called “sleeping giant” within local. At user end, Facebook is back and forth on places and check-ins. Though nearby feature is branded as ‘local search’, but it’s not in limelight because of User-interface aspect. At one end, where Google is known for best advertising, like advertising at a store, while at other end, Facebook is like advertising a party. Will Facebook be able to bring the needed changes or wake up out of the sleep?

Facebook has an opportunity to handle local searches and there is a positive sign that few weeks back, there were some impressive figures to support local search usage.  The announcement at local Search Association brought to light that around 70 percent of Facebook users are linked to at least on local business page. Above it, it should not be ignored that Facebook has second largest application usage for local search. However, it is still sleeping. What would be the effect, if it pushes hard on local search?

Many experts believe that the improved figures would be a pleasant surprise. Though Facebook is trying to give exposure to Small and medium business, but local search is till underdevelopment. The product updates would have local features for users as well as merchant tool too for pages. It would be easy to fix an appointment for home services, getting coupons and offers for retail, beauty spa and restaurants.

Google Graph would add relevance further. Integrating Facebook with Graph Search, mobile news feed and Local Search would give an opportunity to buyers and sellers to connect. It would be easy both for users and companies to involve in engagement. Business would get local customers and users in turn would get reviews, feedback of various product and services in proximity. Merging of local advertising with user experience would be lot beneficial. This opportunity can be bifurcated in mobiles and can become the part of mobile marketing. Thus, there is a need for Facebook Local Search to wake up from this giant sleep and take the needed initiatives.

Facebook Graph Search - EBriks Infotech

 

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