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Archive for the ‘Google News’ Category

Why Google Analytic is important for a website?

Monday, January 13th, 2014

Why Google Analytic is important for a website?

Google Analytic is acknowledged as one of the most viable and powerful tools for monitoring and analyzing traffic on the website. Google Analytic is a service offered by Google that helps in generating detailed statistics about a website’s traffic and also measures conversions & sales. It is the widely used website statistics service and is greatly helpful in tracking visitors from all referrers, including social networks, direct visits & referring sites, search engines. It also displays email marketing, pay per click and digital collateral, like links with PDF document. With the help of Google analytic, you can get an enormous amount of information about who is visiting your website, what they are searching for and how they are reaching to your website. Any business who is keen on reinforcing their position in the online world should definitely use Google Analytic.

Let’s have a look on some important data that can be enjoyed with the help of Google analytic:

We all spend considerable amount of time and money in order to persuade people to look at our website but many webmasters fail to devote time to track the success of these efforts. With the help of Google analytic tool, it is not only possible to see how many people are visiting your website but also from where they are coming from. For instance, you may be sharing same time on both face book and twitter but it is possible that one of the two is generating more traffic. So, with the help of Google analytic tool it is possible to know which social tool is producing more results. With this tool, you will be able to know how much traffic is coming from the them.

 Notable features of Google analytic:

Why Analytics is Important for Any Business – EBriks Infotech from EBriks Infotech Pvt Ltd
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Matt Cutts Talks Google Panda Basics – Make Sure You’ve Got Quality Content

Thursday, November 7th, 2013

 

Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content:

Google has recently rolled out the Panda update and there are quite a number of online websites that has been affected with this update as far as ranking is concerned. According to Matt Cutts, it has focused mainly on the quality of content and sites which are getting SEO by posting the bulk content on the web without even checking its quality is getting adversely affected.

Matt says, there have been several versions of Panda update rolled out in last couple of years. But, now we have done something new and it’s the data refresh and we have got the new data. We are getting good results with mean sites dropped their rankings and sites with extremely high quality and valuable content are getting higher rankings with Google search engine rankings.

Google has done well as far as getting hold on low quality content. As its only the data refresh, so the lesser number of webmasters are going to be affected.

What to Do

But, if you hit with this update, what you have to do?

First of all, you need to check on the content quality you are posting on your own website or may it be used for SEO purpose. Check whether the content provided is really worth off and it actually valuable enough to readers to make them engaged in reading the stuff.

You can check out the Google Webmaster Tool to see if there are any alerts displayed. Firstly, make confirm whether it is Panda that make your affected or something else that affect your search engine rankings.

Make sure that you are getting the quality rich and compelling content. If you are outsourcing the content, make sure that it is not copied at all and it must give user the something new that he wants to read.

You only have to post content online that has that much quality that can easily qualify to get back with more reads and views or readers may refer it to their friends.

‘It must be your overriding goal’.

When you have gone up to create the content, stick on the topic for which you are writing. Post content on the topic which is not already available on the web and it will give you to accomplish your objective to drive more traffic on your site.

“Content is King” is always right, when it is to improve rankings or to boost the popularity of your online business.

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New Google “Hummingbird” Algorithm Update

Monday, September 30th, 2013

Google “Hummingbird” Algorithm Update:

Google, the major search engine has come up with its new search algorithm “Hummingbird”. According to the Google, it is aimed to provide the more appropriate search results to the complex queries. Senior Vice President for Search, Amit Singhal confirmed on 26th September, 2013 about the launch of this new algorithm system.

He also told that 90% of searches are affecting worldwide in Google searches. Google is aimed to keep-up with the internet revolution.

What Is It?

People always search the Google for any of the queries, they want to search on the web and this is the major reason, why Google is making all efforts for the best user experience to the online readers.

Keyword based searches are simply deteriorating the system and with help of ‘Hummingbird’, Google Inc is trying to give the appropriate search results. This new search algorithm basically helps to provide the search results most appropriate to the query made by the user.

This algorithm comes up on the 15th Anniversary of Google. It is the biggest algorithmic change after the major “Caffeine” update, which was launched to speed up the process for indexing the sites by the Google. As far as Hummingbird is concerned, it brings more focus on the encyclopedia and enables Google in anticipate the figures or facts that a user is actually looking for.

Hummingbird is actually the algorithm that helps you to provide the exact search results that match best to your query not according to just the words in your search but it is to provide the results that match the meaning what you are asking. It takes into account the whole sentence and its meaning rather than the few words.

Whether It Works?

With “Hummingbird” algorithm update, Google now provide the search results on Knowledge Graph and natural language interpretation. It is not replacing the keyword search, but speeding up the search result process with help of natural language processes that helps to understand the speech or conversational search.

Page Rank Worths?

Page rank plays the crucial role in determining the ranking of the search results on the basis of search query. PR is the important factors in addition to other factors that Google believes that it is high quality page to give the high ranking in the search results.

What all About Other Panda and Penguin updates

Penguin and Panda are other part of the ongoing Google updates and these are all parts of the old algorithm, but it works completely with the Hummingbird search engine.

So, go with “Hummingbird”, Panda and Penguin updates as well, if you are seeking ahead to improve the rankings.

SEO is Dead?

SEO is not dead and never to be dead. SEO is not to trick the search engines; it is to promote your business with good and high quality content that tends to make your potential customer enjoy reading the content. Google all and all emphasize on the “Relevant and High Quality Content”.

In the Nutshell, we can say that “Hummingbird” is the new Gem to the Google Inc that aim to provide the more appropriate search results as that of the users’ queries than before.

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The Right Way To Use Google’s Disavow Links Tool

Saturday, July 13th, 2013

 

 

Google has made it pretty clear that you should use the disavow tool only as an act of last resort. Before, using the tool, one should make multiple link removal requests on their own. Just dumping all of your bad links into a file and then upload it to the disavow links tool won’t generate any positive result. When the disavow tool is used in such a manner then it doesn’t work. Matt Cutt has made it clear that if you were hit by Penguin and you know you have bad links then you should probably use disavow tool.

Google Disavow Linkings Tool - EBriks Infotech

Google Webmaster Tools>Select Traffic>Links to Your Site Select Traffic>Links to Your Site>More Select “Download Latest Links”

-Be Specific

-Don’t hide anything.

-Accept responsibility and tell the reason why it will not happen again in future.

 http://www.youtube.com/watch?v=393nmCYFRtA

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