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Archive for the ‘Increase Website Ranking’ Category

A Crucial Guide On Tips To Increase Website Ranking On Google – EBriks Infotech

Friday, November 22nd, 2013

A Crucial Guide On Tips To Increase Website Ranking On Google:

It goes without saying that web masters know the importance of search engine optimization and how to increase website ranking on Google search engine rankings. Getting a high Google ranking is imperative to the success of a business in this internet driven world. Savvy entrepreneurs clearly understand that search engine optimization is crucial to increase website ranking. So, instead of letting your Google website ranking go down, use below tips to boost your SEO efforts.

Write effective content

You want that your content should reach to the top pages of the search engine and to achieve that it is important to have high quality and authoritative content. The most effective way to make sure that your content will be seen in this way is to create content that is always useful and disposable. Your content should be such that which people would be interested in reading 20 years from now, so that you earn backinks.

Keep an eye on online profiles

Your online reputation says a lot about your company. Take out some time to login to each of your company’s online profile. Is your company’s biography is updated? Is your website’s URL carefully listed somewhere? Though, incoming links earn from these profiles may not weigh too much in Google’s algorithm but it is a nice idea to keep your online accounts always updated.

Take the help of an expert professional

It is always a nice idea to hire a search engine optimization company or specialist to frame a viable strategy to increase website ranking. The Google’s algorithm update has made the SEO process more cumbersome, so it is always good to hire a SEO company who has a knack of understanding. Look for companies or individuals with years of experience and keep a close watch on the performance via reports, etc.

Encourage guest post

Make sure you are creating presence of your company via guest blogging. With the help of guest blogging, you can earn links.

Leverage video marketing

Video has become an inseparable part of digital marketing. Not only video gives your company an impressive personality but it can easily be spread across different social media networks. Create good videos with informative content and distribute it across different platforms.

Frequent updation on your website

The more often you update your website, the more importance you will get in the eyes of Google. When you will regularly publish content in your blog, Google will considered you as a great source of information. With every blog post, you will get a chance to come high on search engine ranking.

Choose right set of keywords

Make sure your headlines are descriptive and you are choosing only those keywords that people would most probably search for.

Take benefit of local business listing

Are you a local business listing? If yes then make sure you have claimed your listing on Google, Bing, Yahoo. When you will list your business, you will witness a huge jump in online traffic of your business.

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What are the elements of a great logo do you think?

Wednesday, September 18th, 2013

 

 

When you think of fast food, what comes to your mind? Many people would say McDonalds. Ever wondered why most people say so? Yes, their burgers are great, but there is another reason. It has a distinct and memorable logo. People instantly recognize their logo and always remember it. Their logo plays an important part in their immense success.

 

Ideally, a logo must convey the owner’s intended message, what your organization does, organizational culture and target audience. A logo should be appropriate, distinctive, graphic, practical and simple in form. It must be recognizable straight away and must inspire admiration, trust and loyalty.

Choosing a right logo for your business is not as easy as it may appear. You may come up with a great looking logo with a whacky tagline, but means nothing to your target consumers or you may decide on a colorful logo that looks great on a bill board, but dreary and unexciting in black and white ad in a newspaper.

There are many aspects to be considered and many pitfalls to avoid. Here are some tips that will help you devise the logo that works best for you.

Simplicity:

Simple logo design is easily identified, memorable and versatile. Sometimes ‘less is more’. In fact, more simple the logo, the more variety of mediums it can be used on. Good logos feature something unexpected without being overdrawn. So keep your logos uncluttered and simple.

Appropriateness:

The logo should be appropriate for your business. When designing the logo, you must keep in mind your business’s purpose, overall message and the target audience. For example, a colorful and child like font would be apt for a children’s toy store, and not so much for consulting firms.

Timeless:

Your logo should stand the test of time. You need to think about whether your logo would still be effective a decade from now?

Memorable:

An effective logo design should be memorable.  You can do this by a combination of elements:

Versatility:

An effective logo works across all media and applications. It should look good in any background and setting.

Uniqueness:

Make your logo stand. This will ensure that your business has a high recall value. Your logo can be distinct in its slogan, color scheme or symbols.

Follow these tips and you are sure to come up with an ideal logo for your business.

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7 Tips to get organic traffic on your website

Monday, March 11th, 2013

SEO has been fund lot helpful in gaining high ranking on result pages and thus, bringing in traffic as well as revenue for the company. A person should carefully follow various tactics and techniques to get the best returns.

SEO, Search Engine Optimization is often carried out to attract traffic and gain high ranking on search engine result pages. There are different SEO techniques that help businesses in a variety of ways. Once the site ranks high, different measures are looked into to maintain the ranking so that there can be more organic search clicks.

SEO takes care of searches that return to your site, as relevant. There are many SEO techniques that can lead to high ranking in result pages, but the approach adopted should be useful in driving traffic with the help of content development and search query relevance. Secondly, the site should be properly optimized, indexed and catalogued. It should have relevant content. The site architecture, content relevance, onsite engagement, social signal, etc should be taken into consideration.

The content written should not only serve the SEO purpose, but instead should also be informative and should have engaging element to pull readers. It would definitely be helpful in spreading brand awareness. There are various elements that could help you gain high ranking in search results. A few of them are markup, bolding, breadcrumbs, images, video, title, authorship, site links, social signals etc.

SEO practitioners can also follow different strategies to call out results in SERPs. It includes rich snippet, reviews count, etc. Whatsoever is the strategy adopted, an important point to ponder over is t keep people engage. Let’s learn about 7 tips that can be useful in doing so.

  1. It is important to build a brand. Leveraging offsite promotions and creating associations and affiliations can encourage users to click.
  2. Meta tag description and title tag of the page are other two important components. They should be able to explain users what they would get from a click.
  3. Core optimization is major rule. In addition to on page and in code tag optimization, one should also look at site structure and internal linking.  Site navigation and bread crumbs are also important areas.
  4. Rich snippets are believed to be liked by Google. It helps users to get a quick glance at the information on a web page without waiting for it to be loaded.
  5. Authorship is another important area. Write great content.
  6. The products and services should be explained, keeping growing use of multimedia in mind. Video and image should be created and optimized accordingly.
  7. Review the result pages to know about the progress.

 

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Inbound marketing is the first best step to achieve success in the online business

Thursday, October 25th, 2012

Inbound marketing is growing day by day in the business world. This online marketing has provided the business opportunities more priority than before. It helps in spreading the word about your business worldwide and increases the visitor’s traffic on your web business. Gone are the days when a businessman has to promote his business through outbound process or traditional marketing. Marketing budget is still required in inbound process to aware the targeted audience with the services you are providing but at very low cost with more effectiveness as compared to traditional marketing budget system.

Why traditional marketing not best as inbound marketing is?

 

 

 

Now a question arises that what is the main work is done in inbound marketing to get better result?

Today all the web surfers use search engines to get the information for their need or requirement. After search we get the best results with leads. How the companies got arranged with first rank to least in the result we searched? Obviously it is not done by the search engines then who do this? This is the main work of inbound marketing experts to rank the business website high in the list of search engine results. Content, keywords analysis, footer codes and all the methods are to be prepared by experts to rank the site in search engines. Inbound marketing not only manage this all but also explore your SEO and electronic mail marketing and realize the customers why they are best then others.

Therefore you are realizing now an inbound marketing is a good way to invest energy and time as compared to your earlier thoughts. This is the reason that mostly the big companies rely on inbound marketing firm to do better tasks for them. It will ensure you that the result will not depressed you along with saving of time, energy and money.

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