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Archive for the ‘Local SEO’ Category

Why Analytics is Important for Any Business – EBriks Infotech

Wednesday, October 29th, 2014

Why Analytics is Important for Any Business – EBriks Infotech from EBriks Infotech Pvt Ltd
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Tips to for an Effective SEO action plan to Generate Highest ROI

Wednesday, January 29th, 2014


Tips to form a viable SEO action plan:

f you will spend few hours on any SEO blog, you’ll come to know about how to review a website, detect SEO and proposing solution. But sadly, proposing solutions alone doesn’t give you any result. Your clients will be able to implement your recommendations only if you write clear and concrete action plans that help in prioritizing steps on the basis of expected cost and benefit. There are various factors that become part of SEO plan. Let’s delve deep into these factors-

Write concrete actions-

Apart from covering what the problem is, it is equally important to include how to tackle it. For instance, your SEO report might look like this: “We have crawled your website and found that there are broken links that are also producing 404 errors and page rank is also witnessing a downfall. If you will thoroughly check your internal links and remove all broken links, you will be able to maintain your page rank, which would lend a good experience to visitors.” Though, the SEO report has covered what the real problem is but it misses the imperative part ‘how’. Imagine, if your report is read by a web developer. Do you want him to click all the website links on your site in order to detect 404 errors? Of course, as an SEO expert your answer would be no as there are so many tools that can easily be used to find 404 errors so there is no need to find errors manually. But sadly, the web designer might not know about. Now consider how much useful this report would be: “We have crawled your website and found that there are broken links that are also producing 404 errors and page rank is also witnessing a downfall. If you will thoroughly check your internal links and remove all broken links, you will be able to maintain your page rank, which would lend a good experience to visitors. We have systematically compiled the list of all broken links along with the anchor text and location. We suggest you to carefully review these links and either remove these links or find the correct live page to direct your visitors to.” By explaining the last step, you’re allowing the manager to pass your report to even an intern who can easily correct the problem without putting much effort. Even it means, putting extra time devotion, it can curtail the occurrence of mistakes.

Systematically prioritize your recommendations-

Though, it is highly crucial but sadly, it is rarely covered. To achieve targeted results, it is important to systematically prioritize your SEO activities. In order to get the desired results, it is useful to take care of below issues

Make sure to prioritize your SEO efforts-

It is crucial to prioritize your SEO activities in order to accomplish your objectives. It is advised to properly divide your SEO work in your team and collectively works towards the single objective.

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SEO Cleanse & Rejuvenate Ideas For New Year 2014 – EBriks Infotech

Saturday, January 11th, 2014

SEO Cleanse & Rejuvenate Ideas For New Year:

The year is coming to an end and it gives you a great time to check that whether your website needs an SEO cleanser or not. Let’s have a look on crucial things which need to be done in order to improve quality-

Fix up errors in web master tools:

In both google web master tools and bing web master tools, you can see diagnostic reports listing errors on the website. Both the search engines will alert you about technical issues which they have monitored, which will also diminish visibility. Here, you should note that search engine bot is not smarter than you and you should do everything in your power in order to clean up all crawl and HTML errors and be sure to fix any content issue, like duplicate content, etc.

Make a regular updation of your CMS, modules & templates, plug-ins:

You should check that whether your content management system is up to date or not? Are you making use of structured data and current search engine tags? You should update your content management system (CMS) and plug-in. Make sure to carefully review each of your update in order to know whether it works in accordance to SEO functionality or not and figure out whether or not you are required to give additional information or not.

If the plug-in is not updated from the last six months then you should visit CMS listing or webpage in order to see if it is still under the development. It has been seen that plug-in authors tend to be less attentive than CMS publishers, therefore, it is crucial to keep a close watch on them. If you have found that plug ins discontinue or appear abandoned then it is advised to find an alternative.

If your website is using CMS templates then it is worthwhile to make sure that they are utilizing the newest SEO features which your CMS is offering.You should make sure that some mark-up has been done at the content level.

Social media links:

Do your web pages are linking to the important social media profiles? Are these links prominent? An active social media customer would be more inclined towards sharing, linking, sharing and tweeting your content, which in turn can lead to traditional off-site. It is always good to add crucial social media links where appropriate, like google+, facebook, youtube, pinterest, etc. You should link prominently on those webpages where your visitors will likely to see, like at the top of the page or sidebar. Make use of familiar icons in order to keep the page space concise and favourable.

Regular updation of your content plan:

There is a concrete reason of why content marketing is becoming popular. Search engines always prefer to use high quality content that can satisfy all queries. Also, many of your business pages which you want to rank are not also link worthy. If you will regularly publish a link worthy content then it will help in growing your brand awareness, links and site traffic. In order to write an effective content copy, you should write less about your products/services and should give more emphasis on what your customers want to achieve. You should pave more focus on creating brand value and spreading awareness.

Clearly organize links & social partners:

It has been seen that link building efforts are considered as one of the viable factors affecting the search engine rankings. One of the crucial ways to get links on social media and blogs is to create a link posse. Here, you should note that link posse is a group of content creators that help in getting genuine opportunities and also play a crucial role in linking to each other’s content. In order to organize a link posses, you should begin with natural relationships. When you talk about cross linking, it is advised to ignore blatant reciprocal linking. You should not link to each other’s home page and don’t link to every blog post which is created by your family members.

Proper review of SEO tools:

You should check that whether your goals and tracking set up are properly working or not.

Check domain registration- You should check your domain registration. It is good to renew your domain before it gets expired.

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Mistakes That Should Be Avoided By SEO Leaders

Saturday, January 11th, 2014


Mistakes That Should Be Avoided By SEO Leaders

In today’s topsy turvy life, it isn’t easy being a leader in the economy. The massive changes in technology and the way customers are adapting to it has completely transited the business. Now, the barriers between online and offline businesses have blurred. Moreover, capital alone is no more remain a decisive in deciding success. Google’s various offerings produce a huge opportunity for both b2b and b2c customers alike. Even small companies and stores are dependent on the google because customers flock there. Hiring an expert SEO consultant is no longer remains an optional thing because it is now become mandatory. Hiring an expert consultant can be the most valuable investment for your business.

Let’s find out which mistakes should be avoided by SEO leader bring more traffic, attract more leads, which will finally culminate into sales.

Being stuck in the past technique- You may agree that the digital ecosystem is continuously changing. If you are doing the same thing which you’ve done in last year also, you’re missing the big business benefits which you can claim through effective SEO.

SEO Take ways to consider-

 Managing everything without leads-

For leaders, the challenge arises when they need to decide where to stop. As a leader, you have a complete view of the entire business. You completely understand how different components come and weave together. It is crucial to orchestrating them so that they perform in sync.

SEO take ways to consider-

 Short term plan and budgeting-

Many SEO leaders commit the mistake of underestimating the importance of SEO, thinking it is only required to rank sites higher on search engines. But in reality, it is much more than that. Also, SEO is never a cost as it is an investment.

SEO take ways to consider-

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