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Archive for the ‘Local SEO’ Category

Are You a Start-up website? Follow SEO checklist

Wednesday, December 18th, 2013

Are You a Start-up website? Follow SEO checklist:

Start ups have lot of things to consider, like staffing, overhead expenditures, paperwork, etc., and all these in a short span of time. While, entrepreneurs may have a knack of understanding of their respective areas of fields and may even have a considerable knowledge about conducting business online, it’s unlikely that they will be worried about SEO work. Putting best SEO practices in place early on can generate dividends in the future.

For new websites, it is important to ensure that SEO people are searching your business’s name and are easily able to find your website. As the SEO results take time, so it is better to start it sooner than later. Below mentioned is a check list of useful SEO tips for a new start up website-

Extensive keyword research-

On page optimization-

Check content-


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A Crucial Guide On Tips To Increase Website Ranking On Google – EBriks Infotech

Friday, November 22nd, 2013

A Crucial Guide On Tips To Increase Website Ranking On Google:

It goes without saying that web masters know the importance of search engine optimization and how to increase website ranking on Google search engine rankings. Getting a high Google ranking is imperative to the success of a business in this internet driven world. Savvy entrepreneurs clearly understand that search engine optimization is crucial to increase website ranking. So, instead of letting your Google website ranking go down, use below tips to boost your SEO efforts.

Write effective content

You want that your content should reach to the top pages of the search engine and to achieve that it is important to have high quality and authoritative content. The most effective way to make sure that your content will be seen in this way is to create content that is always useful and disposable. Your content should be such that which people would be interested in reading 20 years from now, so that you earn backinks.

Keep an eye on online profiles

Your online reputation says a lot about your company. Take out some time to login to each of your company’s online profile. Is your company’s biography is updated? Is your website’s URL carefully listed somewhere? Though, incoming links earn from these profiles may not weigh too much in Google’s algorithm but it is a nice idea to keep your online accounts always updated.

Take the help of an expert professional

It is always a nice idea to hire a search engine optimization company or specialist to frame a viable strategy to increase website ranking. The Google’s algorithm update has made the SEO process more cumbersome, so it is always good to hire a SEO company who has a knack of understanding. Look for companies or individuals with years of experience and keep a close watch on the performance via reports, etc.

Encourage guest post

Make sure you are creating presence of your company via guest blogging. With the help of guest blogging, you can earn links.

Leverage video marketing

Video has become an inseparable part of digital marketing. Not only video gives your company an impressive personality but it can easily be spread across different social media networks. Create good videos with informative content and distribute it across different platforms.

Frequent updation on your website

The more often you update your website, the more importance you will get in the eyes of Google. When you will regularly publish content in your blog, Google will considered you as a great source of information. With every blog post, you will get a chance to come high on search engine ranking.

Choose right set of keywords

Make sure your headlines are descriptive and you are choosing only those keywords that people would most probably search for.

Take benefit of local business listing

Are you a local business listing? If yes then make sure you have claimed your listing on Google, Bing, Yahoo. When you will list your business, you will witness a huge jump in online traffic of your business.

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Simple Steps To Dominate The Entire First Page Of Google

Thursday, August 1st, 2013



It is imperative to create a viable online reputation, as it can virtually impact your digital marketing program from the conversion rate on your web pages to your click-through rate in paid search. It is necessary to control the conversation around your brand to uphold and improve reputation.

While long term strategies always work but many business owners have low patience level. So what can savvy digital marketers do in order to generate results in the short term? To solve brand related search queries, it is important to dominate the entire first page of Google. To get dominant position on the first page of Google, it is important to have a clear understanding of the varied data types. Let’s find out how you can do monopolizing all brand real estate on the google’s first page.

EBriks Infotech Pvt Ltd Google First Page Presence

Paid search- While it seems obvious to purchase different brand terms in paid search to get more real estate, there are many such additional tactics also which can maximize this space. Below are some of the ad extensions which are available in Google and can increase the depthness of your brand listing:

You should always keep in mind that it is possible to combine different multiple extensions in order to capture the majority of the premium ad space.

Google+- brands that have got verified Google+ accounts, can easily capture side rail real estate for brand terms by using rel=”publisher”. Here, it works same like the authorship but it is tied to Google+ pages as against to individual accounts. The obtained result is a rather large piece of real estate that encompasses your followers count and a link with image of your latest post.

Google Images- Optimizing your key images on your website, like your logos, is also a great way to take up potential search engine results page (SERP) real estate. Image search can drive more incremental visits than you might be expecting to get.

To optimize your logo for your brand term, you should include your brand in the image file name, alt attribute and title of the image.

YouTube & Other Video- Videos from YouTube are becoming more prevalent for varied different search queries, including brand terms. Having branded YouTube videos is a valuable way to increase the popularity of your brand terms. To get benefits, you need to have at least one video hosted on YouTube.

To get high rank for your brand, you should make sure that you have included your brand in your YouTube user name, the name of the video, and in the meta tags of the video. You may find many new advanced tactics in the market, which are necessary to rank YouTube videos in Google SERPs. To get more extra boost, you should try to solicit comments and votes on you video. At last, if you have a branded YouTube channel then you should link it to your official website.

Press releases- By regularly syndicating press releases, you can popular your brand real estate, if universal news results are showing. If these listings are displaying in the SERPs then you may find it difficult to control but if you are having a press release calendar then it will put you in a position where you can take benefits.

Organic search- Last but not the least, indulge into organic search. For your brand domain, open Google Webmaster Tools and then audit your current website links. While it is not possible to specify which organic website links will display, you should not serve individual pages.

Social sharing websites, like, Facebook, YouTube, LinkedIn, Wikipedia, etc., have the highest likelihood of showing your brand name, so make sure you have created your branded accounts and pages on all of these sites.

For the social properties, increase in the volumes of activity will help in increasing your website rankings. You can also include links from the Wikipedia page to your social profiles.

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7 Awesome Ways To Build Relevant Local Links

Saturday, July 6th, 2013



If you have a locally based website, then guess what you can enjoy? You will be getting more link building options! Not only they will generate top notch opportunities but will also be relevant too! Let’s have a look on crucial ways through which you can take advantage of local link opportunities and strengthen your link building campaign-

First, you should prepare a list of those local businesses in your industry that are not in your direct competition. For instance, if your business offers outdoor adventure services then you should approach local transport operators. You should avoid approaching big companies with a main corporate website and should focus more on locally owned franchises, having their own website. Next, you should study their local business websites and find out the page on their website for local links, vendors, partners and so forth. It is important that these pages should be having links to other businesses in the sector, so that you can expand your reachability. Now, you can either contact the business owner via email to introduce your business or can personally visit the owner and talk to the owner.

If you will establish local partnerships, you will not only succeeded in building links to your website but will also open the door for more business opportunities.


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