In order to improve upon the online presence in today’s digital world, the site architecture should be looked into such it caters to the future needs. Content, accessibility and social media are three important considerations that could help your get the best next generation site architecture.
The search engine has helped a lot in searching organizations, people and the needed information. Looking into the ease offered, website designers are looking for site architecture that could suit the needs of next generation. The way searchers adopt to search you is one of the hottest topics in this mobile world. Thus, building a site that fulfils current and future media challenges is crucial.
When it comes to architecture, there are three important considerations: traditional architecture like those in real world, including building and skyscrapers, informational architecture that consists of concepts and data and the last, digital realm architecture that include actual design of digital services and experience. Here, we would talk about the digital architecture.
Let’s focus at few of the things to consider before defining next generation site architecture in order to improve upon the mobile presence.
Here, the architecture does not refer to a list of pages or site map, instead the design that includes deep level of sharing and conversation to drive user engagement.
Thus, next generation site structure focuses on social media, content and accessibility. Looking into the expansion of mobile world, the mobile site architecture should also be taken care of. The mobile site should be separated from desktop site. It should have responsive web design and dynamic serving.
Before designing any of these site structures, the keyword visibility should be checked. The keywords should be prioritized. Speed should be checked out.
Switchboard tags on mobile URLs should be encouraged to avoid cloaking issues for different content on different devices. HTTP header should be used with dynamic serving. Googlebot from mobile site should be blocked. Thus, all important parameters should be considered before designing next generation site architecture.
Internal linking in the website is one of the most popular SEO strategies to be adopted to gain online presence in the digital world. One should take care of certain points, like avoiding unnecessary links, careful pick of keywords, etc to get the best results.
It cannot be denied that every webmaster needs to think over the ways to get the website optimized to get the perfect SEO results. There are few of the common practices that need to be understood in order to optimize the site properly. One of them is internal link that is not complicated, instead overlooked.
The foremost thing that you need to consider is to give the domain a clear structure. It is very important to have right internal linking, as it helps visitors to find their way around more easily. Moreover, it helps search engine to index your web pages in a better way and thus, improves upon the ranking of the site. The web pages, linked internally, are easily indexed and thus, rank high in search results.
In order to make internal links work for you, the structure of the website should be well defined. The point to consider is to have smallest possible number of links between the homepage and individual pages. It facilitates the distribution of link power throughout the entire domain and thus, improves upon the ranking of the pages. Moreover, it should never be ignored that internal links should be used in the simple form, HTML for the best results.
Secondly, internal links should be kept away from the footer of the website. Though these links can be used in footer, but unnecessary internal links should be avoided. The links here can make crawler doubt your intention.
Thirdly, the keywords should be chosen carefully, keeping SEO guidelines in mind. The rules that apply to simple SEO also apply to internal linking. The use of clumsy keywords should be avoided.
Above all, one should not use unfair means to trick search engine give you a high rank. The internal link should be put with main keyword. The unfair tactics would soon reveal your intentions and penalize you for such measures.
Looking into the importance of internal links in bringing in traffic and helping you gain high rank, one should take the needed precautions while using different SEO tactics. Internal links is one of the strategies that would help you give the edge over the competition. Before you hire SEO experts, be sure that they are aware of the right strategies to implement internal links and could bring out the best results. It would be beneficial to the organization in several ways.
Google as well as other search engine are laying more stress on good content that could pass in valuable information to the readers. Thus, the sites with thin content are not considered beneficial for e-commerce purpose.
Everybody in the field of digital marketing is well aware of the new search algorithms that turned up in market last year and affected the ranking of many sites. Few of these changes or updates brought about by Google laid stress on quality and informative content on the sites. With the first hit of these updates, many businesses were taken off guard and paid SEO companies a large sum of money to help them recover their performance level. These problems become immense, when a brand competes with large retail players or for generic searches on its product lines.
The progress in the growth of ecommerce has also increased the percentage of people doing online shopping. Search engine helps visitors to locate the best places for them to shop a definite product. With the coming of Panda, the new update, it is not just enough to put keywords on the page and call it a day. It prioritizes text content over other attributes and does not reward business using only images for digital marketing. Thus, it has fomented ecommerce websites to focus on content too.
These changes have made it significant for SEO to include content strategy, as an important stepping stone for the growth of its business. Looking into it, one can easily conclude that thin content is a problem and it needs a solution. Now, a page written on any topic needs to squeeze out every attribute to help Google realize the importance of the same.
There should be a paragraph of text copy that should describe the category. Though few sentences may work, but it is advisable to use the mix of keywords. There should be link within paragraph copy that is rich with anchor text linking out to subcategories. It is useful to have internal links, as it helps Google to understand content relationships. There should also be Alt attribute for the image banner to ensure that it is completely described, as Google can’t interpret images. This attribute helps to indicate the image content. Thus, this attribute is counted one among the various ranking factors.
There should be proper breadcrumb navigation to help Google understand site structure and crawl it without hassle. A title tag, H1 tag, etc are few of the other things to ponder over for good ranking of the site.
If you are keen to get tons of free traffic via search engines then it is imperative to choose right keywords for your website. By including right keywords/phrases, you can boost your SEO ranking and drive new potential customers to your website.
If there is a one concept that is driving Internet’s growth over the last few years, not to mention google’s annual revenue- – it is the keywords concept. Picking the right keywords and phrases for your website is a crucial part of the process of SEO as it makes your website visible to different search engines and searchers alike.