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Archive for the ‘Small Business Owners’ Category

Let’s revive the content marketing strategy by using current SEO content

Thursday, February 26th, 2015

 

 

If your company is enjoying a successful SEO strategy, then it means you are most likely creating a content that your users find valuable. Have you ever thought that the same content which you are creating for SEO purpose can also be used for other platforms like email marketing, e-books, social media, etc.

Well, before we proceed further, it is important to note that SEO mainly involves around content marketing.

SEO is content marketing:

Apart from increasing search engine visibility, it is important that SEO content should be valuable and relevant for your target audience. Its purpose should be driving more traffic to the website, better user engagement and high conversions. Both content marketing and SEO share the same goals, however, they are often discussed separately.

Nevertheless, SEO is the content marketing which offers benefits like high visibility, with the added benefits of increased search visibility. Let’s look at the various ways through which your SEO content can be re-purposed.

Share your content on social media platforms

As your company is already writing content that is relevant for customers, share the same on different social media platforms where you can find your audience. By adopting this strategy, you can not only increase the search visibility of your website, but it will also help in increasing its social visibility, and which would help in increasing traffic to the company’s website.

 

Do the promotion through email marketing

Apart from social media, you should also promote your SEO content through email marketing, but avoid including the entire article. Use a teaser to attract readers so that they can click through to reach to your company’s website where they can easily read the entire article.

It has been seen that many companies send out too many emails with bulk information about the achievements which they’ve made during the period, like awards, business contracts, new hiring, etc. But the problem with this strategy is that most of the information is useless from the receiver’s point of view. So, it is important that you let customers know how well your company is working once in a while, and the email should contain information from which your audience can actually learn.

The important point is that content marketing is not only aim towards driving new customers, but the objective is to encourage customers to come back to you repetitively.

Conversion into white-papers and e-books

Downloadable white-papers and e-books are useful for generating leads from your company’s website. So, take the SEO content which you’ve written over the past six months or more, and then re-purpose it into downloadable white-papers or you can also compile it into an e-book. When you give your visitors a chance to get free white-papers and e-books, then it will not only allow help in generating leads, but it will also position your company as the leader in the respective field.

It is feasible to promote white-papers and e-books by using social media and email marketing. You should give your readers enough time to satisfy their appetites.

To sum up, while a content which is written for SEO is intended to increase the visibility of a website but it is also a great idea to promote the same content through different channels, like email, social media, etc. It will improve your content marketing strategy.

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Know all benefits of social media in increasing sales and boosting SEO & brand value

Tuesday, February 24th, 2015

Social media provides major brands, companies as well as small businesses some powers to reach out to target audience. Irrespective of the fact that the social media is playing an indispensable role, it is scarcely used for branding, direct sales or indirect marketing. However, these actions could prove to be fatal to the growth of a business.

Social media for branding purpose

Businesses often ask the questions pertaining to the use of social media for branding efforts, but sadly, few actions are taken. It is advised to give it a try instead. With the low investment in social media efforts, an experiment with social media branding can produce enormous returns, all with relatively low level of risk. You should develop a simple plan and test your ability to grow & expand your brand.

Social Media use for SEO

SEO field was once the domain of spammy events and low quality link generation. However, the social media has given a new life to the SEO field and cliché ‘SEO is spam’, is no more exist in the market, thanks to the growth & development of social media. Each social media asset is considered as an exciting opportunity to produce high quality outbound & inbound linking, and social media facilitates the sharing of links that actually add more values.

Now Twitter tweets and YouTube videos regularly come in Google’s standard search results, it means the line between social media and search is now blurred. Businesses that use social media gets major SEO boost.

Social media to generate sales

Although social media can not be considered as the right sales platform, but it is a good resource to generate some sales. Marketers that were earlier dependent on direct lead generation, now have a different platform, mainly in social media platforms like Twitter and Facebook.

Businesses that are mainly built on lead based sales have excellent things to explore. With the further development of the social media, sales models will also be built and marketers can look forward to a viable platform that is sales-friendly and refined.

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Crucial web design elements to market your business in the virtual world

Wednesday, December 24th, 2014

Crucial web design elements to market your business in the virtual world:

You may be surprised to know that both web designing and online marketing have changed dramatically over the last few years. Nowadays, web designing is strongly influenced by people who are more commonly using mobile devices to browse, read news and stay connected via social media platforms. In order to reach out to customers, a website needs to possess some crucial features. Below are some of the important web design features which should be present in every website-

Responsive Web Design –

This is must to do. Responsive websites make adjustment to the device which is being used by the visitor. Although, it is a new generation website which is much more complex than a classic website, but it is worth to invest in types of websites as they help businesses to reach every customer on any device.

Effective content management-

It is important that businesses should make frequent updating of their website content in order to quickly respond to customers with time-sensitive query. There are various content management systems and therefore, you should choose the one that allows you to frequently update your page content along with special attributes like photos, downloads and other elements.

A good homepage-

It is important that the homepage design should engage the visitor immediately with some enticing slide shows, graphics and call to action. There has been quite a change in the navigation too, and it is pivotal to pay attention towards this area.

Blog/forum embedded on the website-

A blog which is embedded into your website is useful as it helps in driving traffic to your website as you can share its link on social media platforms. Moreover, blog posts which are placed on content websites have important back links to your websites. Blogs also help in adding pages to your website and prove to be an effective mode to drive traffic.

Integration of social media channels-

If your website doesn’t pay attention towards integration with social media, then you may find it hard to reach to reach to customers. Social media integration may include feeds, tweet, like and more. You can easily customize your buttons to suit with the theme of the website. 

Email Marketing –   

It is considered as a classic marketing tool and a very important tool to stay in touch with customers. It is necessary that email marketing features should carefully integrate with CRM, analytic and website modules. If done properly, email marketing can help in generating traffic for your website.

Auto-Responders – 

Make sure customers are getting an automated email messages whenever a person fills out a form or takes any action on the site.

Contemporary web platforms- 

It has been seen that web platforms become obsolete over time and need to be update by a web professional; therefore, you should choose a web platform that gets automatically updated by the software company. The chosen platform should be efficient enough to rebrand or retool without building a new website from scratch.

When you think of developing a new website, it is important to see how well you can blend the above web features to expand your online customer base. A well planned website will not only help in reaching out to customers, but you can easily modify them in order to adjust according to the marketplace.

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Is your content not contributing to lead generation? Follow below useful tips to generate results

Wednesday, January 29th, 2014

Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process? Are you searching for creative ways to use your blog content for improving your conversion process?Let’s find out how you’ll identify the problematic areas and will look for the right way to write content.

How content generates leads?

Written content works in different ways. Some writing attracts your audience and builds awareness. Other content helps in building trust and compels your audience to take any action. In other words, content can be used for strengthening digital marketing strategy.

What follows below are the many tips to help you generate leads with your written content-

Raise awareness:

If your conversion rate from visitors into leads is fine but your traffic is low then there are some tactics that should be followed to increase your overall traffic-

  1. Include search engine friendly content- Traffic drives from search engine is a viable way to attract high traffic. So, it is important that you align your web content with key phrases. Before writing any content, it is advisable to research about keywords that relate to your products/services and write your content around those.
  2. Start writing guest blog posting
  3. Guest blogging on external websites gives three benefits. First, when you post on blogs other than your own, it helps in expanding your social presence. Next, the links help in improving your link popularity and your website more likely to rank high on search engines.
  4. Share content
  5. It is pertinent to share everything you publish across all your networks. Once you publish a blog post, create a supporting video in support of it and post it on you tube. Then convert it into a presentation and put it also on slide share.
  6. Publishing link posts- It’s a fact that some posts enjoy more clicks than others. Also numbered lists receive more clicks because they help in setting an expectation with potential visitors and are more organized.

Encourage people’s consideration:

The aim of your content marketing strategy should be to:

  1. Educate people
  2. Engage reader’s attention

Persuade visitors to go deeper in order to subscribe to your email newsletter and follow you on social media platforms.

If you website has few shares, if traffic from campaigns is low in contrast to expectation and your email list isn’t flourishing or very few visitors returning to the website, it clearly indicates that the middle of your content strategy is weak. Try below tactics and create a stronger content-

Write only detailed posts/pages- How to-posts strongly position your brand and visitors also love them. How-to’s are the posts that persuade visitors to subscribe and follow, and these actions help in repeating visitors.

  1. Cover all topics related to content- Ask yourself, if you’ve missed out the vital piece of information in the given content. If yes then write those pages and link them to the related pages on the website.
  2. Collaboration with important contributors- It is crucial to partner with people whom your audience relies. So, it is useful to contribute to relevant blogs and invite other relevant contributors to contribute to your website. This kind of collaboration helps in strengthening the perception of your brand.

Drive action:

The aim of your content marketing strategy should be to:

  1. Convert suspects into prospects
  2. Establish trust factor
  3. Initiate conversation

If the conversion rate on your website is low and if your site doesn’t have a daunting lead generation process then it means the problem is probably with your content. Below tactics will persuade your visitors to action-

  1. Tell stories that shows your business values- Take your time and write stories that tell people why you want to do it. The story should tell people you care and why the work you do makes a difference.
  2. Publish content that tells the most common sales question- For every prospect who asks a questions, there may be 100 others who didn’t bother to reach out to you. So, you should listen to those common questions and publish the articles in an FAQ section on your website.
  3. Write articles to deal with specific prospects- Is there a section of potential clients who are not ready to sign your proposal? Do they have some particular concerns? So, write a case study or white paper that addresses their concerns.
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