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Archive for the ‘Small Business’ Category

Know all benefits of social media in increasing sales and boosting SEO & brand value

Tuesday, February 24th, 2015

Social media provides major brands, companies as well as small businesses some powers to reach out to target audience. Irrespective of the fact that the social media is playing an indispensable role, it is scarcely used for branding, direct sales or indirect marketing. However, these actions could prove to be fatal to the growth of a business.

Social media for branding purpose

Businesses often ask the questions pertaining to the use of social media for branding efforts, but sadly, few actions are taken. It is advised to give it a try instead. With the low investment in social media efforts, an experiment with social media branding can produce enormous returns, all with relatively low level of risk. You should develop a simple plan and test your ability to grow & expand your brand.

Social Media use for SEO

SEO field was once the domain of spammy events and low quality link generation. However, the social media has given a new life to the SEO field and cliché ‘SEO is spam’, is no more exist in the market, thanks to the growth & development of social media. Each social media asset is considered as an exciting opportunity to produce high quality outbound & inbound linking, and social media facilitates the sharing of links that actually add more values.

Now Twitter tweets and YouTube videos regularly come in Google’s standard search results, it means the line between social media and search is now blurred. Businesses that use social media gets major SEO boost.

Social media to generate sales

Although social media can not be considered as the right sales platform, but it is a good resource to generate some sales. Marketers that were earlier dependent on direct lead generation, now have a different platform, mainly in social media platforms like Twitter and Facebook.

Businesses that are mainly built on lead based sales have excellent things to explore. With the further development of the social media, sales models will also be built and marketers can look forward to a viable platform that is sales-friendly and refined.

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Is your content not contributing to lead generation? Follow below useful tips to generate results

Wednesday, January 29th, 2014

Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process? Are you searching for creative ways to use your blog content for improving your conversion process?Let’s find out how you’ll identify the problematic areas and will look for the right way to write content.

How content generates leads?

Written content works in different ways. Some writing attracts your audience and builds awareness. Other content helps in building trust and compels your audience to take any action. In other words, content can be used for strengthening digital marketing strategy.

What follows below are the many tips to help you generate leads with your written content-

Raise awareness:

If your conversion rate from visitors into leads is fine but your traffic is low then there are some tactics that should be followed to increase your overall traffic-

  1. Include search engine friendly content- Traffic drives from search engine is a viable way to attract high traffic. So, it is important that you align your web content with key phrases. Before writing any content, it is advisable to research about keywords that relate to your products/services and write your content around those.
  2. Start writing guest blog posting
  3. Guest blogging on external websites gives three benefits. First, when you post on blogs other than your own, it helps in expanding your social presence. Next, the links help in improving your link popularity and your website more likely to rank high on search engines.
  4. Share content
  5. It is pertinent to share everything you publish across all your networks. Once you publish a blog post, create a supporting video in support of it and post it on you tube. Then convert it into a presentation and put it also on slide share.
  6. Publishing link posts- It’s a fact that some posts enjoy more clicks than others. Also numbered lists receive more clicks because they help in setting an expectation with potential visitors and are more organized.

Encourage people’s consideration:

The aim of your content marketing strategy should be to:

  1. Educate people
  2. Engage reader’s attention

Persuade visitors to go deeper in order to subscribe to your email newsletter and follow you on social media platforms.

If you website has few shares, if traffic from campaigns is low in contrast to expectation and your email list isn’t flourishing or very few visitors returning to the website, it clearly indicates that the middle of your content strategy is weak. Try below tactics and create a stronger content-

Write only detailed posts/pages- How to-posts strongly position your brand and visitors also love them. How-to’s are the posts that persuade visitors to subscribe and follow, and these actions help in repeating visitors.

  1. Cover all topics related to content- Ask yourself, if you’ve missed out the vital piece of information in the given content. If yes then write those pages and link them to the related pages on the website.
  2. Collaboration with important contributors- It is crucial to partner with people whom your audience relies. So, it is useful to contribute to relevant blogs and invite other relevant contributors to contribute to your website. This kind of collaboration helps in strengthening the perception of your brand.

Drive action:

The aim of your content marketing strategy should be to:

  1. Convert suspects into prospects
  2. Establish trust factor
  3. Initiate conversation

If the conversion rate on your website is low and if your site doesn’t have a daunting lead generation process then it means the problem is probably with your content. Below tactics will persuade your visitors to action-

  1. Tell stories that shows your business values- Take your time and write stories that tell people why you want to do it. The story should tell people you care and why the work you do makes a difference.
  2. Publish content that tells the most common sales question- For every prospect who asks a questions, there may be 100 others who didn’t bother to reach out to you. So, you should listen to those common questions and publish the articles in an FAQ section on your website.
  3. Write articles to deal with specific prospects- Is there a section of potential clients who are not ready to sign your proposal? Do they have some particular concerns? So, write a case study or white paper that addresses their concerns.
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B2B Search Marketers are Ignoring Some Basics SEO Rules

Monday, September 2nd, 2013

 

 

While doing SEO, B2B search marketers are ignoring some basics SEO rules, which in turn hampering the entire process. Many B2B webmasters commit mistake as they pave their focus only on building links. It is true that link building is an important tactic but if you will place too much emphasize on it then it can work against you. Let’s find out some of the short term and long term strategies which should be used by B2B webmasters-

Short-term strategies:

Below are some of the short-term link and brand building strategies that will generate quick results and link profile growth-

Long term strategies:

Below are some of the viable long-term link building strategies which can easily be carried out for an indefinite time period and may or may not include links. They will create a strong online brand presence and will establish you in the market as a trusted information source in the industry.

 

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How To Make Effective Use Of Social Media Marketing?

Thursday, April 4th, 2013

 

 

Social media is a known term for almost all kind of businesses. But lots of them have failed to use the power of social media for building strong customer base. Read on the article to know some of the useful tips which you should follow in order to get maximum benefits from social media marketing.

How To Make Effective Use Of Social Media Marketing?

Social media platforms have created a perfect way for companies to reach out to the masses.

Learn how to use social media marketing wisely to benefit your business with the help of below tips-

Take the next step with social media with these great idea to make your social media marketing approach successful

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