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Is Facebook Local Graph Search Change Search Experience

Monday, May 27th, 2013

 

 

Facebook Local Search feature is expected to go into giant sleeping, as there are many opportunities to tap into for local businesses. Facebook Local Search needs to take few initiatives to improve upon this area.

There is no doubt that Google wins over by huge figures, when it comes to local search. FourSquare and Yelp also have respectable sized audience, but they face challenges of fragmented small and medium businesses. Yelp brings out product focus with direct local ad sales. There are Yellow pages, but nobody to focus on locale and mobile products.

In this run, Facebook is not counted and thus, is called “sleeping giant” within local. At user end, Facebook is back and forth on places and check-ins. Though nearby feature is branded as ‘local search’, but it’s not in limelight because of User-interface aspect. At one end, where Google is known for best advertising, like advertising at a store, while at other end, Facebook is like advertising a party. Will Facebook be able to bring the needed changes or wake up out of the sleep?

Facebook has an opportunity to handle local searches and there is a positive sign that few weeks back, there were some impressive figures to support local search usage.  The announcement at local Search Association brought to light that around 70 percent of Facebook users are linked to at least on local business page. Above it, it should not be ignored that Facebook has second largest application usage for local search. However, it is still sleeping. What would be the effect, if it pushes hard on local search?

Many experts believe that the improved figures would be a pleasant surprise. Though Facebook is trying to give exposure to Small and medium business, but local search is till underdevelopment. The product updates would have local features for users as well as merchant tool too for pages. It would be easy to fix an appointment for home services, getting coupons and offers for retail, beauty spa and restaurants.

Google Graph would add relevance further. Integrating Facebook with Graph Search, mobile news feed and Local Search would give an opportunity to buyers and sellers to connect. It would be easy both for users and companies to involve in engagement. Business would get local customers and users in turn would get reviews, feedback of various product and services in proximity. Merging of local advertising with user experience would be lot beneficial. This opportunity can be bifurcated in mobiles and can become the part of mobile marketing. Thus, there is a need for Facebook Local Search to wake up from this giant sleep and take the needed initiatives.

Facebook Graph Search - EBriks Infotech

 

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Digital Marketing Strategy for Manufacturing Companies and Industry – EBriks Infotech

Wednesday, May 22nd, 2013

 

 

Content is a crucial part of a good marketing plan. Read on to find out tips which you should use while creating a content marketing strategy for your manufacturing company.

Content Marketing Tips for Manufacturing Companies

No matter in which industry you are, all online marketers today are valuing content marketing. It’s all the rage, but is your manufacturing company also benefiting from it? Let’s have a look on some crucial tips on how your manufacturing business can make use of the content marketing strategy-

1. Have a clear understanding of your goals- Before publishing any piece of content, you should have a clear understanding of that piece. Your content marketing strategy should be able to meet following goals-

2. Understand what your customer prefers- The marketing plan of any B2B company is different than the marketing plan set forth by B2C companies. Manufacturing companies are needed to gravitate more towards video marketing. Why? Videos can give quick snippets of information and they can also visually explain complicated products or processes. Find out how your customers learn new products/services and then create your content marketing plan in accordance to that.

3. Know available marketing channels- How you will distribute your great content that you have developed? While, you can post them on your website but manufacturers today should use it on YouTube and make use of other social channels such as LinkedIn, Facebook, etc. In order to have best knowledge of what your audience like, you should talk to your customers. Find out which social platforms they frequently visit, how they spend their time on those websites and what kind of information they are searching on social property.

4. Decide how you will going to create content- If you are good in expressing your words then you can himself write the content, otherwise, hiring a team of content specialist is also a good option. ‘Content is king’, therefore, manufacturing companies should start making their content marketing plan today.

 

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Impact of Social Media on Travel Industry – EBriks Infotech

Friday, May 10th, 2013

social media has turned out to be a remarkable tool for various industries. Travel industry can take advantage of various opportunities offered to it by social media.

Social media has offered people and industries the new platform to interact and spread the marketing message. Likewise, it is redefining the travel industry that is using different means to reach customers. Travel industry is using articles, blogs, twitter, facebook and other social channels to transmit message to prospects in a cost-effective manner.  It has also been found useful to boost sales and engage customers to permit them to share their feedback. This platform can also be used for customer services.

Social media is becoming a new marketing channel and allowing individuals to communicate, share information and form communities online. It includes social networking, users’ reviews, blogs, syndicated videos, etc that are growing at fast pace and is expected to become one of the largest interactive marketing spend category over couple of years. Like every industry, travel companies are taking benefit of this channel to effectively communicate with target audience. Moreover, many of these sites have become one stop shop for large segment of people who want to socialize online.

Let’s discuss few of the opportunities given by social media to travel industry:

In addition to it, social media also offer sales benefits, by providing companies new ways to interact, share and understand their customers. In order to take advantage of the same, the companies are incorporating social media into their traditional sale process. Above all, it helps them find new prospects and engage them in meaningful conversation.

Social media has also turned out to be a platform for customer service, as customers can directly share their feedback about the product or service and can easily communicate information. Thus, it helps travel industry to create value for their business in numerous ways.

 

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Online Marketing Strategy For Beauty & Style Industry – EBriks Infotech

Monday, April 8th, 2013

 

 

Whether it is about measuring the return of investment on your social media efforts or saving your dying business with the help of social media, it is important to have a well-planned social media marketing strategy in order to sustain in the online business.

Social Media Strategy Tips For Beauty & Style Industry

Social Media is gaining popularity like wildfire, with different websites like facebook, youtube, twitter, etc., are growing by leaps and bounds. The beauty industry has clearly understood the importance of social media and therefore, successfully using this platform to expand their customer base. Many reputed beauty companies have already joined the bandwagon and are immensely leveraging social media to connect and engage with consumers, thereby building more strong relations. In the recent past, digital media has taken beauty and style industry to an all new level.

For instance, there is an online consumer who wants to buy a new eye-liner. It is usually a tendency of web users that they mainly click on top three search engine results and then enter different words to get new results. So, it is necessary that your company should rank high on search engines with those specific keywords like eye-liner in order to increase more traffic and generate sales.

Below are some crucial tips which will guide you in creating a viable social media strategy for the beauty industry.

  1. Search engine optimization (SEO): With the online presence of so many beauty services and products, you may find it difficult to attract clients for your business. As a result, simply having a website is not enough. In order to make your presence felt in the online world, your website should be highly visible to your target class. Search engine optimization (SEO) can give you highly visible online presence. With the help of SEO, you can promote your website with highly targeted and visible keywords that can engage your potential clients.
  2. Social Sharing: There are varied networks, like, facebook through which consumers can share their purchases. This not only give more exposure to your brand but also increases the chances that other users will explore your products and have you top-of-mind whenever they want to buy a new beauty item. The sense of a personal recommendation builds trust and confidence in your brand. 
  3. Pinterest- It is a valuable social media tool that collects and organizes things which you love. Its a complete visual treat as consumers can create boards for diversified styles they like, such as make-up related items, kitchen recipes, etc. For beauty industry, Pinterest can do wonders as it bolsters the sharing & re-pinning of photos, thereby increasing the possibility of them spreading throughout the world merely in few mouse clicks. It is also possible to link photos to the websites and blogs.

 

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