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Archive for the ‘Social Media Optimization’ Category

Know all benefits of social media in increasing sales and boosting SEO & brand value

Tuesday, February 24th, 2015

Social media provides major brands, companies as well as small businesses some powers to reach out to target audience. Irrespective of the fact that the social media is playing an indispensable role, it is scarcely used for branding, direct sales or indirect marketing. However, these actions could prove to be fatal to the growth of a business.

Social media for branding purpose

Businesses often ask the questions pertaining to the use of social media for branding efforts, but sadly, few actions are taken. It is advised to give it a try instead. With the low investment in social media efforts, an experiment with social media branding can produce enormous returns, all with relatively low level of risk. You should develop a simple plan and test your ability to grow & expand your brand.

Social Media use for SEO

SEO field was once the domain of spammy events and low quality link generation. However, the social media has given a new life to the SEO field and cliché ‘SEO is spam’, is no more exist in the market, thanks to the growth & development of social media. Each social media asset is considered as an exciting opportunity to produce high quality outbound & inbound linking, and social media facilitates the sharing of links that actually add more values.

Now Twitter tweets and YouTube videos regularly come in Google’s standard search results, it means the line between social media and search is now blurred. Businesses that use social media gets major SEO boost.

Social media to generate sales

Although social media can not be considered as the right sales platform, but it is a good resource to generate some sales. Marketers that were earlier dependent on direct lead generation, now have a different platform, mainly in social media platforms like Twitter and Facebook.

Businesses that are mainly built on lead based sales have excellent things to explore. With the further development of the social media, sales models will also be built and marketers can look forward to a viable platform that is sales-friendly and refined.

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Social Media to Achieve SEO Success – EBriks Infotech

Wednesday, October 29th, 2014

Social Media to Achieve SEO Success – EBriks Infotech from EBriks Infotech Pvt Ltd
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How To Expand Your Email List With Social Media – EBriks Infotech

Tuesday, December 31st, 2013

How To Expand Your Email List With Social Media:

Do you want to get more email subscribers? Are you interested to find different ways to include social media fans and followers to your email list? Let’s have a look on different ways to use social media to formulate email list.

Why email is important?

More than 90% of consumers check their emails every day. As one of the most effective communication channels, email marketing is known as one of the potent channels for lead generation for marketers. To expand your email list, there are different ways which you can follow to turn your followers into subscribers, who’ll become your long-term customers. Let’s have a look on below useful tips-

Always use a simple sign up form- It is important that businesses of all sizes should create only a simple email sign-up form on their social channels in order to make it easy for the fans to easily subscribe to the list. On Facebook, you can find a tab at the top right hand side of the page for an email form. You only need to click on the icon to sign up email form.

However, it is not possible to host a landing page with an email sign up form on google+ or twitter. In order to encourage your followers to subscribe, it is advised to add a link in the bio or about section on twitter/google+ to the email sign up form you host on the website. In your twitter bio, you will find limited space but you can still find a space to add a shortened link to the email sign up form and a website link. The google+ page also has the about section where it is possible to add a shortened link to the email sign up form.

Place premium content on social accounts-

There are many businesses which create premium content and offer them for free once a person signs up for the email list. If you are having infographics, white papers, articles or other premium content, gate each content piece with an email sign-up form landing page in order to generate subscribers from the content. It is a good idea to tweet, post and share excerpts of content on twitter, facebook, linkedin and google+ in order to drive high traffic to the landing page. It is good to include a visual component to these updates in order to ensure that you’re getting the maximum clicks, engagement and high traffic. Make use of concise and informative copy in the social updates in order to ensure that you get most engagements, click and traffic.

Host webinars in order to gain maximum subscribers-

Hosting a webinar about your industry or business is an excellent way to present the human side of your business. One of the motive of a webinar is to earn leads in the form of email subscribers.

Hold a contest or incentive program-

One of the most powerful ways to build your email list using social media is by holding contest or incentive programs. Many marketers host promotions programs in order to expand their following base on different social media accounts but one of the main objectives of these promotions should always be to expand your email subscribers. Once you’ve published your contest, it is good to promote it on different social media accounts in order to drive more traffic to the contest and to increase sign-ups to the email list.

To sup up, continual growth of the email subscriber list is always imperative to garner success in the business. So, it is always worthwhile to expand your email subscriber list in order to thrive in the business.

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Technique Of Setting Up New Facebook Reports

Thursday, August 1st, 2013



Recently, Facebook has made an announcement about a change to reports that is slowly being rolled out to accounts. To find it, look it in your Ads Manager soon!

At first glance, you may get confused with this new reports layout as you may don’t know from where you should start and how to take out a basic performance report. For now, advertisers are allowed to use the old reporting interface, but here we’ll guide you on setting up your first report.



Facebook has already given advertisers the preset column selections based on ad types. To get quick reports on offsite ads, select the Offsite column set. Are you promoting a post from your page? Choose Page column set.

By selecting edit columns, add personalized metrics to your report.

High-level report for Offsite Ads (Ads That Go to Your Website):

In case of reports like these, there’s nothing fancy. This is just the report to check when the boss asks: “How much budget we have spent on the winter Sale campaign?” or when you’re keeping a close watch on the success of the campaigns.

Columns & Order:

Here, the amount of columns is mainly the perfect size to fit in your browser without any requirement to scroll horizontally and gives advertisers vital numbers at a high-level.

High-level report for social advertisements (Page Post Ad, Page Ad, etc):

Because there are many such actions which users could take from ad units, which in turn are built from updates to pages (like, page post ad), the chances are high that these reports could get a bit out of hand, and there are some metrics which may be useful to you in comparison b to others-

Columns & Order:

In-Depth Reports – Offsite Ads:

These in-depth reports are those kind of which we’d pull, format into an imperative table and then send along to clients.

New Reports Means Less Ads for Some!

Facebook has come up with new metrics which advertisers can easily pull in any report. Earlier, much of this data was in varied reports advertisers had to pull along with the performance report. The ability to perfectly analyze performance of ads on the basis of varied parameters like age, gender, country, etc.,means that some advertisers don’t need to create additional targeting segments in order to test these variables.


Lifetime date range- Usually, there’s no other easy way to see the lifetime stats of campaigns or your account. However, advertisers can manually go back by using the custom date range.

Insufficiency of total numbers- Unfortunately, the new reporting feature in Facebook doesn’t permit you to choose a report and see the total numbers without making any change in the “X day(s) per row” to “All days.” Though it is easy to adjust but it would be useful to see a complete summary without any extra click.

Filters- The filter feature is quite limited and it would be good if this feature had more operator functions, like ‘contains’ or ‘begins with’, etc. However, it is useful that facebook’s filters copies what the advertisers type initially after choosing the first campaign, making the process less laborious as it may look first.

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