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Changes to Google AdWords in 2012 You Shouldn’t Miss

Posted by : Jitendra Singh, January 22nd, 2013

Google AdWords Changes in 2012

Google has shown few big changes in its search engine algorithm and Google Adwords to help users to the best. A few of the changes introduced in Google Adwords are overhauled location targeting, dynamic search ads, enhanced sitelinks, offer extension, mobile application extension, etc.

Google is continuously making changes in its search system to help users at it best. It has now brought changes in the ad formats and adwords settings to introduce new profile tests.

Let’s throw light on few major changes introduced to Adwords in 2012.

Google Shopping and Product Listing Ads: Google product search was a free tool that allowed anyone with a merchant centre account to include the product in their respective listing. Now, all these results are called commercials and powered by product listing ads. These ads appear as a band of sponsored images with product pictures, price and other details. In addition, there are certain product searches that would take the place of right column of search results with relevant details and links.

Overhauled Location Targeting: An immense change is seen in location targeting with a new location targeting tool and other sophisticated options. It would be more relevant to retailers with limited services areas and organizations that target specific areas. ZIP code targeting is the major change introduced.

Dynamic Search Ads: The new changes brought about will automatically crawl you site, if you want to pay focus at dynamic search ads. The major areas to be looked at are logic defined and dynamic ads created. It would be helpful in quickly adapting to the changing inventory.

Enhanced Site links: Organic search and paid search are becoming good competitors. Paid searches appear above the organic results. Google brought enhanced sitelinks to create a block of five ads in the premier location. The search engine looks for text ads, matches the site links for the campaign.

Offer Extensions: Like a sitelink, Google offers extension adds an offer below the text. These offers are visible, when the ads are in the top position.

Dynamic Display Ads: The concept of dynamic display ads is introduced. The ad is a template whose features products depend upon the place, where the ad is displayed. Just like dynamic search ads, it would automate the advertising process. It would definitely improve the scaling ecommerce display.

Mobile App Extensions: Google has improved upon the application market by bringing in marketer friendly applications and thus, have helped advertisers looking for the promotion of application for download with new mobile application extension.

AdWords for Video: YouTube, the search engine for videos, is one of the top 5 sites on internet. Google made the process of buying video ads simple. It brought in adwords for videos. Thus, targeting, measuring and reporting video ads on YouTube and Google Display network is made integrated on adwords.

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