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Commit SEO Mistakes At Your Own Risk

Posted by : Jitendra Singh, August 5th, 2014

Keep below SEO mistakes in mind in order to ensure that you do not repeat it while devising a digital marketing plan-

Thinking keyword research is the only market research that you need to do

There are various factors behind the existence of your target market. In order to become successful with long-term SEO, it is indispensable to comprehend your target market. Keyword research is a crucial step taking towards understanding the target market and the search intent. It is advise to avoid the trap of one and done keyword research and therefore, you should include targeted market research an imperative part of your ongoing process. Your keyword universe will become vast and that will help in improving content quality also.

Ignoring latest search engine updation

The field of SEO keeps on changing. It is important that you should be extensive in your approach and flexible enough in your abilities to remain fiercely competitive in the internet world, where things change in a blink of an eye. If you fail to pay attention to the latest happenings and future happenings, you may lose vital points. Regularly follow Google, Bing and attend conferences to stay updated.

Doing link building with an objective to manipulate organic search results

There is nothing wrong in doing link building but legitimate businesses should completely understand that manipulative link practices are no longer required, especially if you are a new entrant in the business. So beyond having only great products, it is essential to maximize your marketing efforts to catch social media attention and natural incoming links. You should devote maximum time in creating quality content that can generate natural links and share it with current customers who might share it well.

Not understanding the real business value

To survive in the online world, it is important to understand the true value of what you are offering and how you can present it in an informative way. If you fail to understand the real value of your business to the market and haphazardly believe that you deserve better chances, you may find yourself constantly looking here and there for making big things to happen without taking into account any future effects. So it is crucial that you understand your real share of market. What is the perception of the people about your products and services in the market? You can check this through google analytics also.

Not hiring in-house person specialized in SEO and content marketing

You may need someone who can diligently perform targeted market research and carefully audit your website, incoming links and do social interactions. It is advised to hire this person in-house.

Copying the rival’s work plan

It’s naive to assume your rival’s plans will work for you. You should invest your time and money on evaluating your strengths because you are more interested in building a long-term plan. You should also indulge into competitive research to figure out your position in the market. It is a good practice of learning from rivals but stay away from copying their plans.

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