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Digital Marketing Strategy for Supermarkets – EBriks Infotech

Posted by : Jitendra Singh, May 31st, 2013



“A good digital marketing strategy can help your supermarket in expanding its customer base. Read on to know about digital marketing tips for supermarket.”

The days of just having your supermarket advertisement in the Sunday paper are long gone. You may hardly find such people who pick up the newspaper to check out grocery store special discounts. Most people make use of internet to know special coupons/discounts about grocery store. Nowadays, having a robust online stream of communication with your target audience is extremely important. Below are some marketing tips for supermarket that could help your business grow in the digital world.

Create a good website- A good website is an imperative part of your digital marketing. You should ensure that you are creating a solid and up to date website. Also, your website should be having a blog where your grocery store can share its online personality with interested audience. Your website should be having a newsletter sign up form through which you can email specials discounts to your customers. Also, it should be having a video section where employees will talk about different products or even about your grocery store. The main aim of your website should be to build a community of loyal shoppers that do not considered you only like a grocery store but rather like a shopping experience. The entire process will take time and patience but the end result will be useful for you.

Social media marketing- Never doubt on the power of social media as it is here to stay and you may come across to many businesses using a social media strategy in order to sustain in the online world. A viable social media strategy for your supermarket can bring you more nearer to your community and can give your grocery store a medium to communicate, which it never had before.

Search engine optimization (SEO)- Search engine optimization plays crucial role in gaining online visibility. By applying good SEO strategy, you can improve the visibility of your search pages as your website will find place for itself in search engine when anyone conducts search queries. SEO helps in building power and can influence the website ranking. You may come across to many such different areas where you should online list your grocery store to get more exposure. Launching PR is a crucial part of SEO as it helps in gaining strength in your community.

Blogging- Start doing blogging on anything which you want and over the time, you will find that your business has created a personality that your audience is looking for. By creating a strategic approach towards your blog, you will be able to generate a steady flow of inbound traffic to your official website.

Newsletter- A weekly email newsletter can turn out to be much cheaper option than advertising in a newspaper and also it is extremely quick as long as you give people a chance to sign up for it.


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