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Hit or flops of 2014 digital marketing sector- 5 Predictions for the marketing world

Posted by : Jitendra Singh, January 29th, 2014

5 Predictions for the digital marketing world for 2014:

This time, we will unveil some of the predictions for 2014, which might prove to be helpful for all the webmasters. Let’s delve deep into some of our predictions-

  • Twitter will follow facebook’s route and formulate insights-style pages for some of its non-advertising accounts- It will be started with some verified accounts, mainly for big brand advertisers and then it will roll out more broadly. As Twitter has gone public, it really makes sense for the social website to boost greater participation of high quality amongst the high profile users.
  • We will notice Google test search results with no organic listings- As Google is now becoming more aggressive with things, such as knowledge graph, visual ads and instant answers, we may see some of the first result sets without any traditional and external-pointing organic links whatsoever. Though, Google may keep some links as reference to the source they’re bringing in but they might not find in the classic organic results format which we have seen in last few years.
  • Google will publicly acknowledge algorithmic updates targeting both embeddable info graphics and guest posting- The search engine will continue to say that different forms of guest authorship & embeddable content are legitimate and are useful ways of marketing.
  • Content marketing will flourish more than either SEO or social media marketing- Content marketing is flourishing at a great pace and many big companies are also making investments at a great pace. In coming time also, content marketing will grow higher more than SEO or social media marketing.
  • Pinterest will send more traffic to the site than twitter- Though pinterest is an odd one but it has not been growing user numbers as fast as some in the digital sector were expected. However, the intensity of sharing is unparalleled.
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