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How my ranking goes down when my site server downtime?

Posted by : Jitendra Singh, May 25th, 2012

The reasons for site server downtime may not be particular and same for all websites. The performance of the website is a very important factor whether you may use it for selling products online or to use it just for online presence. The hosting companies are the one who take care of the website uptime for many websites owned by the business people. But in most of the cases, the web hosting companies do not guarantee cent percent uptime for website since there are many factors that lead the website to go down.
There are many factors reasonable for the server downtime, also there is no necessary that all the factors are same for all the websites. They may change from one website to another. There are some common factors which cause downtime like planned downtime by web hosts, an unexpected component failure, and natural calamities. Planned downtime problem occurs when the web hosts do some tasks like upgrading server, hardware and software applications. During such tasks, the websites hosted by the corresponding server will go down. Once the tasks are over, then the website becomes normal. The complex hardware and software design is one of the reasons for the failure of server downtime. It is due to programming bugs, virus attacks, corruptions of file and more. Malicious attacks are the most common reason for the unavailability of the websites. Attacks of international hackers, use of malicious software are some of the reasons for the server downtime. The damages to the hardware components can also lead to server downtime. When the hardware components are attacked by the hurricanes, cyclones, it may cause trouble in server downtime.

Due to the above mentioned reasons, the site server may face downtime. Impact of website downtime will lead to the negative remark in your online business. Site loading time is one of the important ranking factors in Google search results. If a customer finds that the website is not loading properly, then he/ she will not visit again the same website. Therefore, there will be significant reduction in the traffic of the website. Page rank is an important factor in Google webpage ranking. Also Google evaluates the age of the website and display it accordingly in the web page results. If the website is operated for a long time, then it will have better rank.

At some point of time, every website may encounter the problem of server downtime. Therefore constant monitoring of the performance and functioning of the website should be done by the website owners. However, it is a difficult job because it requires professional expertise in the field of monitoring the performance of the website. Hiring a professional website monitoring servicing company is advised. Many online business owners think that server downtime is a small issue and do not have a great concern about the issue. But downtime is not negligible as it has adverse impacts and also leaves a negative impression on the customer which in turn affects the growth of the business. So before it erodes the customer, one should get thorough knowledge about downtime of the site and conclude the issue soon.

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97 Responses to “How my ranking goes down when my site server downtime?”

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