SEO Marketing becomes easy, if all the associated arenas are looked into by experts. Content Strategy is one of these areas that mater a lot. The expert should figure out bloat pages, containing duplicate content and eliminate them. Keyword research is also equally important for main pages, sub pages and for thin pages. Quality content, links, etc also hold equal importance.
Content strategy is an important part of website SEO. It has become must for the companies to develop comprehensive strategy, keeping Google’s Panda updates in mind. It forms a key part of on-page optimization. The content should be dedicated to the primary and secondary keywords with the complete strategy.
Let’s look at the key areas of this content strategy for the website SEO.
Eliminate Bloat Pages: It is important to identify unnecessary pages that are indexed. In most of the sites, extra fluff that bloats indexed pages are paginated product pages, indexed search result pages and sort options for product pages. Eliminating these pages prior to developing content strategy is crucial. The site: search command help you find these bloat pages that are indexed.
Keyword Research: Keyword research is the blueprint for content optimization and content creation. Though a lot depends upon the size of a site, but it is a supposed to be a good means for many sites.
The first point to start off is the use of ranking based keywords tools. Such tools help you know the best keyword for your site as well as that of your competitor. An expert could help you discover valuable keywords and identify gaps in the content strategy. There are several paid tools available that would help you carry out complete research using analytics and Adwords keyword tools.
Competitor Based Keyword Research: It is also important to keep a check on keywords hunted by competitors. A tool can be used to list down keyword for the competitors and then, they should be compared against your list.
In addition to it, quality content that passes on the needed information to the readers is very important. Keyword count, links, etc also hold important to rank the site high. A good content strategy designed would surely be helpful in attaining the desired results.