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How to Measure Success through Social Media (SMO)

Posted by : Jitendra Singh, May 28th, 2012

In today’s highly competitive world, one is required to focus more severely on effective optimization of social media. To initiate the whole process, one is required to formulate a clear cut strategy and should work earnestly towards achieving high sales. You can measure your online presence by using social media.

There are only a few ways of making your presence felt in the internet world but achieving a stable and top ranking in various search engines is far different than making the web presence. If you are interested in luring your target audience or targeted traffic towards your website, you are required to keep some points into consideration andhas to use the search engine optimization, Social media marketing services and the list goes on.

It has been discovered that the awesome presence of various social networking websites has completely changed the concept of social media optimization(SMO). With a sole objective to capitalize benefits of so much positive results of social media marketing ,various renowned and highly talented professionals are in the market and making every effort to give a mind blowing presence. The main reason of popularity or increasing craze of social media optimization is simple as various internet users have created their accounts in different social networking websites, such as Facebook, Twitter, Linkedin and the list goes on.

Social media marketing services is an innovative way of SEO activities, which in turn add more spice into the web promotion strategies. It means, whether you are intended to enrich the popularity of your websites, or is interested in increasing more traffic for this, there are some notions, such associal media marketing services, whichshould be given the utmost priority for achieving overall success of business through the use of Internet.

Let’s dive into easy ways to measure success through social media –

Let the idea of return on investment go- If you are interested in getting to the heart of the social media campaign’s success, you would be require letting go of the idea that you can measure it in quantitative terms. Many times, people only read tweets, but they don’t always go out and purchase the products. Sometimes it is about creating awareness for brand and after reading 50 tweets and seeing a company’s logo on their friends Facebook pages, they will decide to finally visit the website.

Look at involvement- Ratherthan paving your focus on return on investment, you should focus on ‘return on engagement’ among other forms of measuring success. You can have two twitter pages, both with 10,000 friends but with totally different involvement levels. One account might be involved in churning out of the feed of prewritten tweets, which are linking to its site. You will witness that there is minimum engagement as most of the people are not interested in responding to auto tweets. But your other twitter account might have comments which are targeted to particular section of twitter users and has retweets of some useful blog postings. This account will surely receive overwhelm response from users.
Finally generating sales- Your main aim is to divert your social media followers towards your website so they can buyyour products/services. The higher the number of targeted followers you have on your social media websites like, Facebook, LinkedIn, Myspace, Twitter,  Google+, etc, the more people will likely to click to your website.

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19 Responses to “How to Measure Success through Social Media (SMO)”

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