Google is now using varied different ways for authenticating quality of content and creating good back links. There is one effective way by which Google can check the authenticity of links on the internet- through ‘Google authorship program. It means, if you want to rank high on search engine, you should tell Google who wrote content on your website.
In case of single author Blog/Website
Link the unique content of your website to Google Plus profile by using verified email address. Before doing that you should ensure that:
Visit Google Authorship Page for submitting your email. No matters how many articles or posts you have published on your domain, you would be needed to complete this process only once.
It may take nearly 2 weeks to appear your profile image next to your content on Google.
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