The field of marketing is changing at a fast pace. Today, the mass emails have become ineffective and have been replaced by personalized PRs. Identifying relevant contacts, becoming familiar with them and communicating would be lot helpful in creating the needed publicity.
With the change of time, there are changes seen in almost every sphere of life. Marketing has also been blown up with few of the significant changes that companies need to ponder over for the needed publicity. Today, PR has become an important platform to spread the business related awareness among people in the market. These PRs have replaced mass emails that businesses used to do a large distribution list. Such mail only flood journalists’ inbox. The companies that tailor communication to specific journalists stands out and are able to capture better attention.
Social media is the growing platform, where sites like twitter carry lot information to the public. Each and every follower is important. Thus, the company should connect to each of them individually, explaining the need for them to publicize your news. The discussion or the communication should carry information about the listener or reader, information about the speaker, whether person or company, the purpose of interaction and at last, the call of action. This complete detail is must to engage listener’s attention.
The personalized PR should focus on identifying relevant contacts, becoming familiar with them and communication with them to start social engagement. Relevant contacts here mean the journalists and influencers who have recently written about the topics presented in your content. It is important to be familiar with them and at the same time, communicating with them through social means. Personalized PRs should be written on regular basis, weekly or monthly.
Another important point to be considered is to optimize the content. It should be written after close observation on trending topics, suggested keywords, links to the popular content, etc. there is no doubt that individual communication would be more time consuming, as compared to mass emails. However, it improves the chances of getting news in the publication, blogs, tweets and other social media sources.
An art of “Topic Jacking’ should be followed. It is an association between your topic, trending topic and author such that search engine discover the page easily and rank it high for the important information contained in it. Last but not the least; content marketing is an art that would be lot helpful in gaining the needed fame. Writing an informative piece of writing, such that reader get attracted and share the same on various social media sites would be lot helpful in the promotion of the business. All these points when taken seriously would surely help you create a personalized PR that would create buzz for your business.