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Know all benefits of social media in increasing sales and boosting SEO & brand value

Posted by : Jitendra Singh, February 24th, 2015

Social media provides major brands, companies as well as small businesses some powers to reach out to target audience. Irrespective of the fact that the social media is playing an indispensable role, it is scarcely used for branding, direct sales or indirect marketing. However, these actions could prove to be fatal to the growth of a business.

Social media for branding purpose

Businesses often ask the questions pertaining to the use of social media for branding efforts, but sadly, few actions are taken. It is advised to give it a try instead. With the low investment in social media efforts, an experiment with social media branding can produce enormous returns, all with relatively low level of risk. You should develop a simple plan and test your ability to grow & expand your brand.

Social Media use for SEO

SEO field was once the domain of spammy events and low quality link generation. However, the social media has given a new life to the SEO field and cliché ‘SEO is spam’, is no more exist in the market, thanks to the growth & development of social media. Each social media asset is considered as an exciting opportunity to produce high quality outbound & inbound linking, and social media facilitates the sharing of links that actually add more values.

Now Twitter tweets and YouTube videos regularly come in Google’s standard search results, it means the line between social media and search is now blurred. Businesses that use social media gets major SEO boost.

Social media to generate sales

Although social media can not be considered as the right sales platform, but it is a good resource to generate some sales. Marketers that were earlier dependent on direct lead generation, now have a different platform, mainly in social media platforms like Twitter and Facebook.

Businesses that are mainly built on lead based sales have excellent things to explore. With the further development of the social media, sales models will also be built and marketers can look forward to a viable platform that is sales-friendly and refined.

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