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Marketing Strategies for Startup Businesses – EBriks Infotech

Posted by : Jitendra Singh, March 7th, 2013



“In the absence of an effective marketing strategy, any start-up business can face difficulty in establishing itself in the market. If you have not yet framed a marketing strategy, EBriks Infotech has come up with some useful manual on marketing strategy for start-ups.”

Marketing Strategy For Start-Ups

Starting a business is both an exhilarating and frightening experience. For any start-up that wants to reach out to its target audience, a clear cut marketing strategy is required. EBriks Infotech has come up with the complete manual on marketing strategy for start-ups.

Laying the foundation

Before starting laying bricks, you would be required a solid foundation. A start-up marketing strategy follows the same rule. Before starting marketing your start-up, make sure you carefully followed all below points-

Before you start laying bricks, you need a solid foundation. A successful start-up marketing strategy follows that same principle. Before you jump into marketing your start-up, make sure you have the following bases covered.

  • Choose your market- If you try to use your start-up for everyone then it will be only sheer wastage of time and money. Here, the main point is to carefully define your niche target class and then carefully plan your actions in accordance to that.
  • Define success- For every start-up, meaning of success is different. For one person, 500 new sign ups per month may be success, while for other making 5 new clients in a month is a success. Whatever your idea of success, you should define the same at an early stage. Write it down and communicate it with your entire team. You should make sure that everyone working with you, knows your definition of success.
  • Set your core metrics- You should make sure that your core metrics are measurably accurate and specific. Like 500 or 1000 new sign ups to achieve in a month.
  • Estimation of conversion rate- The next step is to decide the conversion rates and values. Consider, 100 newsletter sign ups in a month could be a great growth if you are achieving a conversion rate of 20 per cent. It means, 20 per cent of newsletter subscribers are becoming your customers. However, if your conversion rate is nearing to 1 per cent then it won’t be a significant growth.
  • Deciding a budget- The money plays an imperative role in your marketing strategy. How much can you afford on your strategy? Pre-decide your budget and work within that limit.

SEO- In today’s internet driven world, it becomes useful to optimize your website. A good SEO on your website can help in raising your visibility, which in turn lead to more lead generation.


PR- When you commence your business, you must let your potential customers know about your existence and how your products/services can help them. PR can play crucial role in this regard. It is an effective and accurate way of communicating with your audience in order to make sure that they have a clear understanding of your company. You can prepare your story to match requirements of different publications or broadcasting channels.

Content creation- Create a topic list on the basis of SEO keywords. A well written content will not only portray the real image of your company but also supports SEO activities.

Guest blogging is crucial for start-ups. By doing guest posting on a popular blog, you can build your reputation in the online space. Also, if your start up blog has someone influential guest blog then it will help in driving traffic.

Use trial and error method- While executing new initiatives, use the method of trial and error. Pay close attention towards the results of the initiative, and if it works then continue using the same and if it doesn’t then tweak it to suit your needs.


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