Google has recently rolled out the Panda update and there are quite a number of online websites that has been affected with this update as far as ranking is concerned. According to Matt Cutts, it has focused mainly on the quality of content and sites which are getting SEO by posting the bulk content on the web without even checking its quality is getting adversely affected.
Matt says, there have been several versions of Panda update rolled out in last couple of years. But, now we have done something new and it’s the data refresh and we have got the new data. We are getting good results with mean sites dropped their rankings and sites with extremely high quality and valuable content are getting higher rankings with Google search engine rankings.
Google has done well as far as getting hold on low quality content. As its only the data refresh, so the lesser number of webmasters are going to be affected.
First of all, you need to check on the content quality you are posting on your own website or may it be used for SEO purpose. Check whether the content provided is really worth off and it actually valuable enough to readers to make them engaged in reading the stuff.
You can check out the Google Webmaster Tool to see if there are any alerts displayed. Firstly, make confirm whether it is Panda that make your affected or something else that affect your search engine rankings.
Make sure that you are getting the quality rich and compelling content. If you are outsourcing the content, make sure that it is not copied at all and it must give user the something new that he wants to read.
You only have to post content online that has that much quality that can easily qualify to get back with more reads and views or readers may refer it to their friends.
When you have gone up to create the content, stick on the topic for which you are writing. Post content on the topic which is not already available on the web and it will give you to accomplish your objective to drive more traffic on your site.
“Content is King” is always right, when it is to improve rankings or to boost the popularity of your online business.