Is the Google analytic help you in taking marketing decisions? Do you know about the latest changes in Google analytic? Google has recently shift to secure search but marketers who are using the information to guide their content analysis & marketing, the loss of keyword data has been great.
In the recent times, Google has updated analytic with over 10 new features that are useful for business owners who take decisions on the basis of how their audience interacts with their social account and website. Read on to find out what’s new in Google analytic and how you can leverage the most of the changes to benefit your business.
When you will log into the updated Google analytic account, you’ll see that there have been a major change as traffic source analysis and content have been replaced by acquisition and behavior. This new acquisition section gives you two different views- overview and channel. The overview report helps in knowing which channels are bringing the maximum visitors and which channels are bringing in visitors who can convert into customers or email subscribers. While, the overview report helps in displaying the summary of data, the channel report gives a more detailed view of the visitor acquisition.
The most notable feature of this new acquisition report is that you can easily define the channel groupings, which help you in tracking different sources or media in a more customized and consolidated group. Moreover, if the default channel groupings are not generating the desired results then you can easily change them and add your sources of traffic in different groups.
One more crucial change in Google Analytic is the introduction of new analytic ABC reporting. With the help of this new report, it is possible to see the information about the acquisition of new visitors, how they are behaving and how they are converting into loyal readers. You can see the analytic ABC in action primarily in the overview report, under the head ‘acquisition’ but can also see in other reports, like location, demographics, etc. It means, now you can see a great variety of conversion data in the summary view of the report. Also, if you are tracking conversions for different goals, you can easily change the conversion goal in the conversion group. It means, it is possible to see the same report conversion data for various goals without putting lot of efforts.
Nowadays, segments in Google analytic have become easier for new users to navigate and are therefore, more powerful for advanced marketers. Along with a new user interface, it is now possible to segment your visitors and create segment templates. Either you can create your own new segment or can also import a predefined segment from the Google analytic gallery where you can easily find some of the most popular segments created by Google analytic team.
Earlier, there was no demographic dataset in Google analytic. But now, data collected from double click third party cookies can be found in the new demographic report. You can see the useful information about your audience’s interest, age and gender in few mouse clicks. In this way, you can improve your marketing campaigns in Google ad-words by creating different ads for specific segment of audience.
In order to see these reports, you’ll be required to activate demographics data by following below steps-
You need to change the tracking code in order to support display advertising.
You will required to enable demographic data in the audience reports.
The Google tag manager updates have made measuring things like click on ads, calls to action with event tracking, easy by introducing the concept of auto-event tracking. It means, you don’t need to worry about java script or HTML code during your setup. Google Tag manager is a free tool that helps in managing all the tracking codes from one place and you can also edit them.
Along with the interface changes, Google Analytic has also introduced some new and improved educational resources. They have introduced the analytic academy and different digital analytic fundamental course, which gives a viable foundation to marketers and business owners who want to get better understanding of the principles of analytic and improve their web business.
Have you ever come across to so-called SEO companies guaranteeing you increase website rankings? Well, you might have because in reality there are hundreds of such people who may not give you expected positive results but can take away your hard earned money without doing too much!
Make sure you have done complete homework about the company you are going to hire forincreasing your website rankings and thoroughly check out some of the points where you need to pay heed. Make sure you don’t hire somebody with unnecessary claims-
In today’s materialistic world, can you believe if someone will say that they give free of cost services? Sounds unrealistic. There can be special discount or low pricing or one service may be offering free along with other services for which you’ll be charged but the entire service for free is undoubtedly a suspicious offer. One who claims to be doing this, must be doing it to win your trust in order to retrieve your information and there is no other way to do it.
The truth is no one can guarantee you top ranking on search engine. One can surely work to get high ranking on search engine but surely there’s nothing like the guarantee.
This is just an impossible thing and if you will believe in it then it surely means that you are making a fool of you. First, will your target audience ever use 100 search engines? Do you know how many people make use of these search engines? Or in fact, do you know if 100 search engines really exist? The answer is nobody uses more than 2 or 3 search engines and therefore, your site only needs to be submitted at these search engines. You clearly ask the SEO company to make a list of at least 8 search engines to which they claim to submit your website.
This is an absolute lie. Not every company can ever have ‘connections’ at search engine giant, like google. And even if somebody has, the person at search engine giant, like, google will never indulge into any such fraudulent practice just to increase website rankings.
In order to get success in SEO, it is important to put right efforts and work diligently with great focus. And there is no short cut. If somebody is claiming to bring your website on top through its secrete SEO formula then you should never trust on them.
There is so much information available online about search engine optimization that many times, it becomes difficult to find out what measures should be chosen and what should not. There are various so-called experts selling their tips and guidance that some of them can unfortunately hamper your online website ranking.
While managing your SEO efforts, business owners should know what tactics are effective and what are those that can negatively affect your online website ranking if you will use them. It is crucial that the content on your website should be in sync to your business and customer. Also, restrict yourself from trying any sneaky maneuvers to change Google’s algorithms. Let’s have a look on common SEO practices that could negatively damage your online website rankings-
You may find thousands of websites and services that will persuade you to pay for getting some links to yours. But what about those sites that will be related to your website? Are they reputable? While, google always values links earned from trusted and well-known websites, it can also de-index your site from its search results if it finds that you are spending money to get links. So, never pay for links and never participate in such networks that sell links.
While creating content for your website, it is important to write only those information that is relevant to your business and customers. For instance, if you are a bakery shop owner then you should not write about automobile on your website. In google’s eyes, a bakery shop owner site that has automobile information can be confusing. You want your website should be seen as a credible source of information, so, while, creating content for your website, you should keep the needs of your customers in mind.
Never indulge into spamming of any kind. It has been seen that some business owners pay to websites to include a link back to their website. While, the idea behind doing this is to spread links to your website that are relevant to your trade but it can in fact damage your brand value in the online world. The same goes with bad comments on your website. You should not approve all comment on your site but only those that carry the real value to your business. By doing this, you will be able to bring real source of information that can also help in keeping the integrity of your business intact.
Nearly every business today must have the clear information on how much amount should be spend on search engine optimization (SEO). It is imperative to have a viable online marketing strategy as it helps in improving the website ranking and thus helps in surviving in the web-driven world. The question which arises is, “how much amount should we spend on SEO”? Keep reading on to know all the information that you may be needed to take the right decision, plus some important tips on how SEO agencies work so that you can easily create an important partnership with the online company.
It is crucial to have a thorough understanding of the payment models which are adopted by SEO agencies. Usually, SEO companies offer below main forms of payment and services.
In this model, clients are needed to pay a certain fee each month in exchange for the agreed-upon wide array of services. It is the most common payment model as it offers high ROI. Usually, SEO agency offers regular analytic reports, link building, press releases, keyword optimization services, etc.
Usually, all SEO companies provide contract services. The services that are offered by an SEO agency are often advertised on the website, along with a price.
Here, pricing is custom-built. For instance, the local bakery shop may ask an SEO agency to help them in their online marketing. The client wants the SEO company to establish its online presence in the market. Here, the SEO agency and the local bakery shop owner will decide on the cost and scope of the SEO plan.
Hourly based model- As the name itself connotes, the SEO agency charges hourly in exchange for receives.
To protect yourself from unethical practices of SEO agencies, read and heed-
Guarantees= Due to the constant changing algorithms of google, no SEO firm can provide guarantees.
Promise of instant results= True, some SEO tactics can produce instant results by gaming the system. However, be warned that these can hurt you negatively in the long run. Those SEO practices that often give instant results, are completely against the web master guidelines. Google penalizes these techniques, resulting in the lost ranking that can take several months to recover.
Link building services= Link building is crucial to the success of any SEO plan. But there’s a dark side of link building also. Incoming links from distrust or illegal website may actually lower your website ranking. Before hiring an SEO agency, it is important to check that their link building services are ethical and white label. It is also useful to ask them from where they will earn links for your business.
SEO is a time consuming process. Aggressive campaigns may push your website ranking but the most enduring SEO results only come from the long-term relationship.
SEO is a constant changing world and therefore, your rankings will also change. The search engine ranking will rise and fall with the changing algorithms. You may need to constantly put your efforts in ranking your website high on search engine.
It is always a nice idea to hire a SEO agency to improve website ranking. Even an employee who has a considerable knowledge of SEO will be hard-pressed to impart the level of services and excellence which can be found in the SEO agency. You’ll find it difficult to get the same level of ROI that you would get by hiring the SEO agency.