B2B stands for business to business. It means, if you are selling products or services to some other company then it means you are in B2B space. To succeed in the B2B online space, it is equally important to have a viable B2B content plans. Let’s have a look on some points which should be considered while creating your B2B content plans-
First, you would be needed to define content strategy. You may have heard a lot about what constituents a good content strategy but it is equally important to have a thorough understanding of it before proceeding ahead-
There are a number of factors which you should go into before making any move. At first, you should understand what is an effective way to sell your products and services. You should create your content strategy by keeping following points into consideration-
By framing right questions about your B2B content plans, you can save a considerable amount of time and can pave your focus more towards achieving objectives.
The B2B sales cycle is a lengthy process and it is totally different from a B2C cycle. In B2B, the investment is done in hundreds or thousands of dollars. A small mistake can put a person’s job at stake. B2B marketers have formed a varied content streams in order to attract customers and spread their messages. Let’s have a closer look at different types of content, how to make them effective and how to decide whether they are right or not.
Once you have earned the interest of a prospect the time has come to strengthen your relationship with them and improve their opinion about your product/service. To succeed in it, you would be needed to take the help of specific content types-
It is undoubtedly the difficult stage to do final closure of the sale. Once you’ve made your name in to the list of the vendors, it is important that you produce the right kind of content so that buying committee can take a right decision. You should create a one page sheet that would summarize different features, advantages and relevant specification of products/services in order to facilitate easy perusal.
Most site owners and businesses have a clear idea about which pages on their website are most profitable. If you have a website but you don’t know this then it is the high time that you should start to find it. There is another way through which you can make your top performing pages more profitable by giving themhigh visibility on your website. Lets’ find out how:
(1) You should move your top content on the higher up in the site structure- While doing auditing of a site’s analytic, we have often come across such pages that are generating conversions but aren’t as prominent as they could be in the website structure. These pages get more visitors from organic search. This is a big opportunity and even though when these pages are doing well, we know that they can work more better if they will be exposed higher up to the website structure. By doing this, it will be easy for your top content to come in the reach of both users and engines.
(2) Start exposing your top content on those pages which have most visits- The another way through which you can generate high revenue from your top content is that you should expose/feature it on the pages that attract high traffic on your website. By doing this, you will get more chance to come in front of more eyes, more often, which can help in increasing visits and conversions on those pages. You can find out the most viewed pages in google analytic by going to content overview and the click on the ‘view full report’ link which is there on the lower right. Then you should sort it by ‘unique page views’.
(3) Take steps to add contextual links to the top content on relevant pages- Internal linking is quite an effective method but however it is underused by SEO. When it comes to gaining high visibility, adding internal links can play an effective role in getting more exposure for your top content assets and thus help in getting high profitability. The main purpose of doing this effectively is to ensure that you have placed those links on the right content and in the proper context.
Launching a new website is a daunting task but launching a new brand by using that new website is indeed a patience tester!
Whenever you decide to launch a website, everyone witnesses only the design change but have you ever appreciated the efforts which have been put behind the scenes?
There’s a lot of redirection- You should start by pulling every single URL that’s on your root domain. Drop into excel and then do a proper analysing to know how you will use them on your website. There may be many such web pages which will not exist yet but they would start functioning later. It means, lot of pages of your existing website will not move yet but they would in future. So, along with 301s and 404s, it would be a nice idea to add a section about those steps which you will take in Phase II to ease things.
Get your Analytic- Though it is important to launch analytic code on your new website but it is more important that you do not settle down for the basic version only. You may find many such things which you can do with a little customization and you need to decide which things are most important for you.
Obtain a new site map- When your URLs are changing then it means your site maps will also change. So, you should generate a new XML site map.
‘We aren’t No.1 in the online world- That can be a nightmare of every SEO professional. It is important that you start your keyword researching from the early stage. How do you do it? Start by pulling all your backlinks by using your favourite tool and then go down to find all those links with your brand name. Then you should start contacting them. It is important to start this process very early if you’re changing your name. Start by approaching people who you can expect will go on your exact launch date. Make sure your team is also changing any links which they have on personal websites.
If you’re planning to launch a new website, you might get disheartened by the constant pain. Sometimes you may decide to quit but you should not. The end result will compensate all your efforts.
A website is not a single man job. It is the result of cumulative efforts put by many people. Before, making any website live, it becomes important to test it in a proper manner to make sure that you’re not going wrong. You can ask your team members to assist you in the pre-launch process. Most of the websites have writers, marketers, web developers, SEO people coming together to create a website. With the help of these people, you can create your website. Let’s find out how-
Writers and editors are having a very strong attention to detail when it comes about the written content on your website. You can use this attention to detail for other tasks also. Here’s how they can help you in pre-launch:
(A) Check spelling, grammar and punctuation- You should check spelling, grammar of the website.
(B) Forms- You should fill out the forms on the website and go through the below questions:
© Speed of the website- You should check the size of your page and take a note of their loading time.
(D) Context of the site- When you are paving focus towards the pages within the website, you should ask:
Web designers know what the original design intent is, and they have great understanding about the visual details. They can quickly find out those things which don’t look quite right.
SEO professionals have a great understanding of the web marketing focus. Let’s find out how they can help-
301 Redirects- Many times, content is re-purposed or also moved to fit properly in the navigation structure of a site. If you are currently having a website and you are thinking to change the URL structure with your new website, you should ensure that you’ve mapped the old URLs to the new ones.
It is important to ensure that the page has a proper title tag and make sure that they are unique. Also, you should make sure that each page has a meta description.XML Sitemaps/HTML Sitemap- You should ensure that each website is having a proper site map both in XML and HTML format. Both users and search engines give importance to this element as it helps them finding the pages which they are looking for when other methods get failed.
You should make sure that you have right buttons and social plugins installed on a website.
- These people manage your web servers in an effective manner. Let’s find out how they can help you-