If you own a website, it is wise to go with the enhanced way for marketing and branding of the business so that potential customers can drive into your business. It is also a helpful way to maintain the key relationship with the targeted customers. You have to go with the branding so that you can maintain the positive impression of your business on the web based platform.
To achieve this clear and strategic objective, you have to go with the creative strategy and plan that can work to beat the competition and earn the revenues in your business.
There are three key aspects that you need to consider, when you are going for branding of the business. If you are looking forward to make the brand strategy as the successful one, you need to know the target market, online personality of the business, and what you offer to visitors.
What you are uploading online must have some mission and it must grab the attention of target customers.
First, define the way how to approach the target customers and then go according to it. You must have to know what people are expecting. Be careful of the consistency, you surely would get the review as the reliable website where customers can get the relevant and informative content.
Once you gain the attention of online readers, you then need to make them convinced of what services/ products you are offering. List awards and exciting offers so that customers can rely upon.
If you have become successful to blast the online marketing campaign with fine customer responses, it is better now to go with the offline marketing and advertising efforts. You can spread non-virtual communications effectively with brochures and business letters.
Always try to bring potential customers to your business and grab their attention as well.
When you are going with the solid strategy to tap the customers, it is also wise to analyze the results and effectiveness of the branding. It’s easy to track the effectiveness of the online branding and advertising efforts with help of tools available but offline its somehow tough to track the results.
Via online, you can track the sales, market share growth, click-through and other aspects.
In the nutshell, choosing the creative strategy is the key point and you must explore the options in getting the entire array of points into your branding strategy.
4 Technical Problems That Can Send Dangerous Signals To Your Website SEO
Such websites where millions of pages are daily indexed, technical problems can many times yield catastrophic results. Even if a problem arises due to honest mistake, dangerous SEO signal is the result of an honest mistake. And it is really disheartening to see that you are violating the webmaster guidelines when in reality, you had no idea that you were breaking the rules.
Remember, search engines can’t find out that whether you want to create problems or it was just the mistake. So, it could happen that ramifications become very serious even if you didn’t want to structure your website the way it is.
If the website is giving the search engines with a set of exact match anchor text links and not giving good content then it means that the site is technically cloaking, i.e, the site is giving different content to the search engines and different to users. If the site is giving the engines with a set of exact match anchor text links but is not giving that content to users then it means that the site is involved in technicality cloaking. Cloaking also violates google’s webmaster guidelines. There have been several such cases when the company doesn’t know that they were actually involved in cloaking.
Tip: You should make it a habit to monitor your website on a regular basis. Auditing via manual analysis and crawling will help in detecting any such problem.
Rel= canonical is a simple code of line but it can give a negative punch if you fail to do it in a proper manner. This thing happens when there are large scale websites with hundreds or thousands of indexed pages. If you will give the wrong rel=canonical signal then it could send out bad signals to the engine and could negatively affect your ranking and organic search traffic. It is important to use rel=canonical only on pages that have duplicate content because it will help search engines to consolidate indexing properties to the right URL.
Tip: If you are not sure of how to best implement rel=canonical then you should not implement it at all. And still if you want to implement the canonical URL tag then you should create a strong strategy by using the help of an experienced SEO professional. You should make sure that you’re using rel=canonical on duplicate pages, and not using it in place of 301 redirects.
You did your best homework while redesigning website, mapped out a strong 301 redirection plan and thoroughly tested it before submitting it to production. But after some months, you find that rankings and traffic start to fall a month later. It can be happened because your 301 redirects which were earlier implemented, have now stopped to work. This could happened due to several of technical problems, including several coding changes that roll back redirects, coding changes, etc.
Tip= It becomes important to thoroughly test your 301 redirects before every release. You should make sure that new code changes are not rolling back redirects or bombing the 301 process. You should keep note of top landing pages from the old website and then crawl those URLs periodically. It will make sure that your 301s are still 301.
Those sitemaps which contain bad URLs are known as ‘dirty sitemaps’ and these can lead to the search engines losing trust in your sitemaps. You should only give canonical URLs in your XML sitemaps (non-duplicate URLs that throw a 200 code).
Tip: You should not use dirty sitemaps at any cost. You should only give canonical URLs in your XML sitemaps.
Google, the major search engine has come up with its new search algorithm “Hummingbird”. According to the Google, it is aimed to provide the more appropriate search results to the complex queries. Senior Vice President for Search, Amit Singhal confirmed on 26th September, 2013 about the launch of this new algorithm system.
He also told that 90% of searches are affecting worldwide in Google searches. Google is aimed to keep-up with the internet revolution.
People always search the Google for any of the queries, they want to search on the web and this is the major reason, why Google is making all efforts for the best user experience to the online readers.
Keyword based searches are simply deteriorating the system and with help of ‘Hummingbird’, Google Inc is trying to give the appropriate search results. This new search algorithm basically helps to provide the search results most appropriate to the query made by the user.
This algorithm comes up on the 15th Anniversary of Google. It is the biggest algorithmic change after the major “Caffeine” update, which was launched to speed up the process for indexing the sites by the Google. As far as Hummingbird is concerned, it brings more focus on the encyclopedia and enables Google in anticipate the figures or facts that a user is actually looking for.
Hummingbird is actually the algorithm that helps you to provide the exact search results that match best to your query not according to just the words in your search but it is to provide the results that match the meaning what you are asking. It takes into account the whole sentence and its meaning rather than the few words.
With “Hummingbird” algorithm update, Google now provide the search results on Knowledge Graph and natural language interpretation. It is not replacing the keyword search, but speeding up the search result process with help of natural language processes that helps to understand the speech or conversational search.
Page rank plays the crucial role in determining the ranking of the search results on the basis of search query. PR is the important factors in addition to other factors that Google believes that it is high quality page to give the high ranking in the search results.
Penguin and Panda are other part of the ongoing Google updates and these are all parts of the old algorithm, but it works completely with the Hummingbird search engine.
So, go with “Hummingbird”, Panda and Penguin updates as well, if you are seeking ahead to improve the rankings.
SEO is not dead and never to be dead. SEO is not to trick the search engines; it is to promote your business with good and high quality content that tends to make your potential customer enjoy reading the content. Google all and all emphasize on the “Relevant and High Quality Content”.
In the Nutshell, we can say that “Hummingbird” is the new Gem to the Google Inc that aim to provide the more appropriate search results as that of the users’ queries than before.
In today’s market, a wide variety of content management systems (CMS) are available that are relatively inexpensive or free. They are often very powerful and offer the moon. Their functionality and usability make them very attractive to businesses trying to make a mark online. In fact CMS’s are becoming so vital that people are afraid to choose the CMS, that it may not be optimized enough for their needs. And very often, people make the wrong decision.
To help overcome this confusion, we have put together some of the best SEO friendly CMS available in the market today.
It is built on one of the most powerful and easy to understand programming language, PHP/ SQL platform. Wordpress is multi functional and has the perfect layout for pushing out quick, organized and index able content. It is free and can be easily customized and has thousands of plugins and themes to transform your website into anything you want and meet all your business needs.
Since, WordPress does excellent content delivery, better than all of its competition, 6 million sites use it as their CMS. Some of the prominent businesses using WordPress are Sony, Samsung, Ford, CNN, Ebay, Forbes and New York Times.
MODx is gradually gaining more popularity, with each new version that is launched. It is different from the others, in the sense that you don’t require plugins or need to make theme alterations to enable a site to perform well. In MODx, you work with HTML and as many variables for the site you need. It only takes a few minutes to build a site and the site builders are in total control of the site. They can easily modify or change the output by making just a few tweaks. It has a logical resourced tree and is highly flexible. You can build and expand the core features to suit a specific project. However, a bit of learning is required to get started, but overall it is a great system.
Joomla is a force to be reckoned with in the CMS market, with its search friendly URLs, excellent templating system, custom meta data per page (article, section etc) and keyword tracking and banner management with click logging. You also do not require a plugin to make a joomla site attractive. However, its media management is unsatisfactory with no ability to crop, move, scale, resize or organize images. Confusing error messages on the mass mail component is also putting off. Further, a lack of versioning also hurts the system.