When you think of fast food, what comes to your mind? Many people would say McDonalds. Ever wondered why most people say so? Yes, their burgers are great, but there is another reason. It has a distinct and memorable logo. People instantly recognize their logo and always remember it. Their logo plays an important part in their immense success.
Ideally, a logo must convey the owner’s intended message, what your organization does, organizational culture and target audience. A logo should be appropriate, distinctive, graphic, practical and simple in form. It must be recognizable straight away and must inspire admiration, trust and loyalty.
Choosing a right logo for your business is not as easy as it may appear. You may come up with a great looking logo with a whacky tagline, but means nothing to your target consumers or you may decide on a colorful logo that looks great on a bill board, but dreary and unexciting in black and white ad in a newspaper.
There are many aspects to be considered and many pitfalls to avoid. Here are some tips that will help you devise the logo that works best for you.
Simple logo design is easily identified, memorable and versatile. Sometimes ‘less is more’. In fact, more simple the logo, the more variety of mediums it can be used on. Good logos feature something unexpected without being overdrawn. So keep your logos uncluttered and simple.
The logo should be appropriate for your business. When designing the logo, you must keep in mind your business’s purpose, overall message and the target audience. For example, a colorful and child like font would be apt for a children’s toy store, and not so much for consulting firms.
Your logo should stand the test of time. You need to think about whether your logo would still be effective a decade from now?
An effective logo design should be memorable. You can do this by a combination of elements:
An effective logo works across all media and applications. It should look good in any background and setting.
Make your logo stand. This will ensure that your business has a high recall value. Your logo can be distinct in its slogan, color scheme or symbols.
Follow these tips and you are sure to come up with an ideal logo for your business.
While doing SEO, B2B search marketers are ignoring some basics SEO rules, which in turn hampering the entire process. Many B2B webmasters commit mistake as they pave their focus only on building links. It is true that link building is an important tactic but if you will place too much emphasize on it then it can work against you. Let’s find out some of the short term and long term strategies which should be used by B2B webmasters-
Below are some of the short-term link and brand building strategies that will generate quick results and link profile growth-
Below are some of the viable long-term link building strategies which can easily be carried out for an indefinite time period and may or may not include links. They will create a strong online brand presence and will establish you in the market as a trusted information source in the industry.
Due to shortage of time, today’s moms are relying more on mobile devices to streamline shopping and to save money, says eMarketer study.
Today’s moms feel it difficult to keep a close tab on spending and due to the lack of time, they find it a daunting task to get everything done. Due to this, they’re more exploring the online option and are going in the web world for help, according to the study done by a new eMarketer, titled, ‘“Mom Shoppers: Using Digital to Keep Their Heads Above Water” Many are using mobile devices, especially their smart phones, in order to save both their time and money in the shopping quests. Various studies have conducted to understand the attitudes of mobile moms that markets can effectively use to reach to people.
Moms are a viable target audience that uses mobile phones in different phases of the shopping process:
It is recommended for marketers to be low-key while doing marketing for moms and make use of simple messaging only that doesn’t ask much of their phone time.
It is imperative to create a viable online reputation, as it can virtually impact your digital marketing program from the conversion rate on your web pages to your click-through rate in paid search. It is necessary to control the conversation around your brand to uphold and improve reputation.
While long term strategies always work but many business owners have low patience level. So what can savvy digital marketers do in order to generate results in the short term? To solve brand related search queries, it is important to dominate the entire first page of Google. To get dominant position on the first page of Google, it is important to have a clear understanding of the varied data types. Let’s find out how you can do monopolizing all brand real estate on the google’s first page.
Paid search- While it seems obvious to purchase different brand terms in paid search to get more real estate, there are many such additional tactics also which can maximize this space. Below are some of the ad extensions which are available in Google and can increase the depthness of your brand listing:
You should always keep in mind that it is possible to combine different multiple extensions in order to capture the majority of the premium ad space.
Google+- brands that have got verified Google+ accounts, can easily capture side rail real estate for brand terms by using rel=”publisher”. Here, it works same like the authorship but it is tied to Google+ pages as against to individual accounts. The obtained result is a rather large piece of real estate that encompasses your followers count and a link with image of your latest post.
Google Images- Optimizing your key images on your website, like your logos, is also a great way to take up potential search engine results page (SERP) real estate. Image search can drive more incremental visits than you might be expecting to get.
To optimize your logo for your brand term, you should include your brand in the image file name, alt attribute and title of the image.
YouTube & Other Video- Videos from YouTube are becoming more prevalent for varied different search queries, including brand terms. Having branded YouTube videos is a valuable way to increase the popularity of your brand terms. To get benefits, you need to have at least one video hosted on YouTube.
To get high rank for your brand, you should make sure that you have included your brand in your YouTube user name, the name of the video, and in the meta tags of the video. You may find many new advanced tactics in the market, which are necessary to rank YouTube videos in Google SERPs. To get more extra boost, you should try to solicit comments and votes on you video. At last, if you have a branded YouTube channel then you should link it to your official website.
Press releases- By regularly syndicating press releases, you can popular your brand real estate, if universal news results are showing. If these listings are displaying in the SERPs then you may find it difficult to control but if you are having a press release calendar then it will put you in a position where you can take benefits.
Organic search- Last but not the least, indulge into organic search. For your brand domain, open Google Webmaster Tools and then audit your current website links. While it is not possible to specify which organic website links will display, you should not serve individual pages.
Social sharing websites, like, Facebook, YouTube, LinkedIn, Wikipedia, etc., have the highest likelihood of showing your brand name, so make sure you have created your branded accounts and pages on all of these sites.
For the social properties, increase in the volumes of activity will help in increasing your website rankings. You can also include links from the Wikipedia page to your social profiles.