“A good digital marketing strategy can help your supermarket in expanding its customer base. Read on to know about digital marketing tips for supermarket.”
The days of just having your supermarket advertisement in the Sunday paper are long gone. You may hardly find such people who pick up the newspaper to check out grocery store special discounts. Most people make use of internet to know special coupons/discounts about grocery store. Nowadays, having a robust online stream of communication with your target audience is extremely important. Below are some marketing tips for supermarket that could help your business grow in the digital world.
Create a good website- A good website is an imperative part of your digital marketing. You should ensure that you are creating a solid and up to date website. Also, your website should be having a blog where your grocery store can share its online personality with interested audience. Your website should be having a newsletter sign up form through which you can email specials discounts to your customers. Also, it should be having a video section where employees will talk about different products or even about your grocery store. The main aim of your website should be to build a community of loyal shoppers that do not considered you only like a grocery store but rather like a shopping experience. The entire process will take time and patience but the end result will be useful for you.
Social media marketing- Never doubt on the power of social media as it is here to stay and you may come across to many businesses using a social media strategy in order to sustain in the online world. A viable social media strategy for your supermarket can bring you more nearer to your community and can give your grocery store a medium to communicate, which it never had before.
Search engine optimization (SEO)- Search engine optimization plays crucial role in gaining online visibility. By applying good SEO strategy, you can improve the visibility of your search pages as your website will find place for itself in search engine when anyone conducts search queries. SEO helps in building power and can influence the website ranking. You may come across to many such different areas where you should online list your grocery store to get more exposure. Launching PR is a crucial part of SEO as it helps in gaining strength in your community.
Blogging- Start doing blogging on anything which you want and over the time, you will find that your business has created a personality that your audience is looking for. By creating a strategic approach towards your blog, you will be able to generate a steady flow of inbound traffic to your official website.
Newsletter- A weekly email newsletter can turn out to be much cheaper option than advertising in a newspaper and also it is extremely quick as long as you give people a chance to sign up for it.
Facebook Local Search feature is expected to go into giant sleeping, as there are many opportunities to tap into for local businesses. Facebook Local Search needs to take few initiatives to improve upon this area.
There is no doubt that Google wins over by huge figures, when it comes to local search. FourSquare and Yelp also have respectable sized audience, but they face challenges of fragmented small and medium businesses. Yelp brings out product focus with direct local ad sales. There are Yellow pages, but nobody to focus on locale and mobile products.
In this run, Facebook is not counted and thus, is called “sleeping giant” within local. At user end, Facebook is back and forth on places and check-ins. Though nearby feature is branded as ‘local search’, but it’s not in limelight because of User-interface aspect. At one end, where Google is known for best advertising, like advertising at a store, while at other end, Facebook is like advertising a party. Will Facebook be able to bring the needed changes or wake up out of the sleep?
Facebook has an opportunity to handle local searches and there is a positive sign that few weeks back, there were some impressive figures to support local search usage. The announcement at local Search Association brought to light that around 70 percent of Facebook users are linked to at least on local business page. Above it, it should not be ignored that Facebook has second largest application usage for local search. However, it is still sleeping. What would be the effect, if it pushes hard on local search?
Many experts believe that the improved figures would be a pleasant surprise. Though Facebook is trying to give exposure to Small and medium business, but local search is till underdevelopment. The product updates would have local features for users as well as merchant tool too for pages. It would be easy to fix an appointment for home services, getting coupons and offers for retail, beauty spa and restaurants.
Google Graph would add relevance further. Integrating Facebook with Graph Search, mobile news feed and Local Search would give an opportunity to buyers and sellers to connect. It would be easy both for users and companies to involve in engagement. Business would get local customers and users in turn would get reviews, feedback of various product and services in proximity. Merging of local advertising with user experience would be lot beneficial. This opportunity can be bifurcated in mobiles and can become the part of mobile marketing. Thus, there is a need for Facebook Local Search to wake up from this giant sleep and take the needed initiatives.
In recent times, charities have changed their way of raising donations. In the digital marketing era, it is becoming important to incorporate social media into marketing plan to get desired results. Read on to find out some of the different ways through which you can use social media in charitable organisations.
As a charitable organization, asking for money is a pretty daunting task. In today’s fast paced life, it is really difficult to convince people to stop and listen to you. But now, with the help of digital marketing this gruelling task can be made much easier. Let’s have a look on some basic ways through which you can effectively incorporate social media into your charity’s marketing plan to drive donations-
Also, you can choose the most touching post on your facebook page and then featured it as ‘Inspiration story of the week’. Make use of Timeline’s new pinning feature and give more visibility to your message. Since facebook is allowing you to create donate buttons, there’s no reason to ignore it.
Content is a crucial part of a good marketing plan. Read on to find out tips which you should use while creating a content marketing strategy for your manufacturing company.
No matter in which industry you are, all online marketers today are valuing content marketing. It’s all the rage, but is your manufacturing company also benefiting from it? Let’s have a look on some crucial tips on how your manufacturing business can make use of the content marketing strategy-
1. Have a clear understanding of your goals- Before publishing any piece of content, you should have a clear understanding of that piece. Your content marketing strategy should be able to meet following goals-
2. Understand what your customer prefers- The marketing plan of any B2B company is different than the marketing plan set forth by B2C companies. Manufacturing companies are needed to gravitate more towards video marketing. Why? Videos can give quick snippets of information and they can also visually explain complicated products or processes. Find out how your customers learn new products/services and then create your content marketing plan in accordance to that.
3. Know available marketing channels- How you will distribute your great content that you have developed? While, you can post them on your website but manufacturers today should use it on YouTube and make use of other social channels such as LinkedIn, Facebook, etc. In order to have best knowledge of what your audience like, you should talk to your customers. Find out which social platforms they frequently visit, how they spend their time on those websites and what kind of information they are searching on social property.
4. Decide how you will going to create content- If you are good in expressing your words then you can himself write the content, otherwise, hiring a team of content specialist is also a good option. ‘Content is king’, therefore, manufacturing companies should start making their content marketing plan today.