Nowadays, more and more people are using smart phones to access e-commerce website. Smart phones are playing major role in increasing revenues. Read on to find out how e-commerce owners can use smart-phones in their favour.
Mobile Shopping- A New Sales Channel For E-commerce Owners
In today’s fast paced life, everything has undergone a change. Even the way the world shops has also witnessed a major change. Traditionally, people used to visit local utility/grocery shops but after the advent of internet, shopping has turned for modernity. The use of computer has become popular among people due to the fact that they can buy items even by sitting in the comfort zone of their house. Now, the advancement in technology has made smart phone a popular choice for buying things online.
The popularity of smart-phone is increased due to below reasons-
E-commerce owners have the clear understanding of the use of smart phones and therefore, have created user-friendly interface to support it. However, most people still fear carrying out any online transaction. The advantages far outweigh the risks. Lets’ have a look on some of the benefits-
1.Reaching out to wide range of clients- Thanks to the internet, the world has become a global village, as a result, an e-commerce web page can reach out to worldwide clients. By enabling a mobile feature on your e-commerce website, you can give an easy access to smart phone users, which in turn increase the profit.
2. Payment through third party- An e-commerce website usually come along with a feature of third party payment plan like paypal, which in turn gives its owners and clients an easy way to make payments. Due to the use of smart phones in e-commerce, you are no longer required to go from one store to another as you can do shopping at one click of the mouse.
Smart-phone devices are most commonly used by young people to buy things online but elderly people are also using phones for internet access. Some of the benefits it gives to customers are detailed below-
social media has turned out to be a remarkable tool for various industries. Travel industry can take advantage of various opportunities offered to it by social media.
Social media has offered people and industries the new platform to interact and spread the marketing message. Likewise, it is redefining the travel industry that is using different means to reach customers. Travel industry is using articles, blogs, twitter, facebook and other social channels to transmit message to prospects in a cost-effective manner. It has also been found useful to boost sales and engage customers to permit them to share their feedback. This platform can also be used for customer services.
Social media is becoming a new marketing channel and allowing individuals to communicate, share information and form communities online. It includes social networking, users’ reviews, blogs, syndicated videos, etc that are growing at fast pace and is expected to become one of the largest interactive marketing spend category over couple of years. Like every industry, travel companies are taking benefit of this channel to effectively communicate with target audience. Moreover, many of these sites have become one stop shop for large segment of people who want to socialize online.
In addition to it, social media also offer sales benefits, by providing companies new ways to interact, share and understand their customers. In order to take advantage of the same, the companies are incorporating social media into their traditional sale process. Above all, it helps them find new prospects and engage them in meaningful conversation.
Social media has also turned out to be a platform for customer service, as customers can directly share their feedback about the product or service and can easily communicate information. Thus, it helps travel industry to create value for their business in numerous ways.
In order to improve upon the online presence in today’s digital world, the site architecture should be looked into such it caters to the future needs. Content, accessibility and social media are three important considerations that could help your get the best next generation site architecture.
The search engine has helped a lot in searching organizations, people and the needed information. Looking into the ease offered, website designers are looking for site architecture that could suit the needs of next generation. The way searchers adopt to search you is one of the hottest topics in this mobile world. Thus, building a site that fulfils current and future media challenges is crucial.
When it comes to architecture, there are three important considerations: traditional architecture like those in real world, including building and skyscrapers, informational architecture that consists of concepts and data and the last, digital realm architecture that include actual design of digital services and experience. Here, we would talk about the digital architecture.
Let’s focus at few of the things to consider before defining next generation site architecture in order to improve upon the mobile presence.
Here, the architecture does not refer to a list of pages or site map, instead the design that includes deep level of sharing and conversation to drive user engagement.
Thus, next generation site structure focuses on social media, content and accessibility. Looking into the expansion of mobile world, the mobile site architecture should also be taken care of. The mobile site should be separated from desktop site. It should have responsive web design and dynamic serving.
Before designing any of these site structures, the keyword visibility should be checked. The keywords should be prioritized. Speed should be checked out.
Switchboard tags on mobile URLs should be encouraged to avoid cloaking issues for different content on different devices. HTTP header should be used with dynamic serving. Googlebot from mobile site should be blocked. Thus, all important parameters should be considered before designing next generation site architecture.
It is very important to give a constructive feedback to employees in order to help them perform better. At the same time, employees should also take feedback as learning opportunities to help them grow. Any misunderstanding or lack of communication could lead to feedback gap.
Feedback is an essential form of communication that should be delivered in a proper and effective manner in order to make the organization grow. The feedback should be given after a thorough analysis and at the same time, should be positively accepted at other end. Providing honest feedback is one of the fundamental elements to manage people. Managers who dislike giving feedback generally decreases it effectiveness.
The lack of communication or analysis, poor feedback may lead to Even employees should also accept the same seriously with the aim to improve. Proper feedback on regular basis can help people to make their job better. The research shows that only around half of the employees felt that their managers described their performance. Only few employees felt that managers measured their performance on behalf of standards communicated to them. Very few out of them have courage to speak on their strengths. Very few managers were good in helping them solve a problem, if there is any obstacle in their performance.
Another important conclusion that has been brought to light is that if performance is managed well, employees are likely to commit additional efforts to their work. Such outcomes generally have positive impact on the bottom line. The employees, who put in extra efforts in their work, generally have clear link between their communication and motivation with their line manager. Honest and straight forward feedback is expected to bring in good results.
There are various managerial strategies that managers should adopt in order to close the feedback gap, else they might leave employees demotivated. Mangers should learn about various ways to give feedback in order to encourage employees to perform. A constructive feedback should impart clear message and allow employees to address their strength and weakness. The feedback offered should make employees feel that they can address their issues and they should get the needs support.
Poor feedback can create a vacuum of meaningful exchange, so called, feedback gap. A manager should have concrete guidelines to narrow the feedback such that it can be accepted by an employee. It should be taken as learning opportunity rather a chance to blame each other.
Feedback gap can be caused either due to manger’s lack of experience or employees and managers attitude. Many employees who react defensibly to their negative feedbacks should also improve upon their attitude and take the initiative to reduce the feedback gap.