Pintrest is an image sharing social networking site that is growing in popularity. As a result, interest marketing is also growing in demand. It brings in referral traffic and helps in brand popularity. Users can create their business profile without hassle.
There are different social media sites that are growing popular with time. One of these sites that have recently been in market is Pintrest, the image sharing social networking site. It is said that Pintrest marketing brings in referral traffic to a website, helping in brand image popularity. It is important to have knowledge of what type of images should get into Pintrest to let them go viral.
The remarkable feature of Pintrest is that it seems to understand people better. Pintrest business pages that are expected to turn up in market is really great news for businesses. People can also covert their existing personal profiles into business pages with just one click or design a new profile page for their business. Pinterest.com is the place where a new Pintrest page for business can be started. This page also gives users an option to convert this page into business page, if required. It is simple process, where the company’s information along with logo can be uploaded.
This site also gives users an opportunity to get their websites versified. The verification file can be downloaded and uploaded to the root path of your website. Then, through Pintrest, the upload file can be verified. It would allow verify sign to be displayed on your business page of Pintrest and would improve upon the authenticity of the profile.
The research has shown that message shared through images is better understood by people than through other sources. Pintrest gives more weight age to product images. If the website is dealing with products, it is recommended to post product images on Pintrest to let them go viral. Downloading the images from this site is not recommended. Instead, one should just enter url and let the site grab the images automatically. If your site does not deal in products, then you can share hand drawn images, quote image or Infographicsto design your business Pintrest profile.
It is therefore said that Infographics are great for Pintrest, as they bring in better visibility. The interesting information shared through Infographics spread like viral. The more the number of repins, the higher is the number of quality social signals, which has direct impact on the search engine ranking. Moreover, the Infographics carries the brand. The more it is shared, the more the brand gets popular. Thus, with these Infographics, the brand recognition can reach new heights.
The Infographics should be shared on website or blog with an option, “add pin” to add the image. It would create hyperlink, which would drive in good amount of referral traffic to the website. The expertise and knowledge to do Pintrest marketing can really do wonders for your business.
Colours are the important designing elements that convey messages and create ideas in the mind of viewers. A designer should have knowledge of colour groups and the intensity of colour to be used for best visual appearance.
Colours convey the information in their own sense and thus, they hold importance in different aspects. Colour is an important element of design that is used to create ideas, invoke feeling, convey messaging and emphasize area of interest. As it affects the mood of viewers, it is important for designers to treat colours as seriously as design of graphics or layout. The colour wheel can be used to know about the harmonious colours. This wheel consists of 6 primary colours and other colours that are mix of these primary colours. It can be differentiated into primary, secondary, tertiary, complementary and analogues colours. It is important for a designer to have knowledge of colour groups to put them at the right place.
The designer should have the complete knowledge of colour groups that can be attached to emotions. There are warm, cool and neutral colours. Warm colours are generally the colour of fire and associated with passions, energy, happiness, cosiness and comfort. Cool colours are the colours of water. They are associated with calmness, trust and professionalism.
Let’s discuss the meaning of each and every colour so that it can be put to best use:
Red: It is associated with boldness, desire and excitement. It stands for love, power, energy, leadership, etc. It also has negative associations, like danger, traffic light.
Blue: It stands for peace, patience, trustworthiness and stability. It is one of the most used colours in web design, as it is associated with professionalism and trust.
Yellow: It is the colour known for liveliness. It is the colour of being energetic and gives the felling of joy, happiness and brightness.
Orange: It stands for creativity and cheerfulness. It is known for friendliness, steadiness and courage.
Purple: It is the symbol of power nobility and wealth and signifies dignity, nobility, luxury, wealth, etc.
Green: It stands for nature and life that symbolized growth, hope and freshness.
Brown: It is well known as a symbol of relaxation and confidence, signifying earthiness, nature, tribal comfort and reliability.
Grey: It can be associated with seriousness and traditionalism, focusing over security, dignity, modesty, durability, quiet, etc.
Likewise, each and every colour has its significance, which should be known to designer. In addition, the web designer should have knowledge of right colour to be used, the intensity of colour to be used, etc for the best visual appearance. A site with poor visual affect might not be able to attract visitors, as compared to the one with the right sue of colours.
Multilingual pay per click (PPC) is an online system of advertising, whereby advertisers bid on keywords in multiple languages and when an internet user searches something by using those keywords, the advertisement will shown on the page. EBriks Infotech has come up with some great tips to launch a successful multilingual PPC campaign.
Launching a multilingual pay-per-click (PPC) campaign is an effective way to build an online presence in other country. Due to the shortage of resources and budgets, many companies face problem in creating multiple versions of their website in different languages, but through pay-per-click, advertisers can efficiently reach out to bilingual audience online. EBriks Infotech has come up with some useful tips to launch a successful multilingual PPC campaign-
Google as well as other search engine are laying more stress on good content that could pass in valuable information to the readers. Thus, the sites with thin content are not considered beneficial for e-commerce purpose.
Everybody in the field of digital marketing is well aware of the new search algorithms that turned up in market last year and affected the ranking of many sites. Few of these changes or updates brought about by Google laid stress on quality and informative content on the sites. With the first hit of these updates, many businesses were taken off guard and paid SEO companies a large sum of money to help them recover their performance level. These problems become immense, when a brand competes with large retail players or for generic searches on its product lines.
The progress in the growth of ecommerce has also increased the percentage of people doing online shopping. Search engine helps visitors to locate the best places for them to shop a definite product. With the coming of Panda, the new update, it is not just enough to put keywords on the page and call it a day. It prioritizes text content over other attributes and does not reward business using only images for digital marketing. Thus, it has fomented ecommerce websites to focus on content too.
These changes have made it significant for SEO to include content strategy, as an important stepping stone for the growth of its business. Looking into it, one can easily conclude that thin content is a problem and it needs a solution. Now, a page written on any topic needs to squeeze out every attribute to help Google realize the importance of the same.
There should be a paragraph of text copy that should describe the category. Though few sentences may work, but it is advisable to use the mix of keywords. There should be link within paragraph copy that is rich with anchor text linking out to subcategories. It is useful to have internal links, as it helps Google to understand content relationships. There should also be Alt attribute for the image banner to ensure that it is completely described, as Google can’t interpret images. This attribute helps to indicate the image content. Thus, this attribute is counted one among the various ranking factors.
There should be proper breadcrumb navigation to help Google understand site structure and crawl it without hassle. A title tag, H1 tag, etc are few of the other things to ponder over for good ranking of the site.