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Best Keywords Selection Criteria to do SEO

Posted by : Jitendra Singh, March 20th, 2013

you are keen to get tons of free traffic via search engines then it is imperative to choose right keywords for your website. By including right keywords/phrases, you can boost your SEO ranking and drive new potential customers to your website.

How To Choose SEO Keywords For A Website?

If there is a one concept that is driving Internet’s growth over the last few years, not to mention google’s annual revenue- – it is the keywords concept. Picking the right keywords and phrases for your website is a crucial part of the process of SEO as it makes your website visible to different search engines and searchers alike.

Find out how to choose right keywords for a website-

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Who Will Impact in Google’s Panda Refresh #25 Update on 16 March 2013?

Posted by : Jitendra Singh, March 19th, 2013

Google Algorithm Panda Update #25

This march is going to be more tough as Matt Cutts and his team is in no mood to give any sigh of relief to the web masters. In my today’s write up, I have elaborated how Matt has planned a new Google Panda / Penguin update for this month. The prime objective of Google panda is to penalize thin and low quality websites and to give more weightage to high quality content websites in search results.

Let’s have a look on some major issues in your website that can put you under the Matt’s scanner:

Thin content on web pages: Thin content and content farms are two major areas that always face the Google’s fury. A thin content means collection of certain text in the form of advertisements, lacking relevant search friendly content. Google firmly believes that if your website is having shallow content then it is of no use for the searchers who visit your web page to explore unique and original content.

High ad ratio: You must have seen a website jam-packed with loads of advertisements. Panda is ready to punish those websites who are having high ratio of advertisements. It is really annoying for users to find a heap of useless advertisement on a web page without any sign of content at all. If this is the story of your website then be prepared as you are on the hit list of Panda.

Websites With identical pages: Panda considers two pages ‘SEO Company India’ and ‘SEO Company In India’ same as both are deliberately tagged on the website in order to expand the keyword prospects.
Link buying: You may be called a major offender for Google Panda if you will purchase incoming links for your website. The tactic is to discourage those who have sufficient funds to buy links. Either this practice has already been abolished or has reached to the last stage.

Link buying: You may be called a major offender for Google Panda if you will purchase incoming links for your website. The tactic is to discourage those who have sufficient funds to buy links. Either this practice has already been abolished or has reached to the last stage.

What you should do to save your business from Google Update:

 

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9 Most Common Reason to Fail a Pay Per Click – PPC Campaign

Posted by : Jitendra Singh, March 18th, 2013

 

 

There are some of the important metric that we consider useful in our PPC campaigns, but they should be thoroughly checked and viewed before making any decisions, as the alone dependency on them may lead to uninformed decisions. A few of these are quality score, average position, time on site, etc.

There is no doubt that search marketers cannot make decisions without any data. It is only data, which helps marketers in raising bids, changing ad text and pausing keywords. There are many misleading metrics that lead to wrong decisions.

Let’s study these misleading PPC metrics that could cause misinformed decisions.

  1. Impression Share: It may offer inaccurate snapshot of PPC campaign’s performance. Impression share does not take into account your optimization efforts and thus, may be inaccurate.
  2. Time on Site: Though this metric was useful a decade back, when the traffic was sent to the homepage, but now this metric is becoming increasingly irrelevant, especially with campaigns with site links that send people to the most relevant page of the site. Tools, like Google Analytics also do not give accurate information, related to this metric.
  3. Average CPC: Paying attention only to CPC can cause to overestimate or underestimate. Average CPC only tells you a part of the story.
  4. Average Position: Average position can also throw you out of track, like average CPC. When a decision is based on average position, the number of competitors bidding on keywords, ads showing up on SERPs and other metrics should also be included.
  5. Daily Budget: Though it is not a metric, but it is one of the important points to take into consideration, as Google and Bing take your daily budget caps less seriously.
  6. Conversions Rate: There is no doubt that it is important to keep an eye over conversion rate, as it tells you the number of visitors converting into customers. But, it may depend upon business model. There are several factors, like margin of products sold and how to value different conversions that should be pondered over for day-to-day management.
  7. CTR: Click-through-rate can be manipulated by your SEM manager by boosting the bids and getting ads in the top-position, utilizing ad text containing discounts or promotions, using sitelinks to other ad extensions. Decisions should not be made only on CTR. Instead, how it works for your business should be taken into consideration.
  8. First Page Bids: It can be used as guideline, but some manual bidding can help you decide where your bid needs to get on the first page.
  9. Quality Score: Quality score should take into consideration how keywords are affecting rest of your account. If keyword converts and is profitable, then it should be continued to use, no matter what your quality score is. Do optimize and raise your quality score, but it should not be the only factor.

What You Should do to make your Pay Per Click – PPC Campaign Successful

 

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Know Your Customer before Design Digital Marketing Campaign for Your Business

Posted by : Jitendra Singh, March 15th, 2013

 

 

A clear cut understanding of your customer segment is required to know what you should offer them. The more closely you tailor-made your products, more business revenue you will be able to generate.

Why You Must Know Your Target Audience Before Starting Your Marketing Campaign?

Unless you have a dominate position in the current market segment, focussing on the general market is not a right business idea. If you will focus on a general market then you may end up wasting lot of money and energy (not to mention time) on those who may not be interested in your products or services. However, when you focus on a particular target market, you can cut down your marketing overhead and can save substantial amount of money and effort. With a clear cut knowledge of target audience, it becomes easy to prepare and execute the marketing plan.

Therefore, it is very important to first figure out who makes up your target class before giving shapes to your marketing ideas. By knowing what your customers are interested to buy, you’ll automatically know what to give them. The more closely you tailor made your products or services, the faster you’ll see your business booming.

Your clients form the important part of your professional life. Just as you take your time and show interest in knowing your boss and colleagues, it is important to get information about your customers also as it will help you to reach out to individuals more precisely. By defining the target audience, you can tailor-made your content for social media posts, photos, paid advertisements and videos Marketing. Also, it will help you in determining which marketing methods may yield profits for your business. Ultimately, by focusing on right customer segment, you can get most out of your advertising dollars.

Never commit a mistake of marketing your products/services before clearly defining your targeted clients. If you will do so then it merely means throwing your marketing money away. Marketing doesn’t only mean placing your ads on different mediums as it is an ongoing method of attracting new business. Before you hope to earn something from this, you should know who you actually want to target with your marketing. It is imperative to know your target market before initiating your business plan. Define your target class by getting to know everything you can about them. How old is the person? Who would be interested in buying your product/services? Where does she live? What are interests? Visualize your customer in detail. If you are unable to visualize the person clearly, then you should research about your potential client until you can. Because unless you don’t define your target class, you won’t find it easy to take marketing related decisions.

 

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